How CDP works

UNIVERSUM PRICING PLAN

All included

SMS

∞

Unlimited SMS messages (gateway price not included)

Viber

∞

Unlimited Viber messages (gateway price not included)

Email

∞

Unlimited Email messages

Web Push

∞

Unlimited Web Push notifications

Mobile Push

∞

Unlimited mobile push notifications

In-App Push

∞

An infinite number of notifications inside the app

App Inbox

∞

Unlimited on delivering messages on your site or app

Connections

∞

Unlimited transfer of segments to advertising accounts

Pop-up

∞

Unlimited pop-ups, informers, bars and forms

Web

∞

Unlimited personalised recommendations on sites

How does CDP work?

The omnichannel CDP allows you to store all customer data and use it in personalized communication. The Customer Data Platform tracks user behavior on the site and in emails, their product preferences and purchase history. You can also send data to the platform from other sources, such as offline events. All information is combined into a single client profile. Due to the completeness of the data in the CDP, you can build the most complex segments, generate accurate recommendations and relevant content for campaigns. Customers will receive offers in a convenient channel at the right time, and the business will receive their loyalty and more profit.

Stage 1

Data
collection

We accept large data streams from different systems and channels. And combining them together.

Stage 2

Data
unification

Sorting and cleaning of data received from all channels. Based on which we will simulate customer profiles.

Stage 3

Segmentation

We receive customer profiles and distribute them into segments for targeting the company and setting behavior.

Stage 4

Target
action

Communication. We send a message, request, email, push or do nothing. Depending on what we want from the client in the end.

Frequently Asked Questions

The pricing plan "Universum" includes the CDP functionality and an unlimited number of messages in different channels. The cost depends on the size of your contact base.

The pricing plan "Universum" is valid for 1 consecutive year from the date of activation.

If sending messages to CDP will take place entirely in our system, you need to register the sender's name. Sender ID activation takes 7 to 30 days. When registering a sender and monthly, the company requires a minimum payment. For this amount, you will be able to send messages within one calendar month.

We have built-in payment processing to accept credit card payments or invoice payments. For invoice payments, closing documents are to be provided.

Any Questions?

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🔒 GDPR, CCPA, CASL Compliant. Your data is safe and secure with us.