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Web Push Notifications for Your Website

Boost customer engagement and sales using real-time web push notifications with rich capabilities for mass messaging and personalized communications.

Easy to create
Easy to Create
A web push notification is a popup browser message with text, images and a link to your webpage. You can create a web push notification in just a few clicks.
Timely and relevant
Timely and Relevant
Set up a lifespan for your web push notification. If a user goes online after your offer is over, they won’t see any outdated notifications.
High deliverability
High Deliverability
Make sure everyone sees your offer! Web push notifications appear on top of other browser windows, even when the browser is closed.

Supported by All Browsers

Safari push notifications are paid

Web push notifications for Safari are only available in paid pricing plans due to the specifics of working with the browser.

Web Push Notifications — a Powerful Tool in Your Marketing Automation Stack

After a user opts in to receive browser notifications from your website, the messages you send will appear in their browsers on desktop and mobile devices. Re-engage users and bring customers back to your website at the right time through relevant, valuable content. Complement your web channel campaigns and marketing workflows with push notifications. Expand your brand’s reach, engage with customers and prospects in a timely manner and grow revenue.

What Are the Benefits of Push Notifications?

Web push notifications are a cost-effective communication channel you can use to skyrocket your sales

Personalization

Personalize your triggered push notifications with dynamic content blocks. Call customers by name, add selected products, and include a promo code. Drive revenue using personalized product recommendations. Yespo offers 180 ready-made recommendation algorithms for ecommerce that help to increase conversion rate and the average check.

Deep Segmentation

Segment your audience into specific groups and engage them differently depending on user data. Consider different conditions: product preferences, gender, age, geo-location, customer activity, events and other meaningful parameters. Increase your sales by up to 37% with targeted web push notifications.

Quick Start

It only takes about 15 minutes to set up, create and launch your first web push notification in the system.

Send Web Push Notifications for Free

Basic web push notifications (without segmentation and targeting functionality) are free. It’s available for clients who use the customer data platform to send pushes to less than 25 000 subscribers.

Best Practices for Triggered Push Notifications

Web push notifications have proven their effectiveness in thousands of business projects!

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Your web push notifications will be displayed in all browsers on desktop and mobile devices.

Choose a push notification pricing plan that best suits your business!

Send free bulk push notifications to all your subscribers, or segmented web push notifications for targeted campaigns.

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Bulk Web Push Notifications
Free
with "Promo" plan
Unlimited notifications!
Up to 25,000 contacts
Test new channel Web-Push notifications effectiveness for free with "Promo" plan
To start using the Promo Package:
-opt for a branded subscription form;
-add our logo and links to the Partners section;
-link our website as a personal data processor in your Privacy Policy.

CDP Features:

  • Omnichannel workflows triggered by API events
  • Unlimited segment conditions, including purchases
  • Customer data unification
  • Campaign engagement tracking
Google Chrome, Yandex Browser, Opera, Firefox, Microsoft Edge.
Manage subscription in one click.
Your personal Firebase cabinet enables to withdraw your tokens, change a push notification service provider, and use your own domain name in web push notifications.
Fully customizable content.
You’ll be able to customize your web push notifications’ image, title, logo, URL, and 2 buttons.
Customizable push notification lifespan.
Customizable opt-in popup location.
Custom timer for repeat opt-in popups.
All the available contact data (email address, phone number, device token) connected in a single profile for every user.
Available to use in workflows.
Web push notifications in workflows: abandoned browses, abandoned carts, birthday greeting workflow, etc.
Personalized web messages with dynamic content.
Advanced segmentation and personalization based on users' geolocation, browser type and version, browser language, OS and subscription page URL.
Precise targeting based on the email contact's data, including gender, birth date, and purchase history.
Available for contacts that have both email address and web push subscription token matched to a contact.
No our logo on the subscription form and website.

CDP Features:

  • Omnichannel workflows triggered by API events
  • Unlimited segment conditions, including purchases
  • Customer data unification
  • Campaign engagement tracking
Google Chrome, Yandex Browser, Opera, Firefox, Microsoft Edge + Safari.
Manage subscription in one click.
Your personal Firebase cabinet enables to withdraw your tokens, change a push notification service provider, and use your own domain name in web push notifications.
Fully customizable content.
You’ll be able to customize your web push notifications’ image, title, logo, URL, and 2 buttons.
Customizable push notification lifespan.
Customizable opt-in popup location.
Custom timer for repeat opt-in popups.
All the available contact data (email address, phone number, device token) connected in a single profile for every user.
Available to use in workflows.
Web push notifications in workflows: abandoned browses, abandoned carts, birthday greeting workflow, etc.
Personalized web messages with dynamic content.
Advanced segmentation and personalization based on users' geolocation, browser type and version, browser language, OS and subscription page URL.
Precise targeting based on the email contact's data, including gender, birth date, and purchase history.
Available for contacts that have both email address and web push subscription token matched to a contact.
No our logo on the subscription form and website.
Payment Methods:
Bank Transfer
Testimonials

Every day 3,500 customers get more online sales with Yespo automated industry-specific campaigns

NPS based on 2361 customer votes
8.5 out of 10

How to Set Up Web Push Notifications

Create an account, configure website push notifications in three simple steps, customize them to target different audiences and grow revenue!

In your account’s settings, select “Push Settings”
Click “Connect Website” and configure the basic settings for your future web push notifications
Get a script and add it to your website
First step
Second step
Third step

Boost sales using web push notifications

Get to know your customers better

Customize Your Web Push Notifications

You can preview and customize your web push notification for different devices and browsers. For example, add multiple buttons or show a large image to Google Chrome users. Run A/B tests and explore visitor activity to understand what your audience likes the most.

Send Targeted Web Push Notifications

Personalize the content of your web push notifications based on the user behavior data. Offer customers items matching their interests. For example, the purchase history helps you to compile cross-sale and upsale deals. Use our script for web tracking on site and Yespo’s SDK for apps to collect behavioral events etc.

Analyze the performance of your push notification campaigns

Monitor deliverability rates, impressions and clicks right in your account

FAQ

A web push notification is a small prompt-type message that appears in the browser window regardless of whether you’re currently browsing a website that sent it. The channel helps to maintain customer retention. It serves to deliver commercial offers, news, urgent operational updates, reminders, etc. Pushes work well as a part of the omnichannel marketing strategies.

To send web pushes, you first need to create a Google Project to start collecting tokens. For web pushes, tokens serve a similar role as an email address or a phone number for email and SMS correspondingly. Since Web Push is a permission-based channel, you need to set the type of a permission prompt (Single Opt-In or Double Opt-In). After it, you can create a web push message and fill it with the necessary content (title, text, CTA, big image for Chrome).

To send web push notifications, you need to collect tokens on your website. They would be used as a customer’s contact for web pushes, similarly to an email address for emails. To start collection, create a Google Project, then paste the server key and the sender ID in the system, and install the generated code on your website pages.

Cost depends on the tools and services you are using for Web Push marketing. Each push notification service has different tariffs. In the system, the basic pricing plan Promo includes unlimited web push notifications to up to 25,000 contacts.

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