Personalize Mobile User Experience

Mobile marketing that personalizes user experience and increases revenue

Get presence on your customer’s mobile device

Implement highly effective mobile marketing without programmers and analysts. Access no-code solutions for professional customer communication across eight channels at the right time

Attract New Users

Use all available 8 communication channels to encourage more subscribers to install your mobile app. For example, you can improve mobile app engagement and get up to 5% of additional installs via email and rich messages.

Communicate with newcomers from the very first minutes with In-app messages and App Inbox notifications. Such in-app notifications are effective for creating clear onboarding that develops the habit of using the app. Offer users to subscribe to mobile push notifications to notify them about important things, such as in-app purchases, etc. You can add to your push up to 10 images in a carousel to show subscribers an interesting assortment and increase OR by up to 4 times!

Convert Visitors into Customers

Mobile marketing automation helps to respond to user behavior promptly and frees marketers from routine tasks. Set up automatically triggered messages in your channels and quickly return visitors to your app and website. Remind them of items they've viewed or abandoned, tell them about promotions, and encourage to convert into buyers. Improve customer experience helping visitors find something interesting by offering a selection of bestsellers or the most popular products, etc.

Turn Newcomers into Loyal Customers

Mobile marketing for apps focuses on retention because it costs 5 times more to acquire users than to retain them. Encourage new customers to make repeat purchases with personalization. AI algorithms of the customer data platform analyze information about user behavior (purchases, views, etc.) collected through tracking in mobile applications and on the website. Yespo CDP accumulates and updates all this data in real time in a single user profile. By analyzing it, algorithms identify customer interests and needs and form recommendation blocks for apps, websites, and messages. Get more sales and increase the average check amount by adding personalized product recommendations for cross-selling and upselling.

Increase Customer Lifetime Value

A mobile marketing strategy should be based on customer behavior understanding. For example, by analyzing user activity in channels, AI algorithms predict when a person migrates between segments of active, dormant, and inactive contacts. This allows marketers to prevent customer churn in time. Using RFM analysis in m-commerce helps prevent customer churn. By analyzing the contact’s activity in mobile marketing campaigns and purchasing behavior, marketers can identify and reactivate inactive users ahead of time. It also allows to identify the VIP segments, enabling the development of targeted strategies for retaining valuable customers.
Implement an omnichannel strategy with a single platform
Reach users through any of the eight channels and send your best offers in the channel they prefer
Interaction between channels
Learn about every step of the customer's journey
Personalized communication is based on customer data collected in real time from various resources. You can integrate any data from a website, app, CRM systems, communication channels, and offline. Take note that you can easily integrate the application with the platform using Yespo’s SDK to improve your marketing of mobile apps.

CDP collects, stores, updates, and processes large amounts of data. Information received about each contact is unified in a single profile. All channels can supplement and use this data set for more personalized communication with clients to develop customer loyalty.
Personalized communication based on customer data
Unlimited number of segments
Make targeted offers with intelligent segmentation
Deep customer segmentation allows you to select the most relevant audience for a specific offer. In Yespo, you can create unlimited segments with any conditions: profile attributes, behavior, purchase history, etc. The mobile marketing platform collects data from various sources in real time, and hyper-targeted segmentation based on different conditions is performed instantly.
Customer segmentation and dynamic segments based on user's data
Mobile marketing solutions for automation
Run data-driven automated campaigns
Automated campaign workflows with the channels your customers prefer are easy to build in Yespo’s drag-and-drop editor. To optimize event-based campaigns, you can set up cascading chains — from the cheapest channel to the most expensive. For example, mobile push — email — rich messages — SMS.

