First steps
Events and Behaviour Tracking
User Data
- Email Builder Review
- Designing your email
- Creating a Synchronized Module
- Setting Responsivity
- Building Smart Containers
- Creating a Gmail Promotions Annotation
- Adding a Rollover Effect
- Adding a Background to an Email
- Adding Anchor Links
- Adding a Video to an Email
- Adding a Table to an Email
- Adding a Custom Font
- Adding Social Media Buttons
- Editing HTML and CSS
- Working with “Images” block
Omnichannel
Automation
Personalization
Analytics
Multilanguage Campaigns
Recommendations
API
Security and Compliance
Integration
Contacts Analytics
The contacts analytics contains detailed information about your contacts from the moment they were created in Yespo.
It is divided into sections:
-
Contact list overview by marketing channels
-
Contact list overview by activity
-
Contact growth overview
-
Subscriber engagement overview
-
Segment tracking
-
RFM analysis
-
Cohort analysis
To view contacts statistics, go to the Contacts → Analytics tab.
Let's consider each section in more detail.
Contact List Overview by Marketing Channel
The chart shows the total contact amount in each marketing channel: Email, SMS, Web Push and Mob Push. If some channel is not in the database, this field will not be displayed and participate in the calculations.
Note
The overview shows statistics for the last elapsed day; recalculation ends before 02:00 UTC
The following 3 overviews — activity, growth, and engagement — are divided into tabs by channels. Select the appropriate tab to see overviews of one of these channels.
Contact List Overview by Activity
In this statistics section, pie charts display the structure of the contact base by activity.
Email activity diagram
Statistics categories:
Active subscribers. Contacts included in the campaign in the last 3 months:
-
opened;
-
opened and clicked — opened and clicked the link from the email.
Inactive subscribers. Contacts who received the campaign but were not sufficiently engaged:
-
opened over 3 months ago;
-
never opened;
-
soft-bounced — an email exists, but message delivery is impossible. For example, the mailbox is full, temporarily blocked, etc. If the status changes (for example, the email address becomes inactive after a year), such contact will fall to the Black List category;
-
unconfirmed — contacts who indicated their email in the subscription form but did not confirm it. The reasons may differ — an error in the address, filling out the form by a bot, etc.
Lost subscribers. Contacts that previously participated in campaigns but are now unavailable for the following reasons:
-
unsubscribed;
-
reported spam;
-
blacklisted — you or another user sent messages to this address, and the mail service answered that the mail does not exist. Such an address is blacklisted and no longer participates in the campaign. The blacklist is end-to-end, that is, you upload an email address to the system, and it may already be on the blacklist.
Never sent. Contacts you have never sent campaigns to. For example, a contact was previously blacklisted or was accidentally removed from a campaign segment. Here you can see the following statistics:
-
unsubscribed;
-
reported spam;
-
blacklisted;
-
unconfirmed;
-
available — addresses available for the campaign.
Web Push, Mobile Push and App Inbox activity diagram
Statistics categories:
Active subscribers. Contacts included in the campaign in the last 3 months:
-
opened (Web Push and App inbox channels);
-
opened and clicked.
Inactive subscribers. Contacts who get the campaign but were not sufficiently engaged:
-
opened over 3 months ago;
-
never opened.
Never sent. Contacts you have never sent campaigns to.
Diagrams interactivity
All chart elements are interactive and divided by colors — clicking on any segment in any channel displays its structure.
Exporting contacts with different activity statuses to the groups
-
Click on the required field. For example, Opened field.
-
Click the Create a segment button in pop-up window.
The data is current at the time of export. After clicking Create a segment button, the segment appears in the general segment list.
Contact Growth Overview
The chart shows contact growth for a specific time. Click on the channel tab and select period to view statistics.
Email contacts growth overview
Under the graph, there are categories of contacts, divided depending on the source of entry or the reasons for deactivation.
To remove a category from the chart, click on its name — it will not participate in the calculation.
You can deactivate any number of categories.
Web Push and Mobile Push contact growth overview
Categories for Web Push and Mobile Push channels:
-
Subscribers
-
Unsubscribed
The growth dynamics for Mobile Push displays statistics separately for Android and iOS.
Subscriber Engagement Overview
The chart displays the ratio between sent, opened and clicked messages.
Statistic time for all channels — 3, 6, 9, and 12 months.
Chart statistic categories:
-
Sent (only Email channel)
-
Opened (all channels except Mobile Push)
-
Clicked (all channels)
Segment Tracking
The table shows growth dynamics in specific segments.
Note
You can add any segment to collect statistics. The system starts collecting the segment’s statistics for this chart from the day you add it.
To enable tracking group statistics:
-
Click the Select segment button.
-
Activate switcher for required segments
After activating switchers, the segment will change to Tracked since status.
The next day you will see changing the number of contacts in a segment for specific dates:
RFM Analysis
The analysis displays contact activity from two weeks to the entire period.
Campaigns and sales statistics divided into tabs.
Actions with the segments
RFM analysis table is divided into segments. You can do the following actions:
-
export to segment;
-
delete;
-
create an event when the contact moves between segments.
To export to segment or delete contacts:
-
Click one or more cells. The selected segments will be marked with a checkmark.
-
Click the Export to segment or Delete contacts button.
To create an event on moving between segments:
-
Click the Add event button
-
Select the segments and event type.
-
Click the Save button.
The cell, transition from which triggers an event, is indicated by an eye icon.
More details about RFM analysis >
Cohort Analysis
The cohort analysis table shows contact data for different periods depending on contact activity. By default, the table uses Customer retention rate cohort type. Cohort sizes can be defined by month and in different periods.