Security and Compliance

Workflow Examples

See the list of most common ecommerce workflows below. Implement these marketing best practices to quickly bring value to your business.

Workflow Description
Double Opt-In Double Opt-In (DOI) is a subscription confirmation that is an official requirement by many current customer privacy policies. The confirmation email contains a link that, when clicked, confirms the contact and can start a welcome series.
Welcome Email Series Send onboarding emails to engage subscribers and educate them about your product. You can link this workflow to an event (eg. email confirmation) or to the contact import.
Automated Birthday Campaign Automate your birthday campaigns so that each contact gets greetings or discount offers. This is one of the regular workflows for segment examples.
Automated Customer Reactivation Reengage your inactive subscribers with win-back campaigns.

After launching workflows, set up notifications to ensure proper campaign management.

If you have some problems with the workflow functioning, check the following typical setup issues.

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