AI-Powered Marketing Automation Inside Your CDP

Thanks to Yespo CDP, we increased customer loyalty, achieved cost savings, and communicated with customers through convenient channels, resulting in more clicks, revisits, and purchases. With the functionality of the client data platform, we were able to solve the following tasks: personalization of campaigns – adding names, using segmentation based on customer personal data fields; creation of conditional groups to understand the customer base both online and offline (building hypotheses, etc.); distribution of communication through various channels depending on the customer's preferences. Thanks to segmentation capabilities, we have achieved higher-quality groups for sending mailings, reduced costs, and more reads and clicks. To create product recommendations, we use Yespo algorithms (they analyze customer preferences and sales). Product recommendations on the website already bring about 2.5% of turnover. And we see growth potential. It is important to personalize recommendations for the customer to improve CTR, conversion, and website sales. Based on our experience, the most profitable product recommendation algorithms come from the “Similar Products” group.

We chose the CDP due to the functionality of transferring communication results to Google BigQuery. For our company, it is critically important. We paid back the costs of this integration in the first two weeks of the trigger on the inclusion of the bonus program.

Thanks to Yespo CDP, we have improved almost all key metrics, starting from email Open and Conversion Rates to retention. With CDP features, we can communicate more effectively with our customers and offer relevant products they are most likely to be interested in at the right time. For businesses considering implementing CDP, I would advise not to delay its implementation :) Rather, determine what you need exactly, and with the help of competent Yespo managers, choose the tariff that suits you. I have been working in Retention marketing for more than 10 years and have never heard negative feedback from colleagues about cooperation with the Yespo service. On the contrary, people regretted using, for example, the expensive Mailchimp, which does not have even 50% of the functionality of the Ukrainian Yespo CDP service. Try it, and you will not regret it.

Thanks to the omnichannel approach, we managed to increase revenue. For example, the App Inbox brought +28% to Retention channel revenue (over 9 months). The completeness of data provided by CDP plays a crucial role in segmentation and personalization. By combining data, we implemented more automated messages and optimized communication costs. For instance, one client had an extensive database of phone numbers (valuable clients) and 2.4 times fewer emails. With additional communications and subscription forms, about 2% of contacts who only had a phone number added their email. This helped us shift communication to email and thus optimize costs. Additionally, the client can choose their preferred channel, newsletter topics, and preferences (we collect this data through surveys or the subscription center). This makes the customer more engaged and increases their LTV. For those considering implementing a customer data platform in their marketing system, I recommend not to hesitate, as it's worth it! In Yespo CDP, you can consolidate data from all communication channels. Another advantage of this customer data platform is the prompt technical support.

Yespo CDP enables us to build omnichannel interaction and achieve better results by communicating in the right channel and simultaneously optimizing conversion costs. Our main communication channel is mobile pushes, but we also use emails, Viber, and SMS. We've increased the share of mobile push in sales from 0.5% to 9%, built quality communication, and optimized the budget.

Effective behavioral segmentation allows us to reduce costs for bulk campaigns and generate more revenue from communication with a smaller audience. As a result, LTV grows. With a unified customer profile in Yespo, we can build segments and send information to customers that is not annoying but rather relevant and interesting to them. The omnichannel approach helps reach a larger audience by communicating with the customer through the channel they prefer. Yespo CDP is convenient because we can collect and use data in one system to set up customer communication. Based on consumer behavior on the website, we engage in communication aimed at mutually beneficial relationships. For the customer, it's about getting the necessary products with the best features, prices, or other advantageous terms for purchase. For us, it's about acquiring a loyal customer who regularly buys on the website or in the store, leading to increased revenue.

In our work with clients, the goal is always the same – increasing revenue and conversion rate, and with CDP, this can be done quite easily and quickly. Thanks to Yespo CDP, we have more touchpoints with subscribers and better understand their needs, which in turn increases conversion rates. Using the customer data platform helps create personalized offers, segment, and communicate with subscribers across different channels using omnichannel workflows. In projects where we utilized deep segmentation, we experienced increased conversion to transaction, revenue, and an increase in CToR. Typically, this segmentation is based on orders (number of purchases, their frequency, types of products viewed / left in the cart / ordered). We most often use product recommendations on the website and in emails. To create offers, we use data about the user's previous experience on the client's website. Recommendations have increased channel revenue to the level previously achieved by mass and trigger campaigns together. We constantly test different approaches because user behavior changes depending on the season, site promotions, and so on.

