First steps
User Data
- Responsive Email Editor Review
- Designing your email
- Creating Synchronized Modules
- Setting Up Responsive Email Design
- Setting Up Smart Containers
- Creating a Gmail Promotions Annotation
- Adding The Rollover Effect
- Adding Anchor Links
- Module Library
- Adding a Table to an Email
- Adding Custom Fonts
- Creating CTA Button
- Working with Images
- Creating Timer
- Using AI in the Email Editor
Omnichannel
- Setting Up Widgets for Your Site
- Widget Calling
- Setting Up Locations for the Widget Calling Rules
- Storing data from widgets to contact fields
- Using Annoyance Safeguard
- Actions After Form Submission
- Replacing Double Opt-In System Workflow
- Using Yespo Extension for Google Chrome
- Creating Pop-ups via Google Tag Manager or WordPress
- Sending Yespo Widget Events to Google Analytics
- Using A/B Tests for Widgets
Automation
- Building and Editing Workflows
- Configuring Workflow Start/Stop Conditions
- Start Block
- Popular Blocks
- Message Blocks
- Contact Blocks
- Conditions Blocks
- Other Blocks
- Message to Segment Blocks
- Time Blocks
- Setting Up Allowed Send Time
- Using Workflow Launch History
- Webhook Workflows
- Workflow Troubleshooting
- Double Opt-In
- Welcome Сampaign
- Welcome Series Segmented by Category
- Launching a Workflow After a Contact Import
- Regular Workflow for a Segment
- Birthday Campaign
- Linking Workflow to the Button
- Using Variables from Order in Workflow
- Collecting Order Feedback
- Customer Reactivation
- Sending Extra Campaigns
- Sending Campaign to Those Who Did Not Open the Previous One
Personalization
Analytics
- Email Campaign Report
- Web Push Campaign Report
- Viber Campaign Report
- Mobile Push Campaign Report
- App Inbox Campaign Report
- In-App Report
- Widget Report
- Triggered Campaign Report
- AMP Campaign Report
- SMS Campaign Report
- Multilingual Campaign Report
- Setting up UTM Tags
- Revenue from Campaigns
- Tracking Campaign Performance in Google Analytics 4
- Message Analytics
Multilanguage Campaigns
Events and Behaviour Tracking
Recommendations
API
Security and Compliance
Integration
Widget Report
Information about widgets is available in two sections:
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Reports (Campaigns → Reports): viewed and clicked statistics, activity dynamics, revenue by identified users with Contact ID.
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Analytics (Site → Widgets): unique views, subscriptions, clicks, conversion, new contacts and activity dynamics by all widget interactions.
You can also check out general reports’ capabilities.
1. Reports
Conventionally, the report consists of 4 parts:
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General information.
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Performance indicators.
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Revenue.
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Detailed statistics.
1. General Information
The first part of the report contains the following data:
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The widget’s name.
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Public date.
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Widget ID. To copy an ID, click on the copy icon next to it. Click on the link icon to edit a widget.
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Widget preview.
2. Performance Indicators
Yespo automatically tracks the performance of widgets, including views and clicks. Statistics are presented in a table.
Green marks on the scale show the conditional indicators of a successful campaign, and red marks are negative indicators' conditional norm.
Clicking on any report item opens a window for viewing the contacts list.
Above the general statistics are the following tabs:
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Export. Allows you to export contacts from the report to a CSV file, to an existing or a new list. Export is available for all campaign metrics: viewed and clicked.
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More. Allows you to delete the report.
3. Revenue
If you set up integration with a CRM system that records order data, you can evaluate the revenue from widget.
More on the settings for displaying revenue >
4. Detailed Statistics
Using the Add details option, you can filter the data from the Activity dynamics, Revenue and Multilanguage tabs by segments or language versions of the widget.
Multilanguage (optional)
Multilanguage is an automation tool that enables sending messages in different languages within one campaign. It helps avoid long message lists and voluminous unsystematic reports for every message.
Reports on multilingual campaigns are described in a special article.
Learn more about multilingual campaign report >
2. Analytics
To see the widget interaction statistics, go to the Site → Widgets section, select the tab with the widget type and click on its name.
Analytics Parameters
The upper part of the report presents the generalized statistics of the widget for the selected period:
1. Unique views
2. Subscriptions (for subscription forms)
3. Clicks (for all widget types except subscription forms)
4. Conversion:
- The ratio of views to subscriptions — for subscription forms
- The ratio of views to clicks (for all widget types except subscription forms)
5. New contacts (for subscription forms)
Activity Dynamics
Below you can see site visitors’ activity dynamics in graphs to easily track the widget's effectiveness over a certain period.
Statistics are updated once per minute.
