First steps
User Data
- Responsive Email Editor Review
- Designing your email
- Creating Synchronized Modules
- Setting Responsivity
- Building Smart Containers
- Creating a Gmail Promotions Annotation
- Adding The Rollover Effect
- Adding Anchor Links
- Module Library
- Adding a Table to an Email
- Adding Custom Fonts
- Creating CTA Button
- Working with Images
- Using AI in the Email Editor
Omnichannel
- Setting Up Widgets for Your Site
- Widget Calling
- Setting Up Locations for the Widget Calling Rules
- Storing data from widgets to contact fields
- Using Annoyance Safeguard
- Actions After Form Submission
- Replacing Double Opt-In System Workflow
- Using Yespo Extension for Google Chrome
- Creating Pop-ups via Google Tag Manager or WordPress
- Sending Yespo Widget Events to Google Analytics
- Using A/B Tests for Widgets
Automation
- Double Opt-In
- Welcome Сampaign
- Welcome Series Segmented by Category
- Launching a Workflow After a Contact Import
- Regular Workflow for a Segment
- Birthday Campaign
- Linking Workflow to the Button
- Using Variables from Order in Workflow
- Collecting Order Feedback
- Customer Reactivation
- Sending Extra Campaigns
Personalization
Analytics
- Email Campaign Report
- Web Push Campaign Report
- Viber Campaign Report
- Mobile Push Campaign Report
- App Inbox Campaign Report
- Widget Report
- Triggered Campaign Report
- AMP Campaign Report
- SMS Campaign Report
- Multilingual Campaign Report
- Setting up UTM Tags
- Revenue from Campaigns
- Tracking Campaign Performance in Google Analytics
Multilanguage Campaigns
Events and Behaviour Tracking
Recommendations
API
Security and Compliance
Integration
Setting Up Annoyance Level
Email marketing consists of different types of campaigns:
- Welcome;
- Promo;
- Triggered;
- News;
- Events, etc.
However, too often communication can result in the negative outcome:
- Spam complaints;
- Unsubscribes;
- Decrease of loyalty.
If you send frequent (daily) campaigns to different segments that can include the same contacts, there is a chance you might be too intrusive with part of your contact base. To avoid this, set up the annoyance level and limit messages you send.
Important
Annoyance Level is applicable to emails and mobile push notifications. To manage the sending limit for all channels, set up Campaign Frequency and Subscription Categories.
1. Go to your personal profile → Settings → Laboratory and enable Annoyance Level.
2. Unroll the tab and specify daily and weekly annoyance limits.
The annoyance level consists of the daily and weekly limit credits you assign to a campaign depending on its type and sending frequency. Based on them, the system calculates the acceptable annoyance level for a particular contact using their contact ID. If the annoyance limit is exceeded for the contact, the campaign won’t be sent to them.
Credit Calculation
The key with assigned daily limit credits resets every day at 00:00 UTC. The key with weekly credits resets on Sunday until 11:59 pm UTC.
How to Assign Credits
- In Messages → Messages → Email, open the necessary email or create one.
- Click the subject to open its sender info settings.
- In Annoyance level, enter the necessary credit.
Mob Push
- In Messages → Messages → Mob Push, open the necessary push notification or create one.
- Enable Annoyance level and enter the necessary credit.
You can also set up the annoyance level in Send options when you schedule a campaign.
Important
If one contact has an email address and mob push token with different IDs, annoyance credits will be assigned separately for each ID.
Example of How to Use Annoyance Level
The online store sends several types of campaigns:
- Triggered promo. Sent to the segment that includes users who haven’t visited the website for a week.
- Daily news.
- Weekly digest.
Annoyance credits for each type:
- Promo – 3 credits;
- News – 1 credit;
- Digest – 2 credits.
How the daily limit is calculated
Say the daily annoyance limit is 4 credits. Contacts that have both email address and push token have one ID.
Today, the user has already received a promo email and news push and thus reached the limit. A digest won't be sent to this user.
How the weekly limit is calculated
Say that the weekly annoyance limit is 10 credits.
If today is Thursday, and the user has already received several messages and reached 8 credits, till the end of the week they can receive either one message assigned with 2 credits or two messages assigned with 1 credit each.
The system won’t send campaigns to contacts with exceeded limits. Such messages will fall to Errors.
Important
Assign important messages with 0 annoyance level so that their send does not affect the limit. But if the daily or weekly level is already exceeded, campaigns with even 0 annoyance level won’t be sent anyway.
