First steps
Courses
Events and Behaviour Tracking
User Data
- Email Builder Review
- Designing your email
- Creating a Synchronized Module
- Setting Responsivity
- Building Smart Containers
- Creating a Gmail Promotions Annotation
- Adding a Rollover Effect
- Adding a Background to an Email
- Adding Anchor Links
- Adding a Video to an Email
- Adding a Table to an Email
- Adding a Custom Font
- Adding Social Media Buttons
- Editing HTML and CSS
- Working with “Images” block
Omnichannel
Automation
Personalization
Analytics
Multilanguage Campaigns
API
Security and Compliance
Integration
Multilanguage Overview
Multilanguage is an automation tool that enables sending messages in different languages within one campaign. It helps avoid long message lists and voluminous unsystematic reports for every message
You can use the multilingual feature in three ways.
1. Using in-build functionality
Create one message with as many language variants as you need. The system will automatically detect recipient’s language and send the corresponding variant.
Use multilingual message templates for any Reteno channel:
- Email;
- Mobile Push;
- Web Push;
- App Inbox;
- SMS.
The creation process is the same for all channels. See it on the example of email.
2. Using external data sources
Many apps have users all over the world, so the number of campaign language versions can be in the tens. Even creating these variants inside one message, you can spend many hours on routine work.
Instead, you can create a Google Spreadsheet and write the content of each message language alternatives into it. After that, you will only have to create one version of the message with variables referring to this table, and the system will send the appropriate version to each recipient. See details >
3. Using workflow condition blocks
If you feel more comfortable with creating separate messages for each language — no problem! Just add to the workflow language check blocks. How it works >
