- Email Builder Review
- Designing your email
- Creating a Synchronized Module
- Setting Responsivity
- Building Smart Containers
- Creating a Gmail Promotions Annotation
- Adding a Rollover Effect
- Adding a Background to an Email
- Adding Anchor Links
- Adding a Video to an Email
- Adding a Table to an Email
- Adding a Custom Font
- Adding Social Media Buttons
- Editing HTML and CSS
- Working with “Images” block
- Using AI in the Email Editor
- SDK for Mobile Apps
- Managing mobile SDK access keys
- Connecting Mobile App
- Creating a Google Project for Mobile Push Notifications
- Creating Mobile Push Messages
- Setting Up Delivery and Clicks Analytics
- Deep Links and Universal Links
- Scheduled Mobile Push Message
- Sending Test Messages from the Event Debug View
- Setting Up Widgets for Your Site
- Widget Calling
- Storing data from widgets to contact fields
- Using Annoyance Safeguard
- Actions After Form Submission
- Yespo Extension for Google Chrome
- Creating Pop-ups via Google Tag Manager or WordPress
- Sending Yespo Widget Events to Google Analytics
- Replacing Double Opt-In System Workflow
- Setting Up Locations for the Widget Calling Rules
- Email Campaign Report
- Web Push Campaign Report
- Viber Campaign Report
- Mobile Push Campaign Report
- App Inbox Campaign Report
- Widget Report
- Triggered Campaign Report
- AMP Campaign Report
- SMS Campaign Report
- Multilingual Campaign Report
- Setting up UTM Tags
- Revenue from Campaigns
- Tracking Campaign Performance in Google Analytics
Events and Behaviour Tracking
Setting Up Annoyance Level
Email marketing consists of different types of campaigns:
- Events, etc.
However, too often communication can result in the negative outcome:
- Spam complaints;
- Decrease of loyalty.
If you send frequent (daily) campaigns to different segments that can include the same contacts, there is a chance you might be too intrusive with part of your contact base. To avoid this, set up the annoyance level and limit messages you send.
1. Go to your personal profile → Settings → Laboratory and enable Annoyance Level.
2. Unroll the tab and specify daily and weekly annoyance limits.
The annoyance level consists of the daily and weekly limit credits you assign to a campaign depending on its type and sending frequency. Based on them, the system calculates the acceptable annoyance level for a particular contact using their contact ID. If the annoyance limit is exceeded for the contact, the campaign won’t be sent to them.
The key with assigned daily limit credits resets every day at 00:00 UTC. The key with weekly credits resets on Sunday until 11:59 pm UTC.
How to Assign Credits
- In Messages → Messages → Email, open the necessary email or create one.
- Click the subject to open its sender info settings.
- In Annoyance level, enter the necessary credit.
- In Messages → Messages → Mob Push, open the necessary push notification or create one.
- Enable Annoyance level and enter the necessary credit.
You can also set up the annoyance level in Send options when you schedule a campaign.
If one contact has an email address and mob push token with different IDs, annoyance credits will be assigned separately for each ID.
Example of How to Use Annoyance Level
The online store sends several types of campaigns:
- Triggered promo. Sent to the segment that includes users who haven’t visited the website for a week.
- Daily news.
- Weekly digest.
Annoyance credits for each type:
- Promo – 3 credits;
- News – 1 credit;
- Digest – 2 credits.
How the daily limit is calculated
Say the daily annoyance limit is 4 credits. Contacts that have both email address and push token have one ID.
Today, the user has already received a promo email and news push and thus reached the limit. A digest won't be sent to this user.
How the weekly limit is calculated
Say that the weekly annoyance limit is 10 credits.
If today is Thursday, and the user has already received several messages and reached 8 credits, till the end of the week they can receive either one message assigned with 2 credits or two messages assigned with 1 credit each.
The system won’t send campaigns to contacts with exceeded limits. Such messages will fall to Errors.
Assign important messages with 0 annoyance level so that their send does not affect the limit. But if the daily or weekly level is already exceeded, campaigns with even 0 annoyance level won’t be sent anyway.