First steps
User Data
- Responsive Email Editor Review
- Designing your email
- Creating Synchronized Modules
- Setting Up Responsive Email Design
- Setting Up Smart Containers
- Creating a Gmail Promotions Annotation
- Adding The Rollover Effect
- Adding Anchor Links
- Module Library
- Adding a Table to an Email
- Adding Custom Fonts
- Creating CTA Button
- Working with Images
- Creating Timer
- Using AI in the Email Editor
- Messenger Protocol Support in Email Clients and Platforms
Omnichannel
- Setting Up Widgets for Your Site
- Widgets Gamification
- Widget Calling
- Setting Up Locations for the Widget Calling Rules
- Storing data from widgets to contact fields
- Using Annoyance Safeguard
- Actions After Form Submission
- Replacing Double Opt-In System Workflow
- Creating Pop-ups via Google Tag Manager or WordPress
- Sending Yespo Widget Events to Google Analytics
- Using A/B Tests for Widgets
- Collecting Contact Information Using Request Forms
Automation
- Building and Editing Workflows
- Configuring Workflow Start/Stop Conditions
- Start Block
- Popular Blocks
- Message Blocks
- Using One from Many Message Block
- Contact Blocks
- Conditions Blocks
- Other Blocks
- Message to Segment Blocks
- Time Blocks
- Advanced Workflow Block Parameters
- Setting Up Allowed Send Time
- Using Workflow Launch History
- Webhook Workflows
- Workflow Troubleshooting
- Double Opt-In
- Welcome Сampaign
- Welcome Series Segmented by Category
- Launching a Workflow After a Contact Import
- Regular Workflow for a Segment
- Birthday Campaign
- Linking Workflow to the Button
- Using Variables from Order in Workflow
- Collecting Order Feedback
- Customer Reactivation
- Sending Extra Campaigns
- Sending Reminders at the Time Specified by the User
- Sending Campaign to Those Who Did Not Open the Previous One
- Using A/B Tests In Workflows
Personalization
Analytics
- Email Campaign Report
- Web Push Campaign Report
- Viber Campaign Report
- Mobile Push Campaign Report
- App Inbox Campaign Report
- Telegram Campaign Report
- In-App Report
- Widget Report
- Triggered Campaign Report
- AMP Campaign Report
- SMS Campaign Report
- Multilingual Campaign Report
- Setting up UTM Tags
- Revenue from Campaigns
- Tracking Campaign Performance in Google Analytics 4
- Message Analytics
Multilanguage Campaigns
Events and Behaviour Tracking
Recommendations
API
Security and Compliance
GDPR Overview
GDPR
General Data Protection Regulation (GDPR) is a complex of rules for using and protecting EU and UK residents’ personal data.
According to GDPR, two parties are responsible for compliance with the law: Controller and Processor.
- Data controller determines the goals and means of personal data processing (your organization as a customer).
- Data processor’s function is to process personal data on Controller's behalf or provide tools for this purpose (area of responsibility).
As the data processor, we provide you with the full range of technical and organizational measures to protect the data subject's rights according to GDPR.
Note
GDPR became the basis of some other personal data regulations, such as California Consumer Privacy Act (CCPA) or Brazilian General Data Protection Law (LGPD). However, due to the common basis of these laws, our data protection measures allow you to meet all their requirements.
See below how to solve main regulation tasks and remain compliant with data protection laws.
Right to awareness
Provide users with information in a transparent, accessible way about the data you collect and how you plan to use it. Make this information available every time you plan to gather new information — from downloading your app to subscribing to new communication channels. A user should be aware of how exactly you are planning to process the data.
Data processing permission
Permission to use personal data must be free, specific, informed, and unambiguous. It must be active — do not use default permission checkmarks.
We help you to receive communication permission for every channel:
- Email — as DOI email subscription completely meets the GDPR requirements, we provide you with ready-made DOI templates, workflows, and web forms: everything you need to grow your contact list effectively.
- Mobile push, In-app, App inbox — we recognize iOS and Android users and send them notifications according to App Store and Google Play rules respectively.
- Web push — we provide you single and double opt (DOI) in mechanics to collect user web tokens.
Right to be forgotten
Users have the right to be forgotten, so you must exclude them from all marketing campaigns and delete all their data upon request.
To do that, use the Delete contact API method. It completely deletes the user profile and all their data, including the tracked activity.
Data access and portability
Users have the right to demand a copy of all their personal data you store. You must provide it within 30 days.
To get data on tracked user’s activity, use the Get token activity API method.
Right to edit personal data
Users have the right to request that you make changes to their personal data if they consider it inaccurate or incomplete.
Use the Update contact API method to make changes to a user profile in our platform.
Additional support
We will kindly help you develop all the processes you need. If you have some questions, suggestions, or wishes, feel free to contact our support service.
If you have questions regarding the legal side, we advise you to contact your lawyer.