A campaign frequency management strategy will help you not to overload subscribers with messages and free your marketer from routine. When setting up a campaign, you should specify the limit of the number of messages in a specific period for different audience segments. Each message should be assigned a level of concern. The mobile marketing service takes into account all the set conditions for each contact when sending messages.
Automated campaign workflows
Guess what your customers want with personalized recommendations
Become an advisor for users in the app, on the website, and in messages.
You can add to mobile channels personalized recommendations based on AI algorithms. To make it easier for customers to choose, show them a selection of products established on their preferences. Landing page recommendations from Yespo will direct users to a page with a filtered category of products that will interest them.
Artificial intelligence algorithms generate and display recommendation blocks in the mobile app and on the website. Add recommendations to push notifications, App Inbox, and email.
Personalized recommendations based on AI algorithms
Algorithms fill the blocks based on:
Testimonials

Every day 3,500 customers get more online sales with Yespo automated industry-specific campaigns

Andrew Sus
Andrew Sus
Digital Marketer Brabrabra
Read all review
We chose the CDP due to the functionality of transferring communication results to Google BigQuery. For our company, it is critically important. We paid back the costs of this integration in the first two weeks of the trigger on the inclusion of the bonus program.
Margaryta Nalisna
Margaryta Nalisna
Marketing manager Knygarnya Є
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We are pleased with the transfer of email marketing to the platform. Thanks to this, we got more subtle tools for working with our subscriber base. This positively affected both the improvement of key metrics (Open Rate, Click-Through Rate, Unsubscribe Rate, etc.) and the growth of the base.
Anton Kondratyuk
Anton Kondratyuk
Retention Manager at Book-Ye.com
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Thanks to Yespo CDP, we have improved almost all key metrics, starting from email Open and Conversion Rates to retention. With CDP features, we can communicate more effectively with our customers and offer relevant products they are most likely to be interested in at the right time. For businesses considering implementing CDP, I would advise not to delay its implementation :) Rather, determine what you need exactly, and with the help of competent Yespo managers, choose the tariff that suits you. I have been working in Retention marketing for more than 10 years and have never heard negative feedback from colleagues about cooperation with the Yespo service. On the contrary, people regretted using, for example, the expensive Mailchimp, which does not have even 50% of the functionality of the Ukrainian Yespo CDP service. Try it, and you will not regret it.
Natali Kovalenko
Natali Kovalenko
Teamlead of Email Marketing at Promodo
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Thanks to the omnichannel approach, we managed to increase revenue. For example, the App Inbox brought +28% to Retention channel revenue (over 9 months). The completeness of data provided by CDP plays a crucial role in segmentation and personalization. By combining data, we implemented more automated messages and optimized communication costs. For instance, one client had an extensive database of phone numbers (valuable clients) and 2.4 times fewer emails. With additional communications and subscription forms, about 2% of contacts who only had a phone number added their email. This helped us shift communication to email and thus optimize costs. Additionally, the client can choose their preferred channel, newsletter topics, and preferences (we collect this data through surveys or the subscription center). This makes the customer more engaged and increases their LTV. For those considering implementing a customer data platform in their marketing system, I recommend not to hesitate, as it's worth it! In Yespo CDP, you can consolidate data from all communication channels. Another advantage of this customer data platform is the prompt technical support.
Anna Shchur
Anna Shchur
Head of Promo and Retention at Prom.ua
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Yespo CDP enables us to build omnichannel interaction and achieve better results by communicating in the right channel and simultaneously optimizing conversion costs. Our main communication channel is mobile pushes, but we also use emails, Viber, and SMS. We've increased the share of mobile push in sales from 0.5% to 9%, built quality communication, and optimized the budget.
Tetiana Duchenko
Tetiana Duchenko
Head of Retention at Stylus
