First steps
User Data
- Email Builder Review
- Designing your email
- Creating a Synchronized Module
- Setting Responsivity
- Building Smart Containers
- Creating a Gmail Promotions Annotation
- Adding a Rollover Effect
- Adding a Background to an Email
- Adding Anchor Links
- Adding a Video to an Email
- Adding a Table to an Email
- Adding a Custom Font
- Adding Social Media Buttons
- Editing HTML and CSS
- Working with “Images” block
Omnichannel
- SDK for Mobile Apps
- Managing mobile SDK access keys
- Connecting Mobile App
- Creating a Google Project for Mobile Push Notifications
- Creating Mobile Push Messages
- Setting Up Delivery and Clicks Analytics
- Deep Links and Universal Links
- Scheduled Mobile Push Message
- Sending Test Messages from the Event Debug View
- Setting Up Widgets for Your Site
- Widget Calling
- Storing data from widgets to contact fields
- Using Annoyance Safeguard
- Actions After Form Submission
- Yespo Extension for Google Chrome
- Creating Pop-ups via Google Tag Manager or WordPress
- Sending Yespo Widget Events to Google Analytics
- Replacing Double Opt-In System Workflow
- Setting Up Locations for the Widget Calling Rules
Automation
Personalization
Analytics
- Email Campaign Report
- Web Push Campaign Report
- Viber Campaign Report
- Mobile Push Campaign Report
- App Inbox Campaign Report
- Widget Report
- Triggered Campaign Report
- AMP Campaign Report
- SMS Campaign Report
- Multilingual Campaign Report
- Setting up UTM Tags
- Revenue from Campaigns
- Tracking Campaign Performance in Google Analytics
Multilanguage Campaigns
Events and Behaviour Tracking
Recommendations
API
Security and Compliance
Integration
Creating Segments
Create groups to define the target audience of promotional emails and automate work with segments. Well-designed segments are the key to the success of marketing campaigns. Sending messages to a small group of selected contacts provides more value than a bulk campaign to the entire contact list.
Types of segments you can create in our CDP
To segment subscribers and pick target audiences in the system, you can use two types of groups.
- Static segments (Lists)
Such groups are updated manually, through workflows, or by transferring data via API.
Most often, static segments are created when importing contacts, exporting them from reports or dynamic segments. You can remove contacts from a group manually, through workflows or using the API.
Use lists when working with a small group of specific contacts, such as seminar attendees.
- Dynamic segments
These groups are updated regularly based on the parameters you set. As soon as a contact matches the specified conditions, it’s automatically added to the segment. If the contact ceases to meet the parameters, it automatically leaves the group.
Examples of dynamic conditions: haven't purchased over 7 months, have opened 5 emails during the last month, have a birthday today, etc. The migration of contacts occurs constantly without manual intervention.