First steps
User Data
- Responsive Email Editor Review
- Designing your email
- Creating Synchronized Modules
- Setting Up Responsive Email Design
- Setting Up Smart Containers
- Creating a Gmail Promotions Annotation
- Adding The Rollover Effect
- Adding Anchor Links
- Module Library
- Adding a Table to an Email
- Adding Custom Fonts
- Creating CTA Button
- Working with Images
- Creating Timer
- Using AI in the Email Editor
- Messenger Protocol Support in Email Clients and Platforms
Omnichannel
- Setting Up Widgets for Your Site
- Widgets Gamification
- Widget Calling
- Setting Up Locations for the Widget Calling Rules
- Storing data from widgets to contact fields
- Using Annoyance Safeguard
- Actions After Subscription
- Replacing Double Opt-In System Workflow
- Creating Pop-ups via Google Tag Manager or WordPress
- Sending Yespo Widget Events to Google Analytics
- Using A/B Tests for Widgets
- Collecting Contact Information Using Request Forms
Automation
- Building and Editing Workflows
- Configuring Workflow Start/Stop Conditions
- Start Block
- Popular Blocks
- Message Blocks
- Using One from Many Message Block
- Contact Blocks
- Conditions Blocks
- Other Blocks
- Message to Segment Blocks
- Time Blocks
- Advanced Workflow Block Parameters
- Setting Up Allowed Send Time
- Using Workflow Launch History
- Webhook Workflows
- Workflow Troubleshooting
- Double Opt-In
- Welcome Сampaign
- Welcome Series Segmented by Category
- Launching a Workflow After a Contact Import
- Regular Workflow for a Segment
- Birthday Campaign
- Linking Workflow to the Button
- Using Variables from Order in Workflow
- Collecting Order Feedback
- Customer Reactivation
- Sending Extra Campaigns
- Sending Reminders at the Time Specified by the User
- Sending Campaign to Those Who Did Not Open the Previous One
- Using A/B Tests In Workflows
Personalization
Analytics
- Email Campaign Report
- Web Push Campaign Report
- Viber Campaign Report
- Mobile Push Campaign Report
- App Inbox Campaign Report
- Telegram Campaign Report
- In-App Report
- Widget Report
- Triggered Campaign Report
- AMP Campaign Report
- SMS Campaign Report
- Multilingual Campaign Report
- Setting up UTM Tags
- Revenue from Campaigns
- Tracking Campaign Performance in Google Analytics 4
- Message Analytics
Multilanguage Campaigns
Events and Behaviour Tracking
Recommendations
API
Security and Compliance
Webhook Workflows
Webhook workflows allow working with parameters from events and from the contact’s profile in Yespo.
This request uploads and sends the contact’s data from Yespo to other systems and contrariwise collects data into Yespo from external systems. Using this as a part of a workflow, you can:
- Address your own resource, which will process the request and return data for personalization (for example, a personal promo code or a token for authorization) in the message.
- Send data from an event or from the contact’s card (for example, order id, additional field “contact’s id in messenger” or “Birthday”) to an external resource.
Note
Only the contact’s data (fields + additional fields) and the parameters from an event that triggered a workflow with a webhook can be sent through a webhook. In most cases, data transfer in webhooks is configured in JSON format, but XML and text formats are also available.
Creating a Webhook in a Workflow
- Go to Automation → Workflows and click the New workflow button.
- Open the Other tab on the left panel, and select Webhook.
- Click the Create webhook button on the Settings panel on the right side.
- The Create webhook window opens. Select the GET or POST request type from the drop-down menu.
Working with GET Request
Use this request type when you want to request data on an external resource using the link to use the data in a workflow and insert it inside the workflow. The data is transmitted to an URL as “name-value” pairs.
In order to configure the webhook:
- Enter the webhook name using any symbols (required field) and description (optional field).
- Enter the resource’s URL through secured HTTPS protocol (if you enter HTTP the system does not save the link). Type in variables you want to return after the interrogation symbol. In this example, we transmit the email parameter’s value from an event triggering the workflow and address the EMAIL field related to the contact’s card on the resource to which we sent the GET request.
- If your resource reads parameters from headers, enable Pass parameters in headers slide button and enter corresponding variables and values you want to address.
- Enable Authentication slide button and select authentication connector. If you need to configure a new one, click the New connector button to open the Create connector window.
- In Create connector window enter the following details:
- Connector name.
- Authentication type from the drop-down list: Basic, Bearer token, API key.
- Enter login and password/token/key.
Click the Done button to apply the new connector in the webhook automatically.
GET-request Testing
- Click the Send test button.
- Select a contact from the list or find it through the search and click Next.
To find contacts in a segment, select Preview contacts from the selected segment.
- Click Send request.
- In the testing window, you get the response:
Click the Back arrow in the top left corner of the dialog window, and click the Done button.
Now the new webhook is available for selection in your workflow.
Now you can show the received data in a message using the expression in Velocity language. Go to Messages → Messages → New Email or choose your template.
Insert the expression with the value of the received variable to output dynamic data into any text area.
Example: $!mathTool.toInteger($data.contacts_get_by_email.get(0).id),
where contacts_get_by_email is the name of your webhook (here it plays the role of a data source),
get(0).id is a call to a variable in the source pointing to the required parameter. In this case that is contact id.
When testing, the contact ID is inserted into the message that has been found by the email from an event using the webhook.
Working with POST Requests
Let’s see the example of when it is necessary to send the data about the contact’s city to get a promo code for him/her from an external source.
Follow the steps below to configure a webhook with the POST request:
- In the webhook block settings, click the Create webhook button.
- In the Webhook configuration window, enter the webhook name and select the POST request type. Enter the URL of a resource using the secure HTTPS protocol. In this link, you can use variables calling event parameters or contact fields. In the example, we call TOWN – the standard contact field in Yespo.
- If your application reads parameters from headers, enable the Pass parameters in headers slide button. Enter corresponding variables and their values
- Enable the Authentication slide button to configure authentication parameters. Select from existing connectors or create a new one.
If you need to configure a new one, click the New connector button to open the Create connector window.
In Create connector window:
- Enter the Connector name.
- Select Authentication type from the dropdown list: Basic, Bearer token, API key.
- Enter login and password/token/key.
Click the Done button.
In the body of the POST request, you can send a random amount of data. For that, enable the corresponding slide button, select the format of the data to be inserted and insert it below. Available formats: JSON, XML, text.
To access event parameters, use Apache Velocity, for example: "param": "$data.get('param')"
POST-request Testing
- Click the Send test button.
- The system suggests where to take the data for testing – from the contact’s card or from an event. If the webhook URL is configured to address a parameter from an event, then during testing the system suggests choosing an event from the list of those received by the system at any time, or to enter the event’s body manually.
Since in our example we indicate addressing to the contact field, then it is necessary to select a contact from the base in the Yespo account.
You can choose another contact (1) or view the selected one (2).
Upon pressing the Next and Send request buttons you receive the response with Headers and Body:
To show the promo code in the message, enter the following expression into the text area:
$data.get('WH5').get('promocode'), where
- WH5 is the source name (webhook name).
- promocode is the name of the variable containing the promo code value.
The result of a promo code inserted in the email:
Advanced Parameters
The block contains advanced parameters, and the cases for filling them out are detailed in a separate article.
Webhook Management
Press Manage Webhook in the webhook block settings. The window containing the list of webhooks opens. There you can:
- create a new webhook
- edit existing webhooks
- test webhooks
- delete webhooks
- view the list of deleted webhooks
In the start history of the workflow with a webhook, you will see the details of the request: