First steps
Events and Behaviour Tracking
User Data
- Email Builder Review
- Designing your email
- Creating a Synchronized Module
- Setting Responsivity
- Building Smart Containers
- Creating a Gmail Promotions Annotation
- Adding a Rollover Effect
- Adding a Background to an Email
- Adding Anchor Links
- Adding a Video to an Email
- Adding a Table to an Email
- Adding a Custom Font
- Adding Social Media Buttons
- Editing HTML and CSS
- Working with “Images” block
Omnichannel
Automation
Personalization
Analytics
Multilanguage Campaigns
Recommendations
API
Security and Compliance
Integration
Creating Segments
Create groups to define the target audience of promotional emails and automate work with segments. Well-designed segments are the key to the success of marketing campaigns. Sending messages to a small group of selected contacts provides more value than a bulk campaign to the entire contact list.
Types of segments you can create in our CDP
To segment subscribers and pick target audiences in the system, you can use two types of groups.
- Static segments (Lists)
Such groups are updated manually, through workflows, or by transferring data via API.
Most often, static segments are created when importing contacts, exporting them from reports or dynamic segments. You can remove contacts from a group manually, through workflows or using the API.
Use lists when working with a small group of specific contacts, such as seminar attendees.
- Dynamic segments
These groups are updated regularly based on the parameters you set. As soon as a contact matches the specified conditions, it’s automatically added to the segment. If the contact ceases to meet the parameters, it automatically leaves the group.
Examples of dynamic conditions: haven't purchased over 7 months, have opened 5 emails during the last month, have a birthday today, etc. The migration of contacts occurs constantly without manual intervention.
