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Solution to Increase Email Marketing Revenue

The Next Step in Your Email Marketing Strategy

Email Marketing Automation Without Programmers
Personalize your marketing messages for each and every subscriber, in real time, based on how they interact with your website and messages
Convert visitors into customers
Personalized email marketing
Create a template once and use it to automatically generate personalized emails using the JSON structure. Create dynamic one-to-one messages using conditional statements, cycles and math operators
“Thanks to data personalization, we’ve created more than 15 recommendation triggers that now generate up to 30% of total direct marketing sales.”
Veronika Stroeva,
Email Marketer, Citrus.ua
Personalized email marketing Personalized email marketing 2 Personalized email marketing 3
Return prospects to your website automatically
Abandoned browse
Use recommendation blocks “Others Also Bought,” “You may also like,” etc. By enhancing satisfaction from buying compatible products you automatically increase an average purchase.
"We have long chosen this solution as an email strategy partner. This service provides exceptional functionality and great solutions for detailed reporting and comprehensive analysis."
Konstantin Cherepinsky,
CEO of Gold.ua
Browse abandoned for Mobile Browse abandoned
Increase cart value with complementary products
Abandoned cart
75% of carts are left abandoned. Automated cart abandonment emails encourage customers to return to site and complete their order.
“Abandoned cart emails are one of the most effective triggered campaigns for ecommerce. Need a simple and fast solution - here you find what you’ve been looking for.”
Julia Povh,
Product Owner, Popmechanic
Abandoned Cart Abandoned Cart for Mobile
Browse and Cart Abandonment Email Series
Browse and Cart Abandonment Email Series
Welcome Series and Subscription Confirmation
Welcome Series and Subscription Confirmation
Automated Birthday Email Series
Automated Birthday Email Series
Automation saves your time
Automated ready-to-use workflows
Welcome campaigns, subscription confirmation, abandoned cart, browse abandoned, birthday greetings are the workflows ready to be used on the first day of use of the service.
“We’ve repeatedly set a workflow of triggered emails which can be easily adjusted by a marketer based on the user's data, their purchases and actions.”
Alice Kirichok,
Founder of EmailConsulting.top
Convert visitors into customers
Product recommendations
Track the customers’ browsing history and send them personalized emails with relevant offers, complementary products and accessories.
“Segmentation enabled us to personalize emails to the max and increase the conversion rate by 1.5.”
Galina Panasyuk,
CRM Marketer Busfor.ua
Product recommendations Product recommendations for Mobile
Send messages at the right time
Advanced email segmentation
Dynamically tailor personalized offers to each customer segment. You can segment your audience in real-time based on each user’s location, preferences, browsing and shopping behavior.
“The system optimizes the working process for email marketing. Advanced segmentation has simplified the work with segments and introduced many new conditions such as product recommendations.”
Anna Chugai,
Direct Marketing Lead, pampik.com
Advanced email segmentation Advanced email segmentation 2

Additional Features

Let your customers see that you care about them by personalizing the content of your emails to each customer

Responsive Emails
Create responsive emails that will look stunning on mobile and desktop devices. You can hide certain blocks for mobile devices, configure fonts, headers, turn on/off the image responsiveness — all this in just a few minutes.
Single-Click Creation of Product Cards
We’ve developed a Product Card Generator to help you showcase your products in just a couple of seconds. All you need to do is choose a suitable template from the library, specify a link to the product page on the website, and click on the Get Values button. There you go, the card is ready!
AMP Support
What a customer can do directly in the email without downloading a separate web page: Buy products online, Browse through different catalogs, Leave a product review, Book a hotel; Participate in a survey.
Multilanguage
Create one template and choose the content according to the selected language. There is no longer need to create series with multiple conditions - reach customers in their own language using a single template and workflow.

Testimonials

Every day 3,500 customers get more online sales with Yespo automated industry-specific campaigns

