First steps
User Data
- Responsive Email Editor Review
- Designing your email
- Creating Synchronized Modules
- Setting Up Responsive Email Design
- Setting Up Smart Containers
- Creating a Gmail Promotions Annotation
- Adding The Rollover Effect
- Adding Anchor Links
- Module Library
- Adding a Table to an Email
- Adding Custom Fonts
- Creating CTA Button
- Working with Images
- Creating Timer
- Using AI in the Email Editor
Omnichannel
- Setting Up Widgets for Your Site
- Widget Calling
- Setting Up Locations for the Widget Calling Rules
- Storing data from widgets to contact fields
- Using Annoyance Safeguard
- Actions After Form Submission
- Replacing Double Opt-In System Workflow
- Using Yespo Extension for Google Chrome
- Creating Pop-ups via Google Tag Manager or WordPress
- Sending Yespo Widget Events to Google Analytics
- Using A/B Tests for Widgets
Automation
- Building and Editing Workflows
- Configuring Workflow Start/Stop Conditions
- Start Block
- Popular Blocks
- Message Blocks
- Contact Blocks
- Conditions Blocks
- Other Blocks
- Message to Segment Blocks
- Time Blocks
- Setting Up Allowed Send Time
- Using Workflow Launch History
- Webhook Workflows
- Workflow Troubleshooting
- Double Opt-In
- Welcome Сampaign
- Welcome Series Segmented by Category
- Launching a Workflow After a Contact Import
- Regular Workflow for a Segment
- Birthday Campaign
- Linking Workflow to the Button
- Using Variables from Order in Workflow
- Collecting Order Feedback
- Customer Reactivation
- Sending Extra Campaigns
- Sending Campaign to Those Who Did Not Open the Previous One
Personalization
Analytics
- Email Campaign Report
- Web Push Campaign Report
- Viber Campaign Report
- Mobile Push Campaign Report
- App Inbox Campaign Report
- In-App Report
- Widget Report
- Triggered Campaign Report
- AMP Campaign Report
- SMS Campaign Report
- Multilingual Campaign Report
- Setting up UTM Tags
- Revenue from Campaigns
- Tracking Campaign Performance in Google Analytics 4
- Message Analytics
Multilanguage Campaigns
Events and Behaviour Tracking
Recommendations
API
Security and Compliance
Integration
Triggered Campaign Report
Reports on triggered and bulk campaigns are structurally similar, but there are some minor differences, mainly activity dynamics graphs.
In addition, the system has special features for convenient analytics of all messages participating in the workflow.
Activity Dynamics
The Activity dynamics tab shows the distribution rates in graphs over a certain period.
Performance
The Performance graph displays the following numbers for a selected period (on the example of the email channel):
- Delivered messages;
- Opened;
- Clicked;
- Unsubscribed;
- Reported as spam.
The number of indicators on the performance graph depends on the channel.
Hovering the cursor over the graph lets you view the exact time and number of openings and clicks for a certain period. The pencil on the graph shows when the message from the workflow was edited:
You can see the report data in relative and absolute values:
Deliverability
Below is a graph with deliverability rates, which is also based on the selected period. Here you can see indicators for:
- Delivered messages;
- Inaccessible contacts at the time of sending;
- Errors.
General Report on Workflow Messages
You can see all the messages participating in a particular workflow and their statistics. For this:
1. Go to
- Automation → Workflows → View campaign report.
Or,
- Campaigns → Reports → Triggered → Select workflow.
2. On the screen with reports, select:
- Message media type (for omnichannel workflows)
- Reporting period
Statistics are exported according to the selected filters.
