First steps
Events and Behaviour Tracking
User Data
- Email Builder Review
- Designing your email
- Creating a Synchronized Module
- Setting Responsivity
- Building Smart Containers
- Creating a Gmail Promotions Annotation
- Adding a Rollover Effect
- Adding a Background to an Email
- Adding Anchor Links
- Adding a Video to an Email
- Adding a Table to an Email
- Adding a Custom Font
- Adding Social Media Buttons
- Editing HTML and CSS
- Working with “Images” block
Omnichannel
Automation
Personalization
Analytics
Multilanguage Campaigns
Recommendations
API
Security and Compliance
Integration
Campaigns Analytics
We provide you with flexible and diverse tools to track the performance of your campaigns. In your Yespo account, you can see detailed reports for each channel, for example, email campaign reports or mobile push campaign reports. Separately you can see the effectiveness of the AMP campaign.
Set up order data transfer to Yespo via API to display revenue from campaigns in your account.
To receive information about your contacts' activities in real-time, use webhooks.
Tracking Campaign Performance in Google Analytics
With the help of GA, you can get a complete picture of your marketing efforts' effectiveness:
- Channel performance
- General campaign performance
- Single campaign performance
- Campaign series performance
- Product list performance
Learn more in our manual.
Setting Up UTM Parameters
A UTM tag is a small snippet of code consisting of a parameter and its value. You add UTM tags to the end of your URL to monitor the performance of your marketing channels (including campaigns) through analytics systems, for example, Google Analytics (GA).
You don't need to adjust integration with analytical systems to get UTM tags from Yespo. A tag is automatically transferred when the user has taken any action. See details >
