Navigating the ever-evolving landscape of marketing automation and customer data collection tools has recently become especially challenging. The number of martech solutions grows along with customers’ demand, so getting data-driven insights into their behavior and optimizing marketing efforts becomes crucial for eCommerce businesses. In this article, we will overview and compare two martech solutions - Yespo and Omnisend.

Omnisend is an omnichannel marketing automation platform focused on emails, SMS` and web pushes. Yespo Omnichannel CDP is a more functional and more powerful Customer Data Platform (CDP) proposed to work with 8 channels. At a glance, their value propositions sound partially similar, however, the feature set differs significantly. Let’s review these systems in deal and make an informed choice about marketing software that suits your company best.

First Steps and Basic Settings

Both Yespo and Omnisend are platforms easy to get started with. After creating an account on the platform and logging in, you have to add your subscribers' contacts and connect your website. In Yespo, you can add them either manually or import them from a spreadsheet, while Omnisend, in addition to these options, allows for importing contact data from Klavio or Mailchimp.

To start work with any of the systems, you will have to connect your website by adding a code snippet to each of your website pages. Yespo also supports integration with Wix Forms and is fully integrated with Zapier. If you have a mobile app, it can be added using an SDK.

In Omnisend, you can use a plugin or dedicated app to connect the websites built on Shopify, Wix, WooCommerce, or BigCommerce.

Email Marketing

Both Yespo and Omnisend come with powerful features for email marketing automation. In each of the systems, you can choose from dozens of well-designed email templates, customize them using an intuitive drag-and-drop editor, and send them to individual contacts or segments.

However, the main difference between them is that Omnisend has email marketing as one of the core features, while in Yespo, the business can access the ultimate set of omnichannel functionality, including but not limited to direct communication channels.

Recently, both Yespo and Omnisend also introduced an AI email writing assistant that helps with letter content customization and creating more creative email copy.

Yespo, in turn, stands out with its multilingual email marketing features. It allows for creating multilingual email versions in a single template, while the system will automatically identify which language version to send, depending on the user’s browser language.

Single Customer View (SCV)

Although Omnisend positions itself as an omnichannel marketing automation solution, it also has some customer data platform (CDP) features, like Yespo. Both of the systems allow for customer data gathering and building a Single Customer View. Single Customer View dashboards are also pretty similar on both platforms. Next, your subscribers can be segmented according to different parameters.

Segmentation

In both Yespo and Omnisend, you can create static segments manually.

Both of the systems allow for deep segmentation based on multiple conditions, however, in Yespo, these conditions are more diverse and flexible. For example, you can set up dynamic segments by web tracking events, user events, and events in messages, while the number of conditions for creating a segment is unlimited.

Segments Analytics

Another difference between these systems is how segment analytics is implemented.

Omnisend stands out with its customer lifecycle map which clearly shows the number of subscribers on each of the stages (from “High-potential buyers” to “At risk to churn”).

Omnisend assigns a lifecycle stage to each customer automatically, based on their historical behavior patterns, like shopping frequency, or order value. Next, you can use these stages as stand-alone conditions for segmentation or apply additional rules.

Yespo, in turn, has RFM segmentation as one of the advanced analytical features. RFM (Recency, Frequency, Monetary) allows for visually representing customer engagement trends.

The system allows for analyzing these trends based on the customers’ interaction with emails and sales, and then suggests customers’ migration from one segment to another.

You can also leverage the power of predictive segmentation since those segments that are at risk of loss will be highlighted in red. For them, Yespo allows for setting up an event, for instance, starting a reactivation campaign.

Product Recommendations

The product recommendation feature is one of the core differences between Yespo and Omnisend. In Omnisend, you can add product recommendations to your emails using a Product Recommender tool.

With its help, it is possible to add up to 8 products to email letters, while the choice is limited to your best sellers or new arrivals. It is also possible to personalize the product selection in the newsletter, and in this case, the system will be guided by the last-made order and suggest relevant products automatically.

Yespo also allows for adding personalized and AI-driven product recommendations to your newsletters. AI algorithms suggest recommended products based on the previous behavior of the customer and product data like views, price, and interaction of other users with the product. With the help of our system, you can also personalize customer experience in multiple channels.

Yespo implements the same algorithms across a website, mobile app, and direct communication channels, using all the available information about the customers and their previous interactions with your brand.

To make the product recommendation feature work in Yespo, it is necessary to install a web tracking script on the website and\or set up tracking for mobile apps with the help of SDK. After the installation, customer behavior data will be transferred to the system and constantly updated automatically. Next, it is necessary to upload a product feed and set up recommendation rules. The system comes with 180 pre-buit algorithms and developing a custom one is also possible.

Omnichannel Marketing

The availability and flexibility of omnichannel marketing features is one of the main things that make these platforms significantly different. While both of them are omnichannel marketing solutions, the capabilities of Omnisend are more limited compared to Yespo.

In Omnisend, there are only three available channels for such communication. With the help of this system, you can build communication workflows using:

• email;
• web push notifications;
• SMS.

Omnisend comes with more than ten basic workflows (like Welcome chain and cart abandonment reminder) pre-built, so you can get started with any of them instantly.

Omnisend has Google and Facebook retargeting. While it does not allow for creating fully omnichannel workflows, it enables businesses to retarget their customers in Google Ads, Search, Shopping, Gmail, Youtube, and Facebook.

Yespo CDP has more advanced omnichannel marketing features. First of all, there are 8 communication channels available in the system:

• email;
• web and mobile push;
• app inbox;
• in-app notifications;
• widgets;
• Viber;
• SMS.

For each of the segments, you can create automated workflows that can be triggered by a certain action.

