First steps
User Data
- Email Builder Review
- Designing your email
- Creating a Synchronized Module
- Setting Responsivity
- Building Smart Containers
- Creating a Gmail Promotions Annotation
- Adding a Rollover Effect
- Adding a Background to an Email
- Adding Anchor Links
- Adding a Video to an Email
- Adding a Table to an Email
- Adding a Custom Font
- Adding Social Media Buttons
- Editing HTML and CSS
- Working with “Images” block
- Using AI in the Email Editor
Omnichannel
- SDK for Mobile Apps
- Managing mobile SDK access keys
- Connecting Mobile App
- Creating a Google Project for Mobile Push Notifications
- Creating Mobile Push Messages
- Setting Up Delivery and Clicks Analytics
- Deep Links and Universal Links
- Scheduled Mobile Push Message
- Sending Test Messages from the Event Debug View
- Setting Up Widgets for Your Site
- Widget Calling
- Storing data from widgets to contact fields
- Using Annoyance Safeguard
- Actions After Form Submission
- Yespo Extension for Google Chrome
- Creating Pop-ups via Google Tag Manager or WordPress
- Sending Yespo Widget Events to Google Analytics
- Replacing Double Opt-In System Workflow
- Setting Up Locations for the Widget Calling Rules
Automation
Personalization
Analytics
- Email Campaign Report
- Web Push Campaign Report
- Viber Campaign Report
- Mobile Push Campaign Report
- App Inbox Campaign Report
- Widget Report
- Triggered Campaign Report
- AMP Campaign Report
- SMS Campaign Report
- Multilingual Campaign Report
- Setting up UTM Tags
- Revenue from Campaigns
- Tracking Campaign Performance in Google Analytics
Multilanguage Campaigns
Events and Behaviour Tracking
Recommendations
API
Security and Compliance
Integration
Customer Reactivation
Any business has inactive customers who haven’t opened messages or made orders for some time. You can drive back part of this audience with automated reactivation campaigns.
To create a reactivation campaign, you need to build a dynamic segment and schedule a single message or create a workflow.
How to Create a Dynamic Segment for Reactivation
A dynamic segment is a group of contacts where contacts are added automatically based on the set conditions. For a reactivation segment, you can select such conditions as the last open, click, order, etc. performed a certain time ago. Segments are recalculated every day at 3 to 4 a.m. UTC, and all contacts who have been added to it receive the reactivation message at the specified time.
Before getting started, we recommend you read a full guideline on how to create a dynamic segment.
1. Go to Contacts > Segments and click Add segment.
2. Select Dynamic and click Create.
3. Enter name (required) and purpose and tags (optional). Click Next.
4. In Include, click Add card and select conditions (contact activity, orders or events) and time of the last activity.
5. After the card is created, you can include more conditions to it or exclude them.
6. When all conditions are specified, click Done.
How to Launch an Automated Reactivation Campaign
Single Message
1. Go to Messages > Messages.
2. Select the previously created reactivation message and click Create campaign.
3. Select the created segment or segments for reactivation and click Go to campaign.
4. Scroll down to Send options and click Schedule.
4. In Recurrency, select Every day and click Next.
You can find scheduled campaigns in Campaigns > Scheduled campaigns.
Automated Workflow
Workflows allow you to send both single messages and series consisting of multiple multichannel messages and conditions.
Before getting started, we recommend you read a full instruction on how to create a workflow in the drag-and-drop editor.
1. Go to Automation > Workflows and click New workflow.
2. Enter its name and optionally description.
3. Create a workflow with the following blocks:
- Start (General). Required. Automatically starts any workflow.
- Timer (General). The block regulates sending time so that the campaign isn’t sent to contacts straight after recalculation. In Wait, specify 0; in Send time, select the time of campaign start.
- Email (Actions). Select the reactivation email in Message on the right.
- End (General). Required.
All blocks must be connected to each other.
4. Click Save.
5. Go to Automation > Workflows, select the necessary workflow and click Trigger configuration.
6. In Regular > Segment, select the created segment.
7. In Process unique events, select each time.
8. Click Apply.
9. Click Start to launch the workflow.