First steps
User Data
- Responsive Email Editor Review
- Designing your email
- Creating Synchronized Modules
- Setting Responsivity
- Building Smart Containers
- Creating a Gmail Promotions Annotation
- Adding The Rollover Effect
- Adding Anchor Links
- Module Library
- Adding a Table to an Email
- Adding Custom Fonts
- Creating CTA Button
- Working with Images
- Using AI in the Email Editor
Omnichannel
- Setting Up Widgets for Your Site
- Widget Calling
- Setting Up Locations for the Widget Calling Rules
- Storing data from widgets to contact fields
- Using Annoyance Safeguard
- Actions After Form Submission
- Replacing Double Opt-In System Workflow
- Using Yespo Extension for Google Chrome
- Creating Pop-ups via Google Tag Manager or WordPress
- Sending Yespo Widget Events to Google Analytics
- Using A/B Tests for Widgets
Automation
- Double Opt-In
- Welcome Сampaign
- Welcome Series Segmented by Category
- Launching a Workflow After a Contact Import
- Regular Workflow for a Segment
- Birthday Campaign
- Linking Workflow to the Button
- Using Variables from Order in Workflow
- Collecting Order Feedback
- Customer Reactivation
- Sending Extra Campaigns
Personalization
Analytics
- Email Campaign Report
- Web Push Campaign Report
- Viber Campaign Report
- Mobile Push Campaign Report
- App Inbox Campaign Report
- Widget Report
- Triggered Campaign Report
- AMP Campaign Report
- SMS Campaign Report
- Multilingual Campaign Report
- Setting up UTM Tags
- Revenue from Campaigns
- Tracking Campaign Performance in Google Analytics
Multilanguage Campaigns
Events and Behaviour Tracking
Recommendations
API
Security and Compliance
Integration
Segmentation by Events in Messages
Build segments based on the response to your messages to further target future campaigns.
Specify a period, and the system will analyze the activity of all contacts who participated in your campaigns at that time. A combination of activity parameters will help build an accurate target segment that changes in real time.
Learn more about working with dynamic segments
Note
Segmentation by events in messages is included in paid plans. To enable it, please contact us at sales@yespo.io.
Events in Messages
The following events are available for segmentation in messages:
- Send;
- Delivery;
- Delivery error;
- Open;
- Click;
- Unsubscribe;
- Unavailable when being sent;
- Spam.
Note
The absence of events is not displayed in the system. If you need to create a dynamic segment with contacts for whom a certain event did not occur, exclude the Number of events greater than 0 card from the dynamic segment.
Event parameters
Most events can be segmented according to the following parameters:
- Event count: for example, you can create a segment of contacts that made more than three openings during the week.
- Event time: the range during which certain events occurred. For example, opening from 8:00 to 10:00 every day during the week.
- Tag: filter messages based on the tags you have assigned them.
- Message type: Email, SMS, Web Push, Mobile Push, Viber, App Inbox (message type is not specified for the Unsubscribe and Spam events, since they can only occur in emails).
- Campaign type: bulk or triggered.
- Workflow: filter messages by the workflows through which they were launched.
- Message: selection of one or more messages of any media type.
- Message language: filter by language for multilingual campaigns.
- Subscription category: filter by contacts’ subscription categories.
- Bulk campaign: selection by one or more bulk campaigns of any media type.
- Triggered campaign: selection by one or more triggered campaigns of any media type.
- Strategy segment: filter by strategies in which segments participate.
- Contact’s domain: filter by contacts’ domains.
Some events have their unique parameters:
- Delivery: delivery rate.
- Open: open rate; time between send and read; AMP or HTML email version.
- Click: CTOR; CTR; AMP or HTML email version; URL link.
- Unsubscribe: reason.
Examples of Segmentation by Campaign Activity
- Segmentation of VIP contacts who haven't received important information
To make sure all paying customers have received the campaign with important information, segment users by delivery error, filter paying ones based on CRM data, and transfer the profile list to the call center. The same can be done for a segment of users who received the campaign but didn’t open it.
- Segmentation of engaged subscribers to increase the campaign frequency
Segment users who've opened more than 50% of your campaigns in the last month. Since they're likely interested in your offers, you can increase the send volume. In the workflow, add a condition under which only engaged users will receive campaigns with increased frequency. As soon as the user's campaign activity falls below the specified open rate, they get automatically excluded from the segment and start receiving campaigns at a regular frequency.