Since Yespo has extended functionality for running omnichannel campaigns, campaign conditions are also more flexible compared to Omnisend. Omnisend, in turn, is more focused on providing ready-made workflows.

Widgets and Forms

Widgets and forms functionality is realized in Yespo and Omnisend as well.

In Yespo, there are six types of widgets:

• Subscription forms
• Launchers
• Informers
• Age gates.
• Sliders
• Surveys

NPS and Multi-Step forms are coming soon. 

In Omnisend, widgets are classified by the goal. With their help, you can:

• collect subscribers
• stop product abandonment
• share promotional offers.

Omnisend also allows for creating landing pages. Both of the systems have a drag-and-drop interface for widget creation, and both provide extensive libraries of pre-developed widget templates.

Migration

If you have used another eCommerce marketing automation solution previously, both Yespo and Omnised allow for seamless migration. To migrate from another ESP or CRM to Yespo, you have to either add the contacts manually, importing them from a file, or transfer your contact base via API. It is also possible to transfer your email templates from Stripo.

Omnisend, on the other hand, enables businesses to migrate from Mailchimp or Klavio using an automatic data import tool. Adding your contacts manually is also possible. Omnisend claims that you will be able to migrate in 30 minutes.

Pricing

Since both solutions come as Software-as-a-Service, their pricing plans are custom-tailored to the users’ needs. In both cases, the volume of the contact base determines the price, but there are some nuances.

In Omnisend, the subscription cost depends on the number of contacts you want to send newsletters to. The platform works with mailings for both small and large contact bases. The recommended minimum is 250 contacts.

There are three plans (Free, Standard, and Pro), the cost of which will be automatically re-calculated once you select another amount of contacts. For example, a Standard package with 150,000 subscribers included for email only costs $1456 monthly. Those who want to go Pro with the same number of contacts will be charged $1914 per month for unlimited emails and SMS. It’s possible to hire a personal success manager for $400.

Yespo CDP also charges the subscription cost depending on the number of contacts. The company suggests a Universum Pricing Plan with 10 options included, as well as separate plans for each channel. Let’s have a look step-by-step.

Unlike Omnisend, Yespo CDP is designed for sending messages in different channels to bases of 50K contacts or more than 250K. Those are the following channels: SMS, Viber, Email, Web Push, Mobile Push, In-App, App Inbox, Popup, and Web. For example, the cost for 50,000 contacts is $459, and it reaches $1069 per month for 150,000 contacts with the Universum pricing plan. Users who sign a contract of $1000 or more can count on a free customer success manager.

In addition, for spending $1000+, users can count on unlimited transfer of segments to ad accounts.

As you can see, Yespo allows for using numerous channels together or separately without any restrictions.

Above, you can see the starting price for bulk emails in Yespo that you can compare with Omnisend. The best thing is that any price you choose in Optimal tariff offers unlimited messages. Users can personalize their letters for every subscriber in real time based on their interactions with the website, apps, and marketing channels. Also, each new client gets a FREE Email Master Template.

At the same time, Omnisend can successfully be used for free by small businesses at the first stage of their marketing automation journey. In Yespo, in turn, new users have 2500 free emails and 10 SMS for testing.

Yespo vs Omnisend - Comparison Chart

	Yespo	Omnisend
Channels	Email SMS Web push Mobile push Widgets App inbox In-app notifications Viber	Email SMS Web push Widgets
Omnichannel journeys	Omnichannel journeys using 8 channels	Multichannel journeys using 3 channels
Trigger-based automation campaigns	Yes	Yes
Product recommendations	Product recommendations in newsletters in every channel, in a website and mobile app	Product recommendations in newsletters only
Widgets and Forms	Yes	Yes
Segmentation	Advanced segmentation Dynamic segments Customer journey mapping Unlimited segments Predictive segmentation Parametric segmentation	Advanced segmentation Dynamic segments Customer journey mapping Unlimited segments Predictive segmentation Pre-developed segments shortcuts
Email marketing features	Unlimited letters (2500 letters for free) More than 300 email templates Drag-and-drop builder Branding and customization AI writing assistant A/B testing	Limited letters depending on the tariff plan More than 300 email templates Drag-and-drop builder Branding and customization AI writing assistant A/B testing
Support	Live chat Customer success manager (for medium and large-sized businesses that use Pro functionality)	Live chat Customer success manager (in Professional and Enterprise pricing plans)
Best suited for	Small to large businesses eager to leverage the full potential of a customer data platform	Small businesses eager to try marketing automation and multichannel communication
Pricing	Clear pricing Unlimited Emails, Pushes, App Inbox, SMS, In-app, Widgets, Pop-up Unlimited features in all channels	More complex pricing Limit by email contacts in Standard pricing plan SMS volume limit in each plan

Conclusion

Both Yespo and Omnisend are powerful eCommerce marketing solutions. While Yespo is a customer data platform with omnichannel functionality, Omnisend is an email marketing service with marketing automation and multichannel features. In both platforms, email marketing, segmentations, and widgets features are pretty similar. Yespo, in turn, stands out with more communication channels available, diverse features for running omnichannel marketing campaigns, and more advanced product recommendation functionality.

Omnisend, in turn, is a more affordable solution suitable for small businesses that want to automate their marketing efforts without the need to hire third-party specialists. While the pricing to use Yespo is higher compared to Omnisend, it pays off with no limits for using any of the communication channels and a more robust feature set for eCommerce businesses. What’s more, you can change a custom pay-as-you-go pricing option and pay for only those features of Yespo your business needs now.

If Yespo CDP sounds like the right solution for your business needs, you are welcome to schedule a demo call and see our platform in action!

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