Conditions Blocks

Conditions blocks check the contact's compliance with a certain condition, split the workflow into two paths (Yes/No), and run one of them depending on the answer.

There are six condition blocks in the system:

• Split;
• Delivered?;
• Opened?;
• Clicked?;
• Included in segment?;
• Current time.

You can use condition blocks only after any of the general or action blocks. You can’t start a workflow with a condition block.

Split

The block is used to split-test messages. It splits the workflow into two paths and randomly divides contacts between them. By default, the percentage ratio is 50/50, but you can change it using the slider in the settings on the right.

For example, you can create a workflow to test the effectiveness of two different communication channels or two campaign types within one channel by setting the same split percentage.

The above example is a workflow testing Email and Viber. Based on the set percentage, one half of your subscribers will receive an email, and the other half will receive a Viber message. Further analysis will help determine which channel is more effective.

Delivered?

The block checks whether the message was delivered.

In this example, subscribers who received the first message would eventually receive the second one, and the rest would be in the segment with invalid contacts. Based on the result, you’ll be able to analyze the effectiveness of email as a communication channel and reduce the error rate in subsequent campaigns.

The block has 2 setting options:

• take into account only the last campaign. The block checks whether the last preceding campaign was delivered.

• take into account all campaigns. The block checks whether all preceding campaigns were delivered.

Opened?

The block checks whether the recipient opened the message. For example, if the recipient didn’t open your email over a certain period of time, you can send one more email but with a different subject, or send a Viber message or SMS with the same content.

The block has 2 setting options (similar to Delivered):

• take into account only the last campaign. The block checks whether the last preceding campaign was opened.
• take into account all campaigns. The block checks whether all preceding campaigns were opened.

Clicked?

The block checks whether the recipient clicked any element in the message. It takes into account any click on any link except the unsubscribe link. Note that you can't choose to check a specific link.

In this workflow, the recipients who clicked in the first email and are expected to be interested in your offer, are sent the following email with a special discount, more details, benefits of the presented product or brand, etc. This workflow ends for those recipients who didn’t click.

Note. We recommend to additionally use the block Timer (General blocks) before the blocks Delivered?, Opened? and Clicked?. Otherwise, for a major part of your subscribers, the workflow will run the No path.

Since the system immediately checks the condition compliance, and subscribers can’t immediately respond to your campaign, there is no reliable data to run the Yes path.

The block has 2 setting options (similar to Delivered):

• take into account only the last campaign. The block checks whether there were clicks in the last preceding campaign.
• take into account all campaigns. The block checks whether there were clicks in all preceding campaigns.

Included in Segment?

The block checks whether the contact is included in a certain segment.

In this workflow, the subscribers who are included in the segment Valid email receive an email; the subscribers who aren’t included receive an SMS. Similarly, you can use other subscriber data (activity, orders, personal data, etc.) to create the most effective and personalized campaigns.

The block has 2 setting options:

• Segment. Required field where you need to select the segment to be checked.
• Contact identification. Consists of three setting options - Contact’s email, Contact ID, Phone - used to identify a contact and included them in the corresponding segment. To fill the data correctly, follow the tips that appear when the corresponding field is hovered over.

Current Time

The block checks whether the current path is triggered based on a certain date or weekday.

You can set up the following conditions for sending:

• certain day of the week;
• weekends or weekdays;
• specific date.

For example, you want to send different versions of your email depending on the current date: before the event and on the day of the event. Such a workflow would run as following:

• workflow reaches the block Current time;
• checks what the date is today (now 30.03.2020?);
• If the date corresponds to the specified parameter, the workflow will run the Yes path;
• if it doesn't, the workflow will run the No path.

In addition, using the same conditions, you can opt not to send your campaign on certain days.