First steps
User Data
- Responsive Email Editor Review
- Designing your email
- Creating Synchronized Modules
- Setting Up Responsive Email Design
- Setting Up Smart Containers
- Creating a Gmail Promotions Annotation
- Adding The Rollover Effect
- Adding Anchor Links
- Module Library
- Adding a Table to an Email
- Adding Custom Fonts
- Creating CTA Button
- Working with Images
- Creating Timer
- Using AI in the Email Editor
- Messenger Protocol Support in Email Clients and Platforms
Omnichannel
- Setting Up Widgets for Your Site
- Widget Calling
- Setting Up Locations for the Widget Calling Rules
- Storing data from widgets to contact fields
- Using Annoyance Safeguard
- Actions After Form Submission
- Replacing Double Opt-In System Workflow
- Creating Pop-ups via Google Tag Manager or WordPress
- Sending Yespo Widget Events to Google Analytics
- Using A/B Tests for Widgets
- Collecting Contact Information Using Request Forms
Automation
- Building and Editing Workflows
- Configuring Workflow Start/Stop Conditions
- Start Block
- Popular Blocks
- Message Blocks
- Using One from Many Message Block
- Contact Blocks
- Conditions Blocks
- Other Blocks
- Message to Segment Blocks
- Time Blocks
- Advanced Workflow Block Parameters
- Setting Up Allowed Send Time
- Using Workflow Launch History
- Webhook Workflows
- Workflow Troubleshooting
- Double Opt-In
- Welcome Сampaign
- Welcome Series Segmented by Category
- Launching a Workflow After a Contact Import
- Regular Workflow for a Segment
- Birthday Campaign
- Linking Workflow to the Button
- Using Variables from Order in Workflow
- Collecting Order Feedback
- Customer Reactivation
- Sending Extra Campaigns
- Sending Reminders at the Time Specified by the User
- Sending Campaign to Those Who Did Not Open the Previous One
- Using A/B Tests In Workflows
Personalization
Analytics
- Email Campaign Report
- Web Push Campaign Report
- Viber Campaign Report
- Mobile Push Campaign Report
- App Inbox Campaign Report
- Telegram Campaign Report
- In-App Report
- Widget Report
- Triggered Campaign Report
- AMP Campaign Report
- SMS Campaign Report
- Multilingual Campaign Report
- Setting up UTM Tags
- Revenue from Campaigns
- Tracking Campaign Performance in Google Analytics 4
- Message Analytics
Multilanguage Campaigns
Events and Behaviour Tracking
Recommendations
API
Security and Compliance
Ideas & Designs for In-App Messaging
In-App messages enhance user engagement by triggering timely, relevant content directly within the app. They improve user experience by providing personalized offers, updates, and support without disrupting the app flow.
Let’s look at some cases using In-Apps and creating messages in Yespo.
Limited Offers and Essential Updates
In-app messages deliver limited offers, updates, and alerts directly to users, ensuring timely and relevant communication. This boosts engagement and keeps users informed without disrupting their app experience.
Tips
- Timing is Key: Send messages at optimal times when users are most likely to engage. Our key takeaways on managing In-App campaigns will help you grab users' attention in the best aha moment.
- Clear Call to Action: Ensure every message has a clear and compelling call to action.
- Test and Iterate: Continuously test different messages and formats to see what works best.
Key Features Announcement
Clear, visually appealing, and informative messages improve user understanding and satisfaction with crucial features. They can explore new features without leaving the app, providing a seamless experience.
Tips
- Highlight Benefits: Focus on how the new feature will improve the user experience or solve a problem.
- Use Visuals: Include images or GIFs to make the announcement more engaging and easily understood.
- Provide Guidance: Offer a quick tutorial or link to a help guide so users know how to use the new feature.
- Target Your Audience: Segment users and tailor feature announcements to relevant audiences, making the messages more impactful.
NPS
In-app NPS surveys are highly effective in capturing user feedback due to their convenience and visibility. NPS identifies promoters, passives, and detractors, enabling targeted improvements and personalized follow-ups.
Tips
- Segment Responses: Use different thank-you links for each response and segment users according to their choice. Analyze responses based on user segments to identify specific areas for improvement or success.
- Optimal Timing: To capture relevant feedback, trigger NPS surveys at appropriate moments, such as after a significant interaction or milestone.
- Follow-Up Questions: Include an optional follow-up question to gather more detailed feedback on why the user gave their score.
Designing In-App
In the second part of this article, you’ll see how easy it is to create engaging In-App messages in Yespo's drag-and-drop editor.
Let’s create the In-App with the announcement about a new social network for communication.
Creating the message
1. Double-click the default image and download your file instead of it.
2. Configure the GIF settings:
- Size — by container width and content height.
- Image — fill.
- Spacing inside component — all together, 10.
3. Add the Text block above the GIF:
- Size — fixed width (247), by content height.
- Text style — Title.
- Font family — Montserrat.
- Font weight — Bold 700.
- Font size — 16.
- Text color — #000000.
- Text align — center.
- Line spacing — normal.
4. Add the Text block under the GIF:
- Size — by content width and container height.
- Text style — Field text.
- Font family — Text font.
- Font weight — Regular 400.
- Font size — 16.
- Text color — #000000.
- Text align — left.
- Line spacing — normal.
- Spacing inside component — all together, 5.
- Spacing around component — individually, 10 (left and right), 3 (top), 0 (bottom).
5. Configure button settings:
- Select action on click
- Size — by content width and container height.
- Text style — Button text.
- Font family — Montserrat.
- Font weight — Bold 700.
- Font size — 15.
- Text color — #000000.
- Text align — center.
- Line spacing — normal.
- Background color — #79DB1D.
- Round corners — all together, 15.
- Hover effects — on.
- Background color — #F1DF1C.
- Spacing inside component — in pairs, 25 (left and right), 10 (top and bottom).
- Spacing around component — individually, 10 (bottom), 0 (left, right and top).
6. Configure the Close icon settings:
- Select icon type.
- Color — #000000
- Size — 25.
- Position — (-)45 (X), (-)50 (Y).
Note
When designing a message, pay attention to the top block with indicators — it depends on the devices, so it’s better not to place important design components there.
7. Click In-App background to configure common message settings:
- Select action on click.
- Distance between elements — 30.
- Background color — #FFFFFF.
- Spacing inside component — individually, 27 (left and right), 52 (top), 10 (bottom).
Note
Use the Container component for complex structures — when turned over, the container's structure will remain unchanged.
As you can see, despite its simplicity, the In-App editor allows you to create attractive messages that will help improve your app users' engagement and retention.
For more information about the editor, please see the manual by the link.
Need more ideas on In-App campaigns? Check 7 In-App Campaign Best Practices.