- Responsive Email Editor Review
- Designing your email
- Creating Synchronized Modules
- Setting Responsivity
- Building Smart Containers
- Creating a Gmail Promotions Annotation
- Adding The Rollover Effect
- Adding Anchor Links
- Module Library
- Adding a Table to an Email
- Adding Custom Fonts
- Creating CTA Button
- Working with Images
- Using AI in the Email Editor
- Setting Up Widgets for Your Site
- Widget Calling
- Setting Up Locations for the Widget Calling Rules
- Storing data from widgets to contact fields
- Using Annoyance Safeguard
- Actions After Form Submission
- Replacing Double Opt-In System Workflow
- Using Yespo Extension for Google Chrome
- Creating Pop-ups via Google Tag Manager or WordPress
- Sending Yespo Widget Events to Google Analytics
- Using A/B Tests for Widgets
- Double Opt-In
- Welcome Сampaign
- Welcome Series Segmented by Category
- Launching a Workflow After a Contact Import
- Regular Workflow for a Segment
- Birthday Campaign
- Linking Workflow to the Button
- Using Variables from Order in Workflow
- Collecting Order Feedback
- Customer Reactivation
- Sending Extra Campaigns
- Email Campaign Report
- Web Push Campaign Report
- Viber Campaign Report
- Mobile Push Campaign Report
- App Inbox Campaign Report
- Widget Report
- Triggered Campaign Report
- AMP Campaign Report
- SMS Campaign Report
- Multilingual Campaign Report
- Setting up UTM Tags
- Revenue from Campaigns
- Tracking Campaign Performance in Google Analytics
Events and Behaviour Tracking
Using AI in the Email Editor
Artificial intelligence (AI) in the text block of the email editor allows you to translate or optimize the text directly in the template: correct errors, change the style, etc. Machine learning (ML) and natural language processing (NLP) algorithms help you easily create quality content that will increase your subscriber engagement.
AI Capabilities in Yespo Email Editor
Machine learning and natural language processing in email solve four main tasks:
- Emotional impact analysis: AI determines which words or expressions are perceived as emotionally charged and helps create marketing content that evokes certain emotions in the audience.
- Content generation: You can use automated NLP systems to generate the text content of an email based on your request.
- Error elimination: The algorithm corrects grammatical errors and removes extra spaces from the text.
- Translation: You can choose one of 10 languages to translate the email text blocks.
Using AI in a Text Block
1. Drag a text block into the template and add your draft to it.
2. Click on the text block. The Launch AI button will appear in the left panel of the editor.
3. Click the Launch AI button. After that, a block of AI requests will open on the left panel, where you can:
A. Enter any custom request
B. Select one of the popular requests from the list:
- Fix Grammar
- Make Shorter
- Make Longer
- Change Tone of Voice
- Explain as an Expert
- Add emoji
4. Send a request to the AI. The generation of the result will continue for several seconds, after which 2 tabs will appear above the text block:
- Original with the source text
- AI response with a text generated according to your request
You can then edit the texts on each of these tabs yourself or use new AI requests.
If you submit a request regarding text in the AI response tab, the text option before reprocessing will move to the Original tab, and the results of the new processing will appear in the AI response tab.
If you move to any other block or save the email, the inactive tab (Original or AI response) will disappear. Therefore, we recommend you finish working with the text before editing other blocks.
Using AI in a Subject and a Hidden Preheader
To optimize the subject and preheader of the email, click the Improve with AI button next to the corresponding field with your text (must contain more than three characters).
Select one of the suggested options or click Suggest more to see more options.
There are 2 optimization options for the preheader:
- Based on the principles of Robert Cialdini's psychology of influence, which can be used to persuade people to make a specific decision
- Based on the subject
Using AI in a Smart Container
To optimize the text in a smart container in accordance with the information on the link to the product page, select the container in the template and click the Improve with AI button. AI optimizes text in the language set in your account settings.