Email Marketing Solution to Increase Revenue

Email marketing is all communication processes you run for your contacts via email. However, you can often come across email marketing being referred to web pushes, mobile pushes, SMS, and messengers; that is to all marketing communication carried out via different channels.

In general, email marketing includes: contact collection, contact base management, additional info collection, segmentation, email content creation, email template creation, layout design, campaign scheduling and launch, and their further analytics. Keeping track of the current customer privacy policies and ensuring a good sender reputation is also a part of email marketing efforts.

Email marketing cost depends on the tools and services you are using, and their number. Each platform has different pricing plans depending on the included ESP functionality. It’s always possible to optimize the cost by switching to the plan that meets your current needs. The basic price per 1,000 emails for unlimited contacts is $5,00.

To measure the effectiveness of your email campaigns and email engagement, you need to track the following stats: open rate, click rate, click-to-open rate, bounce rate, unsubscribe rate, and spam reports. To measure the effectiveness of email as a communication channel, you need to know its ROI (return of investment) that is calculated from a formula (sales generated by email marketing – email marketing cost)/email marketing cost.