Events and Behaviour Tracking
- How to Create a Synchronized Module
- How to Create a Gmail Promotions Annotation for Emails
- All for adaptivity in email builder
- Editing HTML and CSS
- Product Blocks Generator
- Adaptive email builder review
- How to Add a Rollover Effect to an Email
- Adding a Video to an Email
- Working with “Images” block
- How to Add Social Media Buttons to an Email
- How to Add a Table to an Email
- How to Add a Background to an Email
- How to Add a Custom Font
- How to Add Anchor Links to an Email
- Designing your email
- Scheduled Mobile Push Message
- How to Create Deep Links and Universal Links
- How to Create a Mobile App Push Notification
- Connecting Mobile Apps with Yespo
- Mobile Push Campaign Report
- How to Create a Google Project for Mobile Push Notifications
- Setting Up Delivery and Clicks Analytics
- Managing mobile SDK access keys
- Service Worker. Troubleshooting
- How to Send Web Push Notifications from a Website
- How to Create a Web Push Notification
- How to Set Up Web Pushes for Safari
- How to Create a Google Project to Collect Tokens for Web Push Notifications
- Sending user a personalized Push notification depending on his activity on the website
- How to Set Up Subscription Form for Your Website
- How to Set Up a Pop Up for Your Website
- Integrating widgets with GA
- How to Set up Informers for Your Site
- Creating Pop-ups via Google Tag Manager or WordPress
- How to Set Up Floating Box Widget for Your Website
- Creating a Widget Launcher
- How to Set Up Age Gate Widget for Your Website
- How to Set Up Double Opt-In
- How to Set Up an Automated Birthday Campaign
- Launching a Workflow After a Contact Import
- How to Create a Welcome Email Series
- How to Set Up Notifications for Trigger Control
- Workflow Troubleshooting
- How to add scenario to the button
- How to Automate Customer Reactivation
- How to Launch a Regular Workflow for a Segment
Setting Up Annoyance Level
Email marketing consists of different types of campaigns:
- Events, etc.
However, too often communication can result in the negative outcome:
- Spam complaints;
- Decrease of loyalty.
If you send frequent (daily) campaigns to different segments that can include the same contacts, there is a chance you might be too intrusive with part of your contact base. To avoid this, set up the annoyance level and limit messages you send.
1. Go to your personal profile > Settings > Laboratory and enable Annoyance Level.
2. Unroll the tab and specify daily and weekly annoyance limits.
The annoyance level consists of the daily and weekly limit credits you assign to a campaign depending on its type and sending frequency. Based on them, the system calculates the acceptable annoyance level for a particular contact using their contact ID. If the annoyance limit is exceeded for the contact, the campaign won’t be sent to them.
The key with assigned daily limit credits resets every day at 00:00 UTC. The key with weekly credits resets on Sunday until 11:59 pm UTC.
How to Assign Credits
- In Messages > Messages > Email, open the necessary email or create one.
- Click the subject to open its sender info settings.
- In Annoyance level, enter the necessary credit.
- In Messages > Messages > Mob Push, open the necessary push notification or create one.
- Enable Annoyance level and enter the necessary credit.
You can also set up the annoyance level in Send options when you schedule a campaign.
If one contact has an email address and mob push token with different IDs, annoyance credits will be assigned separately for each ID.
Example of How to Use Annoyance Level
The online store sends several types of campaigns:
- Triggered promo. Sent to the segment that includes users who haven’t visited the website for a week.
- Daily news.
- Weekly digest.
Annoyance credits for each type:
- Promo – 3 credits;
- News – 1 credit;
- Digest – 2 credits.
How the daily limit is calculated
Say the daily annoyance limit is 4 credits. Contacts that have both email address and push token have one ID.
Today, the user has already received a promo email and news push and thus reached the limit. A digest won't be sent to this user.
How the weekly limit is calculated
Say that the weekly annoyance limit is 10 credits.
If today is Thursday, and the user has already received several messages and reached 8 credits, till the end of the week they can receive either one message assigned with 2 credits or two messages assigned with 1 credit each.
The system won’t send campaigns to contacts with exceeded limits. Such messages will fall to Errors.
Assign important messages with 0 annoyance level so that their send does not affect the limit. But if the daily or weekly level is already exceeded, campaigns with even 0 annoyance level won’t be sent anyway.