Customer Segmentation for Data-Based Marketing

In our customer data platform you’ll find ready to use workflows with the most popular recommendation blocks: Price Drop, Back in Stock, Also Bought, and others. Show your customers which products from your online store work well together. By increasing the shopping experience, you increase the average check.

Collect all the data about user behavior on a website, in a mobile app, marketing channels and other individual touchpoints in real time. Integrate any data from external sources. Information is stacked in the single customer view (SCV). Analyze viewed products, customer lists, visited pages and messages statistics to know your customer preferences and build more personalized communication.

Build dynamic segments based on updatable parameters: contact activity over a period of time, viewed items, email open rate and click rate, average check. Use predictive segments to guess customers’ wishes and set up event-based personalized communication with your clients. Retaining an existing customer can cost five times less that acquiring a new one.

Build your customer segmentation strategy based on data from the webtracking. Track what products users browse on a website/app most often. Send them personalized messages with these items, complementary goods and accessories. Smart segmentation can turn one-time visitors into loyal audience.