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Effective behavioral segmentation allows us to reduce costs for bulk campaigns and generate more revenue from communication with a smaller audience. As a result, LTV grows. With a unified customer profile in Yespo, we can build segments and send information to customers that is not annoying but rather relevant and interesting to them. The omnichannel approach helps reach a larger audience by communicating with the customer through the channel they prefer. Yespo CDP is convenient because we can collect and use data in one system to set up customer communication. Based on consumer behavior on the website, we engage in communication aimed at mutually beneficial relationships. For the customer, it's about getting the necessary products with the best features, prices, or other advantageous terms for purchase. For us, it's about acquiring a loyal customer who regularly buys on the website or in the store, leading to increased revenue.
Alina Pshenichnikova
Alina Pshenichnikova
Head of Product Email & Retention at Netpeak
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In our work with clients, the goal is always the same – increasing revenue and conversion rate, and with CDP, this can be done quite easily and quickly. Thanks to Yespo CDP, we have more touchpoints with subscribers and better understand their needs, which in turn increases conversion rates. Using the customer data platform helps create personalized offers, segment, and communicate with subscribers across different channels using omnichannel workflows. In projects where we utilized deep segmentation, we experienced increased conversion to transaction, revenue, and an increase in CToR. Typically, this segmentation is based on orders (number of purchases, their frequency, types of products viewed / left in the cart / ordered). We most often use product recommendations on the website and in emails. To create offers, we use data about the user's previous experience on the client's website. Recommendations have increased channel revenue to the level previously achieved by mass and trigger campaigns together. We constantly test different approaches because user behavior changes depending on the season, site promotions, and so on.
Alona Melon
Alona Melon
Retention Product Manager at Shafa.ua
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For us, it's crucial that Yespo allows setting up omnichannel within one trigger workflow. This way, we don't overwhelm the user with the same messages in different channels and save company costs by communicating with customers in cheaper channels. Thanks to the omnichannel approach, we've managed to reduce the cost of order (dialogue) from retention channels and the number of messages sent to the user (while reducing irritation). As a result of this strategy, for example, the abandoned view trigger brought in 125,500 UAH in profit for July 2023.
Kristina Nasirova
Kristina Nasirova
Brand Director, O.TAJE
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We are always open to innovation, especially when it comes to artificial intelligence. AI is trending now, and we keep up with the latest developments. Plus, with the Yespo platform, everything is easy to set up, so why not? :) We love how simple it is to configure predictive segments and how effective they are. After five months of testing campaigns based on predictive segments, we saw a significant increase in key marketing metrics, including: 26% increase in CTR 300% growth in conversion rate 310% increase in overall campaign ROMI
Daria Harmash
Daria Harmash
Email Marketer at Omnicore
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Customers require personalized communication, so a customer data platform becomes a necessary tool for effective interaction. In Yespo CDP, there's a plethora of data about contacts: personal information, purchases, and loyalty program data. This provides limitless possibilities for automated personalized communication and significantly saves the marketer's time on setups. Thanks to CDP's ability to store everything in one place, we've set up many trigger communications – standard (abandoned carts, abandoned views) and unique ones created specifically for our client's audience. In particular, we've worked on the user journey to the first purchase, which has increased the number of those making a purchase within the first month after subscription/registration. We often use segmentation by gender and purchases (quantity and frequency). During sales periods, we use segmentation based on viewing specific categories of products to avoid spamming. In terms of email activity and purchases, such campaigns have better conversion rates than ones for the entire base. All clients are different, and each one requires a tailored approach. Some fundamentally don't read emails after receiving a subscription promo code, while others read most emails, and spamming such clients in other channels is unnecessary. So, we're looking for better ways of interaction, which naturally affects brand perception. We also see the effect in terms of revenue. There are results even in the web push channel, which many consider controversial. On some projects, trigger pushes account for about 5% of transaction volume from trigger messages.
Dmytro Verba
Dmytro Verba
Owner, Le Gourmet
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Last year, we finally decided to integrate email marketing, and now I can confidently say that we shouldn’t have waited so long. After extensive research and analysis of various services, I chose Yespo, and I’m completely satisfied with both the service quality and the support team. Currently, we are scaling up our email campaigns. Customer loyalty and engagement have increased by 30%.
Tomashuk Denys
