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Data & Analytics

Data Modeling
Data & Analytics
27 April
Data Modeling in Digital Marketing: What is That and How It Works
Alex Danchenko
5251
13 min
0.00
Black Friday 2025 Report: +33% Revenue, Shifts in Consumer Behavior, and Channel Performance
Omnichannel
06 December
Black Friday 2025 Report: +33% Revenue, Shifts in Consumer Behavior, and Channel Performance. A collaborative report by Yespo and Promodo
Oksana Vobiachenko , Valerie Lavskaya
993
7 min
5.00
How Continuous A/B Testing Scales Your Ecommerce Marketing
Omnichannel
25 November
Stop Losing Sales: How Continuous A/B Testing Scales Ecommerce
Ivan Diulai
1096
19 min
5.00
Sales Season 2024 in Numbers
Omnichannel
22 October
Sales Season 2024 in Numbers: What Retailers Should Keep in Mind for 2025
Oksana Vobiachenko
3012
18 min
5.00
What Is Competitor Analysis and How to Conduct It Within a CRM Strategy?
Segmentation
11 June
What Is Competitor Analysis and How to Conduct It Within a CRM Strategy?
Yana Bozhko
2175
13 min
5.00
Retail marketing
Omnichannel
30 April
What Is Retail Marketing? Definition, Examples & Best Practices
Myroslav Protsan
18705
17 min
5.00
Agentic AIs—What It Is and Why It’s the Next Big Thing for Marketers
Automation
24 March
Agentic AIs—What It Is and Why It’s the Next Big Thing for Marketers
Ivan Diulai
2842
11 min
5.00
Chart displaying month-over-month (MoM) growth trends with business performance analysis.
Email
01 March
What Is Month-Over-Month Growth? Formula, Calculation & Tips
Yana Bozhko
8391
13 min
5.00
Predictive segmentation 102
Omnichannel
31 January
Predictive Segmentation 102: Technology and Metrics
Ivan Diulai
2602
34 min
5.00
Essential customer engagement metrics
Data & Analytics
20 December
15 Essential Customer Engagement Metrics to Measure in 2025 and Beyond
Yana Bozhko
9277
15 min
5.00
Churn analysis
Omnichannel
14 October
A Complete Guide to Churn Analysis: Definition, Importance & 5 Ways to Reduce Churn
Myroslav Protsan
12430
14 min
5.00
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