Natalie Ustymenko

Head of Direct Marketing

April Updates

Yespo System Update for April 2024

In this article, we have collected the most important updates for April, including the new segmentation features, advanced analytics, etc.

You can view previous updates by following this link.

Workflows

Values from the contact's additional fields in the block Timer

Now, in the Timer block, you can receive the time for the Wait until parameter from the contact field. The time should be passed in the text field in the format: hh:mm or hh:mm:ss. For example, this option may be useful when the user selects a specific time for reminders about workouts, studying, or other regular activities.

If the contact card contains an empty field or a value in an incorrect format, the message won't be sent, and the corresponding error will be displayed in the workflow launch history.

Workflow

Message preview in the workflows

When clicking on the Message and Message to segment blocks, the message preview specified in the block settings opens on the right. You can copy the message ID or open a full-screen preview window by clicking the three dots.

Workflow

More about workflows >

Events

Event types analytics

You can view the following data for each event type on the Event types tab: 

  • Total events count
  • Launch workflow
  • Contact not found
  • Parameters errors

To view event type analytics, click on the three dots next to its name and select the reporting period.

Event types

Filtering events by metrics

We have added the following filters in the AutomationEvent types section:

  • Volume decline
  • Launched workflows decline
  • With errors

Event types

Event analytics section

This section presents a list of events with their statistical indicators. The filters on the left panel are the same as in the Event types section.

Event analytics

To track specific metrics, use the set of additional filters at the top.

Event analytics

Use the Display tab to set the number of event types displayed per page and hide certain metrics if you are not interested in them.

Event analytics

Clicking on an event opens charts displaying the number of events and errors.

Click on the three dots next to an event name to view its history and dependencies (related workflows and dynamic segments).

Event analytics

More about events >

In-App

Export of In-App activity

The In-App channel's contact activity report can be exported to BigQuery, PostgreSQL, and via Webhooks.

Data export

Revenue from In-App campaigns

Now, you can view revenue from In-App campaigns.

Revenue from campaigns

In-App slider

We have added the Slider element in the settings of In-App messages, allowing you to scroll through images.

In-App slider

More about In-App >

Segmentation

Value checking in the segment conditions

The “is set” operator is now available for building dynamic segments for the following types of additional fields: number, text field, text area, date, and date with time.

Segmentation

We have added the “is set” option in dynamic segments for all additional contact fields and certain other fields, where previously only the “is empty” operator was available.

Segmentation

We have added two new options for events in messages: Available and Empty, which allow you, for example, to select all contacts who have had at least one send or not.

Segmentation

Segmentation by purchasing capability

Use buyability segmentation to save money on campaigns while not missing out on the potential revenue they're expected to bring. Keeping only the most likely buyers in your target segment will reduce the number of messages sent, protect subscribers from spam, and maximize potential orders.

Segmentation

Widgets

Segment preview in the widget parameters

Now, you can check the settings of the target dynamic segment directly in the widget parameters by clicking on the preview icon.

Widget parameters

Reports

Receiver in the message preview

During message previews in single reports (all media channels), message recipients' email addresses / phone numbers / tokens are displayed.

Message preview

Account Management

Unsubscribe contacts

Marketer role users can unsubscribe contacts and edit their subscription categories.

All contacts


Want to learn more about the Yespo Omnichannel CDP and our business efficiency solutions? Send an email to info@yespo.io or book a demo. If you cannot find a certain functionality in your account, or if you have any questions about working in the system, please write to the support chat.

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Natalie Ustymenko

Head of Direct Marketing

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