Tomashuk Denys
Retention Manager Pampik.com
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We regard the CDP as a strategic partner. In addition to using the service, we daily conduct a dialogue with a personal manager and solve business problems. We jointly come up with solutions that improve the customer experience. If we talk about the features that we use: Web tracking on the site helps us with database segmentation and simplifies the process of finding the target audience for mailing lists. The recommendation blocks on the site are fully managed by the platform's artificial intelligence. This helps customers find the right products on the site faster, and we can focus on more important tasks. We use triggers both standard and with product recommendation blocks. This latter helps us not to guess what the client needs now, but to recommend him a specific product that will satisfy his needs.
Oleksandr Kurdiuk
Oleksandr Kurdiuk
Deputy Marketing Director MEGOGO.NET
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We use the platform for both trigger messages, together with CRM, aimed at recurrency and cross-selling and mass mailing of promo offers for our subscribe.
Sergei Gordienko
Sergei Gordienko
Email-marketer Allo.ua
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We have chosen the platform because of its combination of flexibility, scalability and client-oriented approach.
Anna
Anna
leBoutique
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We’re very happy with our partnership with the CDP. We use the service to send push notifications to our customers’ mobile apps. The team is very responsive and keen in helping us meet all our business objectives.
Denys Arysmiatov
Denys Arysmiatov
Homsters.kz
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It was very simple to implement! The manual by the platform was simple and straightforward. The implementation took about 7-10 minutes.
Andrew Sus
Andrew Sus
Digital Marketer Brabrabra
Read all review
We chose the CDP due to the functionality of transferring communication results to Google BigQuery. For our company, it is critically important. We paid back the costs of this integration in the first two weeks of the trigger on the inclusion of the bonus program.
Margaryta Nalisna
Margaryta Nalisna
Marketing manager Knygarnya Є
Read all review
We are pleased with the transfer of email marketing to the platform. Thanks to this, we got more subtle tools for working with our subscriber base. This positively affected both the improvement of key metrics (Open Rate, Click-Through Rate, Unsubscribe Rate, etc.) and the growth of the base.
Anton Kondratyuk
Anton Kondratyuk
Retention Manager at Book-Ye.com
Read all review
Thanks to Yespo CDP, we have improved almost all key metrics, starting from email Open and Conversion Rates to retention. With CDP features, we can communicate more effectively with our customers and offer relevant products they are most likely to be interested in at the right time. For businesses considering implementing CDP, I would advise not to delay its implementation :) Rather, determine what you need exactly, and with the help of competent Yespo managers, choose the tariff that suits you. I have been working in Retention marketing for more than 10 years and have never heard negative feedback from colleagues about cooperation with the Yespo service. On the contrary, people regretted using, for example, the expensive Mailchimp, which does not have even 50% of the functionality of the Ukrainian Yespo CDP service. Try it, and you will not regret it.
Natali Kovalenko
Natali Kovalenko
Teamlead of Email Marketing at Promodo
Read all review
Thanks to the omnichannel approach, we managed to increase revenue. For example, the App Inbox brought +28% to Retention channel revenue (over 9 months). The completeness of data provided by CDP plays a crucial role in segmentation and personalization. By combining data, we implemented more automated messages and optimized communication costs. For instance, one client had an extensive database of phone numbers (valuable clients) and 2.4 times fewer emails. With additional communications and subscription forms, about 2% of contacts who only had a phone number added their email. This helped us shift communication to email and thus optimize costs. Additionally, the client can choose their preferred channel, newsletter topics, and preferences (we collect this data through surveys or the subscription center). This makes the customer more engaged and increases their LTV. For those considering implementing a customer data platform in their marketing system, I recommend not to hesitate, as it's worth it! In Yespo CDP, you can consolidate data from all communication channels. Another advantage of this customer data platform is the prompt technical support.
NPS based on 2361 customer votes
8.5 out of 10
Mobile marketing without barriers: multilingual messages in all channels
It’s a perfect tool for omnichannel marketing! Effortlessly communicate in all available channels in the language of your choice. No extra configurations and new groups are needed. Language is automatically detected when you send a message.
Speed up your work with different language audiences by 5 times
Multilingual messages in all channels
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