First steps
User Data
- Responsive Email Editor Review
- Designing your email
- Creating Synchronized Modules
- Setting Up Responsive Email Design
- Setting Up Smart Containers
- Creating a Gmail Promotions Annotation
- Adding The Rollover Effect
- Adding Anchor Links
- Module Library
- Adding a Table to an Email
- Adding Custom Fonts
- Creating CTA Button
- Working with Images
- Creating Timer
- Using AI in the Email Editor
- Messenger Protocol Support in Email Clients and Platforms
Omnichannel
- Setting Up Widgets for Your Site
- Widgets Gamification
- Widget Calling
- Setting Up Locations for the Widget Calling Rules
- Storing data from widgets to contact fields
- Using Annoyance Safeguard
- Actions After Subscription
- Replacing Double Opt-In System Workflow
- Creating Pop-ups via Google Tag Manager or WordPress
- Sending Yespo Widget Events to Google Analytics
- Using A/B Tests for Widgets
- Collecting Contact Information Using Request Forms
Automation
- Building and Editing Workflows
- Configuring Workflow Start/Stop Conditions
- Start Block
- Popular Blocks
- Message Blocks
- Using One from Many Message Block
- Contact Blocks
- Conditions Blocks
- Other Blocks
- Message to Segment Blocks
- Time Blocks
- Advanced Workflow Block Parameters
- Setting Up Allowed Send Time
- Using Workflow Launch History
- Webhook Workflows
- Workflow Troubleshooting
- Double Opt-In
- Welcome Сampaign
- Welcome Series Segmented by Category
- Launching a Workflow After a Contact Import
- Regular Workflow for a Segment
- Birthday Campaign
- Linking Workflow to the Button
- Using Variables from Order in Workflow
- Collecting Order Feedback
- Customer Reactivation
- Sending Extra Campaigns
- Sending Reminders at the Time Specified by the User
- Sending Campaign to Those Who Did Not Open the Previous One
- Using A/B Tests In Workflows
Personalization
Analytics
- Email Campaign Report
- Web Push Campaign Report
- Viber Campaign Report
- Mobile Push Campaign Report
- App Inbox Campaign Report
- Telegram Campaign Report
- In-App Report
- Widget Report
- Triggered Campaign Report
- AMP Campaign Report
- SMS Campaign Report
- Multilingual Campaign Report
- Setting up UTM Tags
- Revenue from Campaigns
- Tracking Campaign Performance in Google Analytics 4
- Message Analytics
Multilanguage Campaigns
Events and Behaviour Tracking
Recommendations
API
Security and Compliance
Using A/B Tests In Workflows
A/B testing helps validate hypotheses and understand the preferences and behavior of the target audience
Built-in functionality allows testing:
Using workflows, you can test the effectiveness of various elements of triggered messages, such as text, calls to action, images, or sending via different channels.
Use the Split block from the Conditions blocks for split testing.
Let's consider an experiment using the example of an abandoned cart:
-
The first message contains a discount on items abandoned in the cart:
-
The second message contains a timer with a countdown until the end of the discount.
The goal of this test is to check whether a timer counting down the time until the end of the promotion influences the purchase decision.
Creating a Workflow for Testing
-
Go to Triggers → Workflows, and click the New workflow button.
-
Enter its name and tags (optionally).
-
By default, the Start block already starts the workflow. Then add blocks:
-
Split, where contacts are automatically distributed between workflow branches 50/50. To change the ratio, drag the slider in the block settings to the left or right.
-
Email for A and B branches; select the message in the block parameters.
-
End.
The workflow will look like this:
-
Click Save and exit.
After launching the workflow, the system will randomly distribute contacts between two branches in a 50-50 ratio. Each contact will receive only one message, according to the branch they fall into.
Setting Up Workflow Launch and Checking Results
-
Go to Triggers → Workflows and click Start/Stop configuration in the field of the created workflow.
-
Enable the Start Configuration slide button, select Regular, and a dynamic segment for the campaign.
-
Configure launch conditions and click Apply.
-
Activate the workflow.
Later, you will be able to check and compare the test results.
To do this:
-
Click three dots in the field of the created workflow and select View campaign report.
-
Choose a period and compare the indicators for each message.
