First steps
User Data
- Responsive Email Editor Review
- Designing your email
- Creating Synchronized Modules
- Setting Up Responsive Email Design
- Setting Up Smart Containers
- Creating a Gmail Promotions Annotation
- Adding The Rollover Effect
- Adding Anchor Links
- Module Library
- Adding a Table to an Email
- Adding Custom Fonts
- Creating CTA Button
- Working with Images
- Creating Timer
- Using AI in the Email Editor
- Messenger Protocol Support in Email Clients and Platforms
Omnichannel
- Setting Up Widgets for Your Site
- Widgets Gamification
- Widget Calling
- Setting Up Locations for the Widget Calling Rules
- Storing data from widgets to contact fields
- Using Annoyance Safeguard
- Actions After Subscription
- Replacing Double Opt-In System Workflow
- Creating Pop-ups via Google Tag Manager or WordPress
- Sending Yespo Widget Events to Google Analytics
- Using A/B Tests for Widgets
- Collecting Contact Information Using Request Forms
Automation
- Building and Editing Workflows
- Configuring Workflow Start/Stop Conditions
- Start Block
- Popular Blocks
- Message Blocks
- Using One from Many Message Block
- Contact Blocks
- Conditions Blocks
- Other Blocks
- Message to Segment Blocks
- Time Blocks
- Advanced Workflow Block Parameters
- Setting Up Allowed Send Time
- Using Workflow Launch History
- Webhook Workflows
- Workflow Troubleshooting
- Double Opt-In
- Welcome Сampaign
- Welcome Series Segmented by Category
- Launching a Workflow After a Contact Import
- Regular Workflow for a Segment
- Birthday Campaign
- Linking Workflow to the Button
- Using Variables from Order in Workflow
- Collecting Order Feedback
- Customer Reactivation
- Sending Extra Campaigns
- Sending Reminders at the Time Specified by the User
- Sending Campaign to Those Who Did Not Open the Previous One
- Using A/B Tests In Workflows
Personalization
Analytics
- Email Campaign Report
- Web Push Campaign Report
- Viber Campaign Report
- Mobile Push Campaign Report
- App Inbox Campaign Report
- Telegram Campaign Report
- In-App Report
- Widget Report
- Triggered Campaign Report
- AMP Campaign Report
- SMS Campaign Report
- Multilingual Campaign Report
- Setting up UTM Tags
- Revenue from Campaigns
- Tracking Campaign Performance in Google Analytics 4
- Message Analytics
Multilanguage Campaigns
Events and Behaviour Tracking
Recommendations
API
Security and Compliance
Widgets Gamification
Widgets gamification uses gaming elements in Subscription and Request forms to increase user engagement and motivation.
Yespo offers three gaming mechanics available to subscribers after providing their email addresses (or other contact information):
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Spin the wheel
The user spins a wheel with sectors, each corresponding to a prize or bonus, such as a discount, a gift, or bonus points.
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Gift box
The user selects one or several gifts hidden under images. The gift opens after clicking, and the user receives a prize, such as a discount, bonus points, or a special offer.
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Scratch card
The user scratches the protective field, like lottery cards, to reveal their prize.
Important
To publish widgets with gamified elements on the website, an advanced plan is required.
Creating a Gamified Widget
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Go to the Site → Widgets tab and create a new subscription form or request form.
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Select the type, style, and appearance of the widget.
You can use a ready-made option with gamification or add elements yourself, located on the Games tab in the editor's left panel.
More about setting up widgets >
Gaming Elements Settings
Drag the element into the widget and click Done.
If you are editing a ready-made gamified widget, click on the element in the editor.
A settings panel with the Style and General tabs will appear on the right.
Style Tab
Specify the appearance parameters on this tab:
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Spin the wheel: size, color, text style, spacing around component.
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Gift box: size, number of boxes, image, spacing around component.
Note
Upload images in PNG, JPEG, SVG, GIF, WebP, AVIF formats, up to 3 MB
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Scratch card: size, image, color, round corners, spacing around component.
General Tab
Set the rewards parameters for all gamified elements on this tab:
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Click the Edit rewards button.
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Set the parameter values:
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Reward type – percentage discount.
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Chance to win – the probability of receiving a reward.
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Details – information about the reward in the interactive component.
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Promo code that the user receives at the specified email address or phone number.
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If needed, add the number of rewards in the widget — click the Add reward button and select the reward type from the dropdown menu:
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Percentage discount – in the form of a specific percentage, such as 10%, 20%, or 50%.
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Custom – a unique gift, such as a product, certificate, bonus points, or another reward.
For the percentage discount, the description is displayed as numbers, while for a custom reward, you can add any text that will appear in the widget.
Note
You can enrich post-subscription events with data from the promoCode and promoCodeLabel (promocode details) parameters to use in reminder messages and segmentation by event parameters.
Click the trash can icon in the right field to delete the reward.
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Click Done.
Equalize
Use equalizing to automatically set an equal probability of winning for each reward in the element.
This can be useful in cases where all prizes have equal value and equal chances of being won are required.
Saving the Widget
Save the widget after adjusting the game element settings.
