First steps
User Data
- Responsive Email Editor Review
- Designing your email
- Creating Synchronized Modules
- Setting Up Responsive Email Design
- Setting Up Smart Containers
- Creating a Gmail Promotions Annotation
- Adding The Rollover Effect
- Adding Anchor Links
- Module Library
- Adding a Table to an Email
- Adding Custom Fonts
- Creating CTA Button
- Working with Images
- Creating Timer
- Using AI in the Email Editor
Omnichannel
- Setting Up Widgets for Your Site
- Widget Calling
- Setting Up Locations for the Widget Calling Rules
- Storing data from widgets to contact fields
- Using Annoyance Safeguard
- Actions After Form Submission
- Replacing Double Opt-In System Workflow
- Using Yespo Extension for Google Chrome
- Creating Pop-ups via Google Tag Manager or WordPress
- Sending Yespo Widget Events to Google Analytics
- Using A/B Tests for Widgets
Automation
- Building and Editing Workflows
- Configuring Workflow Start/Stop Conditions
- Start Block
- Popular Blocks
- Message Blocks
- Contact Blocks
- Conditions Blocks
- Other Blocks
- Message to Segment Blocks
- Time Blocks
- Setting Up Allowed Send Time
- Using Workflow Launch History
- Webhook Workflows
- Workflow Troubleshooting
- Double Opt-In
- Welcome Сampaign
- Welcome Series Segmented by Category
- Launching a Workflow After a Contact Import
- Regular Workflow for a Segment
- Birthday Campaign
- Linking Workflow to the Button
- Using Variables from Order in Workflow
- Collecting Order Feedback
- Customer Reactivation
- Sending Extra Campaigns
- Sending Campaign to Those Who Did Not Open the Previous One
Personalization
Analytics
- Email Campaign Report
- Web Push Campaign Report
- Viber Campaign Report
- Mobile Push Campaign Report
- App Inbox Campaign Report
- In-App Report
- Widget Report
- Triggered Campaign Report
- AMP Campaign Report
- SMS Campaign Report
- Multilingual Campaign Report
- Setting up UTM Tags
- Revenue from Campaigns
- Tracking Campaign Performance in Google Analytics 4
- Message Analytics
Multilanguage Campaigns
Events and Behaviour Tracking
Recommendations
API
Security and Compliance
Integration
Using Product Recommendations in Promo Campaigns
Product recommendations in promo campaigns are personalized advice for products or services that may interest a specific email recipient. This marketing tool helps improve communication and drive sales.
There is no need to create a product selection manually each time. During the next campaign, AI algorithms will analyze current data on your audience’s preferences and create content targeted personally to each person.
How to Enable Recommendations in Promo
When choosing algorithms and strategies for product recommendations, it is vital to consider the needs and characteristics of the target audience and the specifics of the business.
That's why we set up promo recommendations on a turnkey basis. Contact our specialists to help you choose the recommendation algorithms you need.
After this, we will develop a module that will be stored in your account, and you can simply drag it into any promo email in the email editor.
Algorithms for Displaying Recommendations
The recommendation block in the promo campaign allows you to display products according to data on users’ online behavior:
- views or carts
- last purchased items
- favorite categories
At the same time, you can choose any additional settings for recommendations, such as:
- products with a minimum 5% discount
- only products from the brand that the user was last interested in
- new items from viewed categories
If there is not enough data, content can be filtered by general categories, for example:
- bestsellers
- new items
- sale items
