7 In-App Campaign Best Practices

In the fast-paced world of mobile apps, capturing and retaining user attention is a top priority for developers and marketers alike. In-App campaigns have become powerful tools to engage users, drive conversions, and boost revenue. Marketers can create personalized and impactful interactions that resonate with their audience by triggering targeted messages, promotions, and experiences directly within the app interface.

In this article, we'll explore some compelling examples of In-App campaigns across various industries, showcasing innovative strategies and best practices for maximizing user engagement and conversion rates.

Join us as we delve into the world of In-App campaigns, uncovering insights and inspiration to help you craft your own successful strategies for engaging and delighting users within your mobile app ecosystem.

1. Push Notification Opt-In

Scenario

A user has been actively using your app for a week but hasn't enabled push notifications.

Solution

Create a dynamic segment with conditions that specify new users active for seven days who haven't enabled push notifications. Add this segment to the In-App triggering rules and set the display frequency, e.g., once per week.

During the next session of such a user, an In-App message appears, highlighting the benefits of enabling mobile push notifications for timely updates and exclusive offers, encouraging the user to opt in for a more personalized experience.

2. Feature Highlighting

Scenario

A first-time user is not aware of all the functionalities available in the app.

Solution

Create dynamic segments with conditions specifying user segments that haven't used different features. Add these segments to the triggering rules of In-Apps promoting these features.

With contextual messaging, your app guides such users through key features, facilitating a smooth onboarding and creating a new, savvy app fan ready to spend with you.

3. Exclusive Discount

Scenario

A consumer just downloaded your app but hasn't made a purchase yet.

Solution

Create a dynamic segment with conditions that specify new consumers who haven't made a purchase yet. Add this segment to the In-App triggering rules and set the time in the app, after which the exclusive discount will be shown.

As the user scrolls through the app, a targeted In-App message offers an exclusive first-purchase discount to entice them to convert.

4. Product Of The Day

Scenario

A user is presented with a vast array of products, and this abundance of choices makes it difficult for them to make a decision, leading to delayed purchases.

Solution

Create a dynamic segment with conditions that specify the target audience's product interests. Add this segment to the In-App triggering rules and set the display frequency, e.g., once per session.

Your app delivers a “product of the day” message generated based on the user's previous screen views or purchase history, overcoming the decision challenge and increasing the likelihood of a successful purchase.

5. Social Sharing

Scenario

A loyal user is unaware of your referral program, where they can be rewarded for inviting friends.

Solution

Create a dynamic segment with conditions that specify loyal users. Add this segment to the In-App triggering rules and set display frequency, e.g., only once.

A targeted In-App message introduces the referral feature and highlights rewards for inviting friends, motivating the subscriber to share their experience, and potentially increasing user acquisition.

6. New Feature Announcement

Scenario

A subscriber uses the application a lot but has not engaged with a new key feature.

Solution

Create a dynamic segment with conditions that specify active users who haven’t used the key feature. Add this segment to the In-App triggering rules and set display frequency, e.g., once per week.

Your app delivers a notification explaining how the new feature enhances the In-App experience, ensuring ongoing engagement by keeping the offering relevant to the user's evolving needs.

7. Trial Expiration Notification

Scenario

A user's trial is about to expire, and there has been no sign of renewal.

Solution

Create a dynamic segment with conditions that specify users who have started a trial but don’t sign up for renewal before its expiration. Add this segment to the In-App triggering rules and set display frequency, e.g., only once.

An In-App pop-up a few days before trial expiration offers easy renewal with a loyalty discount or bonus to directly influence the user's decision to continue, reducing churn and ensuring a steady revenue stream.

To Sum Up

The examples highlighted in this article show how various industries leverage In-App campaigns to deliver targeted messaging, promotions, and experiences that resonate with their audience.

We hope these In-App push notification examples will help you start creating your own campaigns that significantly impact user engagement, retention, and overall app success.