Imagine this: a user leaves their contact details in a chatbot, and just a few seconds later, they're in the database for email and SMS campaigns, ready to receive a personalized offer. No delays, no manual processing by an employee, and no risk of losing data when transferring between services. This is exactly how the cooperation between ConnectiveOne and Yespo works — a partnership that has existed for several years and continues to scale thanks to new technological solutions created for mutual clients.

One example of such a solution is the integration implemented for a mutual client of both companies — the Flowers.ua online flower and gift store.

Partners

ConnectiveOne is a platform for omnichannel customer interaction automation and AI support that combines chatbots, messengers, and company CRM processes in one system.

Yespo is a leading platform for email and multichannel campaigns that businesses use for personalized communication with their customers.

By combining the advantages of both services, we offer solutions that work as a unified mechanism — from the user's first interaction to personalized campaigns.

How the Integration Works

The integration between ConnectiveOne and Yespo ensures automatic synchronization of contact information between the two platforms. When a new user appears in ConnectiveOne — for example, a new subscriber to the Flowers.ua chatbot — their information is immediately transferred to Yespo, so the team does not need to perform any additional manual actions.

An advanced data exchange setup was configured specifically for Flowers.ua: the system transfers not only standard contact data but also extended customer profile attributes, enabling more precise audience segmentation and personalized communications. The exchange takes place in two formats — instant transfer of newly acquired contacts and a one-time transfer of the existing database, with data moving in both directions.

This synchronization allows the marketing team to immediately use information from ConnectiveOne within Yespo. For example, a newly acquired contact from the chatbot can automatically be added to the relevant segment, enter the required workflow, or be used to personalize messages based on additional profile parameters. This significantly shortens the path from a customer's first interaction with the brand to relevant communication.

Results for Flowers.ua

• A unified and up-to-date customer database. Information in ConnectiveOne and Yespo is synchronized — the team works with a single reliable source of data without spending time on reconciliation and resolving discrepancies.
• A simplified, fully automated process. Customer profiles move between systems without manager involvement, allowing the team to focus on communicating with the audience rather than processing data manually.
• More precise and personalized interactions. Synchronization ensures that customers receive relevant messages without duplicates. This directly affects brand trust and the quality of the customer experience.

Integration Development Plans

The cooperation between ConnectiveOne and Yespo continues to develop. The next planned steps include:

• Expanding two-way data exchange — including transferring customer profiles from Yespo back to ConnectiveOne to create a more complete customer profile.
• Increasing the number of synchronized customer profile parameters based on the evolving needs of Flowers.ua and other mutual clients.

If you want to set up automatic data exchange between platforms and make customer communications more precise and personalized, contact the Yespo experts. Our team will help you develop an optimal integration workflow that meets your business processes and goals.

Get professional expertise