First steps
User Data
- Email Builder Review
- Designing your email
- Creating a Synchronized Module
- Setting Responsivity
- Building Smart Containers
- Creating a Gmail Promotions Annotation
- Adding a Rollover Effect
- Adding a Background to an Email
- Adding Anchor Links
- Adding a Video to an Email
- Adding a Table to an Email
- Adding a Custom Font
- Adding Social Media Buttons
- Editing HTML and CSS
- Working with “Images” block
Omnichannel
- SDK for Mobile Apps
- Managing mobile SDK access keys
- Connecting Mobile App
- Creating a Google Project for Mobile Push Notifications
- Creating Mobile Push Messages
- Setting Up Delivery and Clicks Analytics
- Deep Links and Universal Links
- Scheduled Mobile Push Message
- Sending Test Messages from the Event Debug View
- Setting Up Widgets for Your Site
- Widget Calling
- Storing data from widgets to contact fields
- Using Annoyance Safeguard
- Actions After Form Submission
- Yespo Extension for Google Chrome
- Creating Pop-ups via Google Tag Manager or WordPress
- Sending Yespo Widget Events to Google Analytics
- Replacing Double Opt-In System Workflow
- Setting Up Locations for the Widget Calling Rules
Automation
Personalization
Analytics
- Email Campaign Report
- Web Push Campaign Report
- Viber Campaign Report
- Mobile Push Campaign Report
- App Inbox Campaign Report
- Widget Report
- Triggered Campaign Report
- AMP Campaign Report
- SMS Campaign Report
- Multilingual Campaign Report
- Setting up UTM Tags
- Revenue from Campaigns
- Tracking Campaign Performance in Google Analytics
Multilanguage Campaigns
Events and Behaviour Tracking
Recommendations
API
Security and Compliance
Integration
Segmentation
Well-designed segments are the key to the marketing campaign's success. Sending messages to a small target audience provides more value than a bulk campaign to the entire contact list.
Getting Started
You can use two segment types to pick target audiences in the Yespo system — List or Dynamic.
To create a segment, go to Contacts → Segments → Add Segment → List/Dynamic.
Lists
Static segments are updated manually, through workflows or by transferring data via API.
Most often, lists are created when importing contacts, exporting them from reports or dynamic segments. You can remove contacts from a group manually, through workflows or using the API.
Use lists when working with a small group of specific users, such as seminar attendees.
Dynamic segments
These groups are updated regularly based on the parameters you set. As soon as users match the specified conditions, they’re automatically added to the segment. If users cease to meet the parameters, they automatically leave the segment.
Example conditions for dynamic segment: made 3 purchases in the last 30 days, celebrates birthday today, did not open emails for 2 weeks.