For us, it's crucial that Yespo allows setting up omnichannel within one trigger workflow. This way, we don't overwhelm the user with the same messages in different channels and save company costs by communicating with customers in cheaper channels. Thanks to the omnichannel approach, we've managed to reduce the cost of order (dialogue) from retention channels and the number of messages sent to the user (while reducing irritation). As a result of this strategy, for example, the abandoned view trigger brought in 125,500 UAH in profit for July 2023.

We are always open to innovation, especially when it comes to artificial intelligence. AI is trending now, and we keep up with the latest developments. Plus, with the Yespo platform, everything is easy to set up, so why not? :) We love how simple it is to configure predictive segments and how effective they are. After five months of testing campaigns based on predictive segments, we saw a significant increase in key marketing metrics, including: 26% increase in CTR 300% growth in conversion rate 310% increase in overall campaign ROMI

Customers require personalized communication, so a customer data platform becomes a necessary tool for effective interaction. In Yespo CDP, there's a plethora of data about contacts: personal information, purchases, and loyalty program data. This provides limitless possibilities for automated personalized communication and significantly saves the marketer's time on setups. Thanks to CDP's ability to store everything in one place, we've set up many trigger communications – standard (abandoned carts, abandoned views) and unique ones created specifically for our client's audience. In particular, we've worked on the user journey to the first purchase, which has increased the number of those making a purchase within the first month after subscription/registration. We often use segmentation by gender and purchases (quantity and frequency). During sales periods, we use segmentation based on viewing specific categories of products to avoid spamming. In terms of email activity and purchases, such campaigns have better conversion rates than ones for the entire base. All clients are different, and each one requires a tailored approach. Some fundamentally don't read emails after receiving a subscription promo code, while others read most emails, and spamming such clients in other channels is unnecessary. So, we're looking for better ways of interaction, which naturally affects brand perception. We also see the effect in terms of revenue. There are results even in the web push channel, which many consider controversial. On some projects, trigger pushes account for about 5% of transaction volume from trigger messages.

Last year, we finally decided to integrate email marketing, and now I can confidently say that we shouldn’t have waited so long. After extensive research and analysis of various services, I chose Yespo, and I’m completely satisfied with both the service quality and the support team. Currently, we are scaling up our email campaigns. Customer loyalty and engagement have increased by 30%.

We regard the CDP as a strategic partner. In addition to using the service, we daily conduct a dialogue with a personal manager and solve business problems. We jointly come up with solutions that improve the customer experience. If we talk about the features that we use: Web tracking on the site helps us with database segmentation and simplifies the process of finding the target audience for mailing lists. The recommendation blocks on the site are fully managed by the platform's artificial intelligence. This helps customers find the right products on the site faster, and we can focus on more important tasks. We use triggers both standard and with product recommendation blocks. This latter helps us not to guess what the client needs now, but to recommend them a specific product that will satisfy their needs.

We value the customer-centric approach and Yespo's willingness to create solutions for specific business needs. Standard logic doesn't always work for the pharmaceutical sector – especially in recommendation systems. With Yespo, we received an individual approach and a significant amount of customization. They became partners for us who don't just offer ready-made products, but create technologically strong and scalable solutions. This is exactly the flexibility that enables growth.

We use the platform for both trigger messages, together with CRM, aimed at recurrency and cross-selling and mass mailing of promo offers for our subscribe.

We have chosen the platform because of its combination of flexibility, scalability and client-oriented approach.

We’re very happy with our partnership with the CDP. We use the service to send push notifications to our customers’ mobile apps. The team is very responsive and keen in helping us meet all our business objectives.

It was very simple to implement! The manual by the platform was simple and straightforward. The implementation took about 7-10 minutes.

HeyLocate highly values Yespo as an omnichannel CDP, utilizing its multilingual messaging and exit popups for contacts engagement. The targeting features, enabling language and country segmentation for web push campaigns, played a pivotal role in HeyLocate's choice of the CDP solution.

We are pleased with the transfer of email marketing to the platform. Thanks to this, we got more subtle tools for working with our subscriber base. This positively affected both the improvement of key metrics (Open Rate, Click-Through Rate, Unsubscribe Rate, etc.) and the growth of the base.

Overall, I am satisfied with the results of our cooperation with Yespo. At the same time, I see opportunities that we will take advantage of this year. I plan to review all triggers, modernize them if necessary, and add new ones. The main focus areas are developing upsell and cross-sell strategies to increase the average order value, as well as integrating a Telegram bot with the CDP eSputnik for even more effective customer communication.