First steps
User Data
- Email Builder Review
- Designing your email
- Creating a Synchronized Module
- Setting Responsivity
- Building Smart Containers
- Creating a Gmail Promotions Annotation
- Adding a Rollover Effect
- Adding a Background to an Email
- Adding Anchor Links
- Adding a Video to an Email
- Adding a Table to an Email
- Adding a Custom Font
- Adding Social Media Buttons
- Editing HTML and CSS
- Working with “Images” block
Omnichannel
- SDK for Mobile Apps
- Managing mobile SDK access keys
- Connecting Mobile App
- Creating a Google Project for Mobile Push Notifications
- Creating Mobile Push Messages
- Setting Up Delivery and Clicks Analytics
- Deep Links and Universal Links
- Scheduled Mobile Push Message
- Sending Test Messages from the Event Debug View
- Setting Up Widgets for Your Site
- Widget Calling
- Storing data from widgets to contact fields
- Using Annoyance Safeguard
- Actions After Form Submission
- Yespo Extension for Google Chrome
- Creating Pop-ups via Google Tag Manager or WordPress
- Sending Yespo Widget Events to Google Analytics
- Replacing Double Opt-In System Workflow
- Setting Up Locations for the Widget Calling Rules
Automation
Personalization
Analytics
- Email Campaign Report
- Web Push Campaign Report
- Viber Campaign Report
- Mobile Push Campaign Report
- App Inbox Campaign Report
- Widget Report
- Triggered Campaign Report
- AMP Campaign Report
- SMS Campaign Report
- Multilingual Campaign Report
- Setting up UTM Tags
- Revenue from Campaigns
- Tracking Campaign Performance in Google Analytics
Multilanguage Campaigns
Events and Behaviour Tracking
Recommendations
API
Security and Compliance
Integration
Cohort Analysis
Cohort analysis is a tool for marketing analytics. It helps split customers into segments based on certain criteria and track the behavior of these segments over periods, monitoring the performance and contact activity.
To access the tab with the cohort analysis, go to Contacts > Analytics and scroll down the page.
Cohort analysis section consists of the following elements:
- Cohort type. Shows the date of the contact creation and the number of contacts created on this date. The number is set as 100% for this period.
Only the customer retention rate can be a cohort type.
Customer Retention Rate (CRR) is the number of contacts who stay with the company after the analyzed period of time.
The table columns display days/weeks/months starting from a certain date. The cells show the percentage of contacts who were active (opened/clicked emails) at a certain period of time after creation.
- Cohort size. A time frame that determines the size of each cohort. To set, unroll the drop-down menu and select the period.
If you select days, each column of the table will show the data for a specific day. Thus, each cell will generate the number of contacts for cohorts for this day.
- Date range. A time frame for reporting.
If you select months in Cohort size, you can select the range for the last month or the last 2, 3, 6 or 12 months. By default, cohorts are displayed for the last 12 months.
If you select weeks in Cohort size, you can select the range for the last week or the last 3, 6, 9 or 12 weeks
If you select days in Cohort size, you can select the range for the last 7, 14, 21 or 30 days.
For more detailed analytics, we recommend using both cohort analysis and RFM analysis.
