First steps
Events and Behaviour Tracking
User Data
- Email Builder Review
- Designing your email
- Creating a Synchronized Module
- Setting Responsivity
- Building Smart Containers
- Creating a Gmail Promotions Annotation
- Adding a Rollover Effect
- Adding a Background to an Email
- Adding Anchor Links
- Adding a Video to an Email
- Adding a Table to an Email
- Adding a Custom Font
- Adding Social Media Buttons
- Editing HTML and CSS
- Working with “Images” block
Omnichannel
Automation
Personalization
Analytics
Multilanguage Campaigns
Recommendations
API
Security and Compliance
Integration
Segmentation
Well-designed segments are the key to the marketing campaign's success. Sending messages to a small target audience provides more value than a bulk campaign to the entire contact list.
Getting Started
You can use two segment types to pick target audiences in the Yespo system — List or Dynamic.
To create a segment, go to Contacts → Segments → Add Segment → List/Dynamic.
Lists
Static segments are updated manually, through workflows or by transferring data via API.
Most often, lists are created when importing contacts, exporting them from reports or dynamic segments. You can remove contacts from a group manually, through workflows or using the API.
Use lists when working with a small group of specific users, such as seminar attendees.
Dynamic segments
These groups are updated regularly based on the parameters you set. As soon as users match the specified conditions, they’re automatically added to the segment. If users cease to meet the parameters, they automatically leave the segment.
Example conditions for dynamic segment: made 3 purchases in the last 30 days, celebrates birthday today, did not open emails for 2 weeks.
