Substituting Email Blocks According to Contact Profile Data

The Velocity code allows you to create an email with content depending on the data in the contact's profile, e.g., gender. Men will see a selection of products for men, women — for women, and those contacts whose gender is not specified — a common product selection.

Setting Up Dynamic Blocks

1. Place three structures with content for different segments in the template: women's clothing, men's clothing, and a common product selection.

2. Select the structure with women's products and open its code editor.

3. Declare a variable from the contact profile above the first tr tag. In our case, this is an additional contact field %PERSONAL.GENDER%.

4. Add a conditional statement to the code. Use the following format:

<!--#if($data.get('parameter name')=='value1')-->

In our case, the operator will be like this:

 <!--#if($data.get('PERSONAL.GENDER')=='F')-->

5. Select the structure with men's products. You will see the structure’s code in the editor.

6. Add a conditional statement to the code above the tr tag. Use the following format:

<!--##elseif($data.get('parameter name')=='value2')-->

In our case, the operator will be like this:

 <!--#elseif($data.get('PERSONAL.GENDER')=='M')-->

7. Select the structure with the common products.

8. Add a conditional statement to the code above the tr tag. Use the following format:

<!--#else-->

9. Add a <!--#end--> statement after the /tr tag that closes the structure.

You can make a more complex check in case the fields have different cases: "M" or "m", "F" and "f":

#if($data.get('PERSONAL.GENDER')=='m') and $data.get('PERSONAL.GENDER')=='M')

You can also use such option:

#if($data.get('PERSONAL.GENDER').equalsIgnoreCase('m'))

Similar articles: 

• Welcome Series Segmented by Category
• Splitting the Workflow Depending on the Event Parameters