Addressing Real Challenges

As we grew, we stayed focused on solving real challenges faced by our clients. We optimized the process of creating and sending automated marketing messages, saving time and reducing involvement of IT teams. We also introduced targeted omnichannel marketing campaigns and actionable dashboards to inform marketing decisions.

Expanding Capabilities: Data Collection and Personalization

With a solid foundation, we expanded our platform to enable customer data collection, unification, segmentation, and activation. This allowed our clients to create personalized product recommendations and build omnichannel communications across nine channels: Email, Web and Mobile Push, In-App, App Inbox, Widgets, Telegram bots, Viber, and SMS.
Today, Yespo helps large online projects easily leverage customer behavior data to increase additional sales.

Introducing Predictive AI Tools

Understanding the need for personalized online customer experiences, Yespo has implemented predictive AI tools that generate personalized product recommendations. These tools predict products that a particular consumer will want to buy. Since its launch, we have expanded this functionality to include 200 tested algorithms available for all users. All algorithms are ready to use without contacting developers.

Innovating for Mobile Applications

To further enhance user experience, we developed capabilities for Push and In-App mobile channels. This allowed us to do the following:

• track user activity in applications through the SDK
• transfer product recommendations directly to the app.

Adding the App Inbox Channel

The next stage of our development was the addition of the App Inbox channel. This channel became an effective way to strengthen communications and reach authorized customers with contextual acquisition messages.

Implementing Website Widgets

We then introduced widgets for communicating with website users, improving navigation, and converting visitors into new subscribers and customers.

Enhancing Segmentation and Predictive AI

Continuing our commitment to innovation, we enhanced our segmentation capabilities based on user-initiated events and integrated predictive AI in segmentation. This allows marketers to target audience segments likely to make purchases quickly and accurately.

Comprehensive Omnichannel Solutions

Today, Yespo offers a comprehensive CDP, meeting the diverse needs of marketers:

• A single 360° customer profile
• Workflow automation without developer assistance
• Multichannel message delivery
• Omnichannel setup within a single trigger
• Automated campaign processes
• Behavior-based audience segmentation
• Predictive customer insights
• Clear campaign analytics and profitability understanding
• Marketing budget planning
• Building long-term customer relationships to increase LTV and business profits

This is how we grow: we devise and implement the best solution for the tasks you entrust us to complete.