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Predict who will buy before your next campaign with Yespo CDP

Stop paying to message customers who aren’t ready to buy

Cut campaign costs in expensive channels by up to 50% – send only to high-intent customers

AI-powered predictive segmentation in Yespo CDP analyzes behavior and purchase history to rank every contact by likelihood to buy, so you can plug segments straight into your campaigns in just a few clicks.

Target SMS and messenger campaigns at customers most likely to buy

Yespo CDP uses machine learning to score every customer by how likely they are to purchase and groups them into clear segments. Use these high-quality segments in your SMS and messenger app campaigns so you don’t waste budget on low-intent contacts.

Keep your segments fresh as customer behavior changes

Predictive segments in our CDP update automatically as customers browse, buy, and interact with your campaigns. Someone who makes a purchase or suddenly becomes highly active can move into a high-intent group without you touching a single setting. You spend less time rebuilding lists and more time launching campaigns that match how customers behave right now.

Process hundreds of customer signals – more than any human marketer ever could

Instead of relying on two or three manual filters like “last purchase date” or “order value,” Yespo’s predictive model analyzes a wide range of data points at once – and detects patterns no human can realistically track. Your segments reflect how customers actually behave right now, not just how you decided to slice the list 6 months ago.

Balance reach and profitability with flexible controls

Predictive segmentation lets you decide how aggressively you want to target and spend for each campaign. Broader likelihood ranges capture most potential buyers and maximize revenue, while narrower ranges focus on the customers with the best chance to convert, delivering the highest ROMI and saving marketing budgets.
Our Case Studies
VIBER CAMPAIGNS
310% increase in ROMI of messenger app campaigns in Viber with predictive segmentation
O.TAJE, a fashion retail brand, used predictive segmentation for their Viber campaigns and achieved a 300% increase in conversion rates and 310% increase in overall ROMI of their campaigns.
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VIBER CAMPAIGNS
PRODUCT RECOMMENDATIONS
+33% CTR and x2 traffic growth with AI-powered product recommendations
Consumer electronics retailer Foxtrot implemented transformer model + LLM technology for product recommendations across their website and direct channels. The system analyzes customer behavior sequences and product characteristics to deliver highly relevant suggestions for 13 million customers, understanding context rather than just product IDs.
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PRODUCT RECOMMENDATIONS
PERSONALIZATION ON WEBSITE
10x order share growth: from 2% to 20% in 14 months with AI recommendations
Global sports and casual apparel brand PUMA introduced transformer-based recommendation algorithms across their website alongside optimized UTM tracking for accurate attribution. The new AI architecture analyzes customer behavior sequences and contextual patterns, delivering highly relevant product suggestions throughout the user journey – from homepage to 404 pages.
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PERSONALIZATION ON WEBSITE
AI segmentation built for marketers – not engineers
Predictive segmentation in Yespo CDP gives you data-science-level targeting without turning your marketing into an IT project. Your ecommerce data is already collected and cleaned inside the CDP, and the prediction model runs on top of it, so you simply choose ready-made options in the UI instead of wrestling with datasets, APIs, or separate AI services.
No manual data collection or prep
Your CDP already has the data – the model just uses it
CDP brings together orders, on-site behavior, campaign engagement, and profile data in one place. Predictive segmentation taps into this existing data set automatically, without extra exports or spreadsheets. As your customers browse and buy, the model keeps learning in the background, so you always work with up-to-date intent signals.
Predictions without data scientists
Use ready-made predictive models and tweak only a few settings
The purchase-likelihood model is pre-built and maintained for you, so in the interface, it appears as a simple segment type rather than a complex ML tool. You choose predicted purchase as the condition, adjust a couple of controls, and your segment is ready to use. No SQL, no model training, and no need to involve data scientists or developers.
No extra tools to manage
Get predictive segmentation as a built-in feature inside your CDP
Predictive segmentation comes as part of the CDP toolkit, not a separate product to integrate, pay for, and manage. You don’t need extra APIs, standalone AI platforms, or parallel dashboards – everything lives inside the same account where you build campaigns and workflows today.
Predictive segmentation is built into Yespo CDP

No extra tools, no separate AI products, and no complex implementation. Predictive segmentation is already part of Yespo CDP, helping marketers focus budget on high-intent customers.

Don’t just see what is working – see where it’s working. View performance across both campaigns and individual segments to make smarter, data-driven optimization decisions.

Improve key business metrics:

  • ROMI
  • Conversion rate
  • CTR
  • Campaign revenue
Testimonials

Every day 3,500 customers get more online sales with Yespo automated industry-specific campaigns

NPS based on 2361 customer votes
8.5 out of 10
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Our awards
Customer First Science Meclabs Ukrainian Awards 2017 Best Customer Communication Tool High Performer Spring 2019 High Performer Winter 2021 Rising Star 2018 Award Great User Experience 2018 Award Summer 2018 Customer's Choice Push Notifications Leader Crozdesk Goodfirms
Personalize everything: channels, website, pop-ups, promo codes
Send personalized recommendations in the way that is the most convenient for your subscribers
Advanced segmentation by Yespo makes it equally possible to use contact data in dynamic content for:
✓ Email ✓ SMS ✓ Web push ✓ Viber ✓ Mob push ✓ Pop-ups
Take advantage of both triggered and promotional messages. Don't limit your communication!
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