AMP Campaign Report

You can view separate statistics on AMP campaigns in a general report.

Go to Campaigns > Reports and click the necessary campaign.

The first section provides general statistics on the campaign, including both HTML and AMP. Additional statistics on HTML and AMP is given in the second section.

Opens and Clicks

Click Map

The section shows the click rate for each email element with a link. In HTML, you can view statistics on HTML only. In AMP HTML, you can view statistics on both HTML and AMP (and not on AMP only).

Click map has two tabs:

• Contacts: Displays % of users who clicked each active element. The total amount of clicks can be more than 100% because the same user can click several links.
• Click rate: Displays the percentage of each link in the general click rate. The total amount of clicks can not be more than 100%.

Table of Сlicks

The section features two lists of links with and without clicks. You can enable Group by URL to group the same links that are added to different content.

You can export contacts that clicked the same link, if needed.

AMP

This section shows Open Rate and Click-to-Open Rate for both AMP and HTML You can add details and sort opens by domains and segments.

Reaction Time

The chart shows when your recipients opened and clicked after delivery. You can see the stats for 24 hours or 7 days. Most often, the peak activity falls on the first 2-3 hours after the launch. You can hover over the chart to see opens and clicks over a certain period.

Segments

Domains

The report shows statistics by domains that a particular campaign was most sent to. The Other tab includes domains with a small share in the general statistics.

The table allows you to indirectly evaluate the probability of your campaign being landed in Spam.

Segments

To measure the effectiveness of the campaign within a certain segment or segments, click Choose segments and select segments you want to show stats for.

Note that the columns Opened, Clicked, and Click-to-open show general statistics as well:

• Total;
• AMP;
• HTML.

To delete the selected contacts from the list, click Choose segments and remove checked boxes.

Additional Statistics

Experiment

This tab is only available for campaigns for which you’ve conducted split testing of subject lines. It shows the results of the A/B test excluding subject lines and separately for each version.

Multilanguage

This tab is only available for multilingual campaigns. It shows the results excluding the language and separately for each version.

Details

For each tab, you can add details:

• By domain;
• By segment;
• By language (for multilingual campaigns).

Number and Percent Values

The statistics can be given in numbers or percentages.

Sorting

You can sort the statistics by

• sent;
• errors;
• opened.

Data Transfer

You can copy the results of the tabs Segments and Experiment to Excel or Google Sheets.