Tomashuk Denys
Retention Manager Pampik.com
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We regard the team as a strategic partner. In addition to using the service, we daily conduct a dialogue with a personal manager and solve business problems. We jointly come up with solutions that improve the customer experience.
Maria Marynych
CRM-marketer IntellectoKids
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We found all we were looking for in Yespo: omnichannel, flexible workflow builder for complex triggered campaigns, and user-friendly multilanguage. Another crucial point for us is that online support is always in touch.
Nikita Kovalenko
Epicentr K
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CRM marketing is an essential part of our business:) It helps flexibly respond to our customers' needs, thus carrying out surgical sales promotion.
Elena Zhybul
Email Marketing Manager shop.kyivstar.ua
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Powerful analytics was the decisive factor for us: RFM + eRFM and cohort analysis right in the system interface. But a particularly important aspect for me is the team of people. They offer fantastically quick solutions to my questions / problems / tasks / etc. They not only help you with the decision, but also offer you a solution that will simplify and optimize your workflow as much as possible. This is one of the best teams I've ever collaborated with!
Margarita Roktanen
Communication Specialist, Winner Automotive
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We learned about the service at a seminar on email marketing. For us, email marketing is a very effective tool that requires the least amount of money investment. It is convenient to work with the system. Sometimes there are difficulties with already designed emails, but the support service always quickly solves all our problems. We gladly recommend this solution to other companies.
Sergey Shapirenko
CMO, Astratex
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The company was forthcoming by providing me with emails to send for free so that I could try the service. The prices here are not the lowest on the market, but it’s worth it. It’s like the difference between a Mercedes and some Chinese car ... The technical support is excellent! There was only one malfunction within two months of working with the service, and the problem was solved within half an hour, and the technical support staff called me back. I am happy to recommend the service to my friends and partners.
Sergei Gordienko
Email-marketer Allo.ua
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We have chosen this platform because of its combination of flexibility, scalability and client-oriented approach.
Alexandra
925.com.ua
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We use the service to send push notifications to our customers’ mobile apps. The team is very responsive and keen in helping us meet all our business objectives.
Eugene Krechetovich
Expert of marketing and advertising department Foxtrot
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Push notifications channel complements online communication with clients and expands opportunities.
Andrew Sus
Digital Marketer в Brabrabra
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We chose this service due to the functionality of transferring communication results to Google BigQuery. For our company, it is critically important. We paid back the costs of this integration in the first two weeks of the trigger on the inclusion of the bonus program.
Margaryta Nalisna
Marketing manager Knygarnya 'Є'
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We are pleased with the transfer of email marketing to the platform. Thanks to this, we got more subtle tools for working with our subscriber base. This positively affected both the improvement of key metrics (Open Rate, Click-Through Rate, Unsubscribe Rate, etc.) and the growth of the base.
Nikita Kovalenko
Epicentr К
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Email marketing is an essential part of our business:) It helps flexibly respond to our customers' needs, thus carrying out surgical sales promotio.
NPS based on 2361 customer votes
8.5 out of 10
Our Case Studies
OMNICHANNEL
Personalized Triggers Increased Sales by 87%
Pharmacy retailer wanted to implement the essential triggers and omnichannel campaigns. With Yespo's behavior-based segmentation campaigns proved to be effective in the first month. On average, five personalized campaigns increased online sales by 3% in two months, with rich messaging revenue up 87% and email revenue up 38%.
OMNICHANNEL
Case: Custom AI solution helped a photo editor increase the income by 17%
Case: Custom AI solution helped a photo editor increase the income by 17%
Case: Custom AI solution helped a photo editor increase the income by 17%
TRIGGERS
Triggered messages helped mobile app increase purchases by 1.5x
A complex application Umico that combines a marketplace, universal loyalty program, and mobile bank wanted to increase retention rate and automate user communication to bring them to the app efficiently. With triggered mobile pushes Umico users made purchases 1.5 times more often. The app experienced 20% fewer abandoned carts after enabling triggered messages in this channel.
TRIGGERS
Case: Omnichannel workflows helped an online retailer recover 92% of abandoend carts
Case: Omnichannel workflows helped an online retailer recover 92% of abandoend carts
Case: Omnichannel workflows helped an online retailer recover 92% of abandoend carts
PRODUCT RECOMMENDATIONS
Product recommendations increase trigger conversions up to 233%
A marketplace with website and mobile app wanted to increase retention and repeat sales percentage. With implementing promo recommendations in messages, they increased the conversion of existing triggers by up to 233% as well as generated new sales by introducing additional triggers based on advanced segmentation.
PRODUCT RECOMMENDATIONS
Case: Optimization of triggers for an eCommerce stimulated revenue growth by 44%
Case: Optimization of triggers for an eCommerce stimulated revenue growth by 44%
Case: Optimization of triggers for an eCommerce stimulated revenue growth by 44%
Integrations
Create segments of any granularity and complexity using either one of the three integration methods: API, connectors (Zapier / IFTTT), and database-level integrations (CRM, CMS, Google BigQuery).
Integrations
Zapier allows us to connect with main platforms for email marketing (and with 750 more apps)
Email Marketing Automation
Personalize your marketing messages for each and every subscriber, in real time, based on how they interact with your website and messages
Visual Workflow Editor
Orchestrate everything in one scalable service. Create seamless omnichannel customer journeys through a number of marketing channels:
Email
SMS
Viber
Web Push Notifications
Mobile Push Notifications
In-App Messages
Visual Workflow Editor
Artificial Intelligence
Artificial Intelligence
Personalized Product Recommendations
Send Time Optimization
Frequency Recommendations
Predictive Segmentation
Purchase Prediction
Real-Time Reporting for Data-Driven Marketing
Tailor your email marketing offers based on the actionable reports: RFM analysis, cohort analysis, delivery reports with detailed real-time statistics on bounce rates, open rates, clicks and unsubscribes.
Real-Time Reporting for Data-Driven Marketing
+20
New Contacts
+5
Active Contacts
-40
Inactive Contacts
+15
Customers

FAQ

Email marketing is all communication processes you run for your contacts via email. However, you can often come across email marketing being referred to web pushes, mobile pushes, SMS, and messengers, that is to all marketing communication carried out via different channels.

In general, email marketing includes contact collection, contact base management, additional info collection, segmentation, email content creation, email template creation, layout design, campaign scheduling and launch, and their further analytics. Keeping track of the current customer privacy policies and ensuring a good sender reputation is also a part of email marketing efforts.

Email marketing cost depends on the tools and services you are using, and their number. Each platform has different pricing plans depending on the included functionality. It’s always possible to optimize the cost by switching to the plan that meets your current needs. The basic price per 1,000 emails for unlimited contacts is $5,00.

To measure the effectiveness of your email campaigns, you need to track the following stats - open rate, click rate, click-to-open rate. bounce rate, unsubscribe rate, and spam reports. To measure the effectiveness of email as a communication channel, you need to know its ROI (return of investment) that is calculated from a formula (sales generated by email marketing – email marketing cost)/email marketing cost.

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