All CDP Features

All Channels

UNIVERSUM PRICING PLAN

All included

SMS
Unlimited SMS messages (gateway price not included)
Viber

Unlimited Viber messages (gateway price not included)
Email

Unlimited Email messages
Web Push

Unlimited Web Push notifications
Mobile Push

Unlimited mobile push notifications
In-App Push
An infinite number of notifications inside the app
App Inbox
Unlimited on delivering messages on your site or app
Connections
Unlimited transfer of segments to advertising accounts
Pop-up
Unlimited pop-ups, informers, bars and forms
Web

Unlimited personalised recommendations on sites

All CDP functionality included

Behavior Tracking
on the website and in the mobile application
Data integration
in a single contact profile
Product recommendations
for all communication channels and site
Segmentation
based on activity on the website, application, and messages
Multilingual
for automated communication in customer languages

Would you like prices for individual channels and their capabilities?

Email
Campaigns
SMS
Campaigns
Viber
Campaigns
Web Push
Notifications
Mobile Push
Notifications
Website
Recomendations
App
Inbox
Widgets

How does CDP work?

The omnichannel CDP allows you to store all customer data and use it in personalized communication. The Customer Data Platform tracks user behavior on the site and in emails, their product preferences and purchase history. You can also send data to the platform from other sources, such as offline events. All information is combined into a single client profile. Due to the completeness of the data in the CDP, you can build the most complex segments, generate accurate recommendations and relevant content for campaigns. Customers will receive offers in a convenient channel at the right time, and the business will receive their loyalty and more profit.
Stage 1

Data
collection

We accept large data streams from different systems and channels. And combining them together.
Stage 2

Data
unification

Sorting and cleaning of data received from all channels. Based on which we will simulate customer profiles.
Stage 3

Segmentation

We receive customer profiles and distribute them into segments for targeting the company and setting behavior.
Stage 4

Target
action

Communication. We send a message, request, email, push or do nothing. Depending on what we want from the client in the end.
Frequently Asked Questions
The pricing plan "Universum" includes the CDP functionality and an unlimited number of messages in different channels. The cost depends on the size of your contact base.
The pricing plan "Universum" is valid for 1 consecutive year from the date of activation.
If sending messages to CDP will take place entirely in our system, you need to register the sender's name. Sender ID activation takes 7 to 30 days. When registering a sender and monthly, the company requires a minimum payment. For this amount, you will be able to send messages within one calendar month.
We have built-in payment processing to accept credit card payments or invoice payments. For invoice payments, closing documents are to be provided.
Any Questions?
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