As we grew, we stayed focused on solving real challenges faced by our clients. We optimized the process of creating and sending automated marketing messages, saving time and reducing involvement of IT teams. We also introduced targeted omnichannel marketing campaigns and actionable dashboards to inform marketing decisions.
Expanding Capabilities: Data Collection and Personalization
With a solid foundation, we expanded our platform to enable customer data collection, unification, segmentation, and activation. This allowed our clients to create personalized product recommendations and build omnichannel communications across nine channels: Email, Web and Mobile Push, In-App, App Inbox, Widgets, Telegram bots, Viber, and SMS.
Today, Yespo helps mid-sized and large e-commerce companies efficiently use customer behavioral data to increase customer loyalty and lifetime value (LTV).
Introducing Predictive AI Tools
Understanding the need for personalized online customer experiences, Yespo has implemented predictive AI tools that generate personalized product recommendations. These tools predict products that a particular consumer will want to buy. Since its launch, we have expanded this functionality to include 200 tested algorithms available for all users. All algorithms are ready to use without contacting developers.
Innovating for Mobile Applications
To further enhance user experience, we developed capabilities for Push and In-App mobile channels. This allowed us to do the following:
track user activity in applications through the SDK
transfer product recommendations directly to the app.
Adding the App Inbox Channel
The next stage of our development was the addition of the App Inbox channel. This channel became an effective way to strengthen communications and reach authorized customers with contextual acquisition messages.
Implementing Website Widgets
We then introduced widgets for communicating with website users, improving navigation, and converting visitors into new subscribers and customers.
Enhancing Segmentation and Predictive AI
Continuing our commitment to innovation, we enhanced our segmentation capabilities based on user-initiated events and integrated predictive AI in segmentation. This allows marketers to target audience segments likely to make purchases quickly and accurately.
Comprehensive Omnichannel Solutions
Today, Yespo offers a comprehensive CDP, meeting the diverse needs of marketers:
A single 360° customer profile
Workflow automation without developer assistance
Multichannel message delivery
Omnichannel setup within a single trigger
Automated campaign processes
Behavior-based audience segmentation
Predictive customer insights
Clear campaign analytics and profitability understanding
Marketing budget planning
Building long-term customer relationships to increase LTV and business profits
This is how we grow: we devise and implement the best solution for the tasks you entrust us to complete.
Meet Our Management Team
Over the years, the team has grown in numbers. To date, there are over 60 creative, cheerful, passionate people in the company. What’s most important, we are like-minded people sharing the same true devotion to what we do best: personalized marketing communications.
Dmytro Kudrenko
Chief Executive Officer
Alex Danchenko
Chief Operating Officer
Natalie Ustimenko
Chief Knowledge Officer
Leo Babayan
Chief Commercial Officer
Oleg Lesov
Chief Data & AI Officer
Yespo as a part of the MarTech family
120Employees
3,500+Customers
1 BillionMessages
Interested to learn more? We're always looking for talented, ambitious people to join our team. Send your resume at info@yespo.io. We will contact you as soon as possible.
We speak 7 languages, we work in 6 offices, in 4 countries on two continents:
Our mission is
To make professional
marketing simple.
Yespo
Our mission is to make professional marketing accessible to all businesses, including anyone who wants to use big data to communicate with customers. We help automate marketing for companies of all sizes, from small startups to large enterprises, including well-known brands like Adidas, PUMA, British American Tobacco, Megogo, Shell, AVON, Dormeo, Prom.ua, Dnipro-M, Umico, BetterMe, IntellectoKids, RetouchMe, MacPaw, and others.
We are proud that we help businesses implement and create the latest best marketing practices.
Yespo provides over 1 Bln personalized customer touches every month.
What We Invest In: the Shu-Ha-Ri Strategy
Our strategic vision is embodied in the Shu-Ha-Ri concept:
Follow the rules - Implement best practices.
Break the rules - Test new marketing solutions.
Make the rules - Create trends with your own hands.
Combined with the Lean economic model, this strategy allows us to focus on what truly works, ensuring continuous improvement and innovation. Hence, we have time to search for insights that can radically improve the marketing side in particular and the entire business in general.
Our Commitment to Improvement
Yespo has remained a simple and convenient tool for marketers for many years. Our platform provides fast and reliable communication with your customers. The combination of these values makes it easy to fulfill the fundamental direct marketing purposes:
right message
to the right people
at the right time
through the right channel.
Solving these challenges is our highest investment priority.
If you have any ideas on how to improve Yespo, feel free to share them with us. We are eager to make Yespo better for you!
Engaging with Our Community
We organize webinars and record interviews with leading ecommerce experts and marketing agencies.
Join our YouTube channel and stay updated about events, platform updates, and marketing insights!
