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from existing customers
Transform every customer communication into revenue with AI-powered omnichannel customer data platform

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From Data to Purchase:
Orchestrate CDP-Powered Journeys that Convert

AI-powered omnichannel CDP for ecommerce that leverages data to grow your sales and build lasting customer relationships

Reach More Users via More Channels

Your users aren't in just one channel. They browse your site, check messages, and use your app. Yespo customer data platform connects every touchpoint, making each message timely, relevant, and consistent from first visit to repeat purchase.
Email SMS Web Push Viber Mobile Push In-App Pop-ups
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Recommendations App Inbox Telegram
WhatsApp Coming soon
 

Personalize messaging and website with CDP AI

Yespo combines generative content, AI recommendations, and automated A/B testing to increase performance of each campaign. Predictive segments prioritize high-intent users, so each touchpoint is timely and relevant.
Product Recommendations
Predictive Segmentation
Agents
Content Optimization
A/B Testing

Launch Faster with Proven, No-Code Campaigns

Start with ready-made journeys that actually convert. Connect your ecommerce shop in one click with ready plugins, go live in days with our integration and support teams, and scale what performs—no developers required.
Shopify WooCommerce API Integration SDK Integration
Connect Your Store
Marketing + CDP Data to Drive Repeat Sales
TOP-20 Ready-to-Use Ecommerce Automations
Recover carts and browse sessions, send timely back-in-stock messages and refresh each customer profile automatically. Yespo continuously collects and updates customer data, uses AI to choose products, and serves the right language per audience. Automated analytics show lift by channel and flow.
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Higher Conversions With Personalization
Capture what customers do on your website or mobile app in real time and respond with the right product, offer, and channel that fits their context and intent. Our customer data platform will empower results with deep segmentation that keeps timing and frequency relevant at every lifecycle stage.
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Yespo CDP solutions are for
Marketplaces
Marketplaces
Discount services
Discount services
Retailers
Retailers
Ticket operators
Ticket operators
Travel platforms
Travel platforms
Fashion
Fashion
Shopping clubs
Shopping clubs
DIY
DIY
Our Case Studies
PERSONALIZATION ON THE WEBSITE
x10 order share growth: from 2% to 20% in 14 months with AI recommendations
Global sports and casual apparel brand PUMA introduced transformer-based recommendation algorithms across their website alongside optimized UTM tracking for accurate attribution. The new AI architecture analyzes customer behavior sequences and contextual patterns, delivering highly relevant product suggestions throughout the user journey – from homepage to 404 pages.
Full Case
PERSONALIZATION ON THE WEBSITE
Case: x10 order share growth: from 2% to 20% in 14 months with AI recommendations
Case: x10 order share growth: from 2% to 20% in 14 months with AI recommendations
Case: x10 order share growth: from 2% to 20% in 14 months with AI recommendations
PRODUCT RECOMMENDATIONS
+33% CTR and x2 traffic growth with AI-powered product recommendations
Consumer electronics retailer Foxtrot implemented transformer model + LLM technology for product recommendations across their website and direct channels. The system analyzes customer behavior sequences and product characteristics to deliver highly relevant suggestions for 13 million customers, understanding context rather than just product IDs.
Full Case
PRODUCT RECOMMENDATIONS
Case: +33% CTR and x2 traffic growth with AI-powered product recommendations
Case: +33% CTR and x2 traffic growth with AI-powered product recommendations
Case: +33% CTR and x2 traffic growth with AI-powered product recommendations
EMAIL
+199% revenue after email marketing revamp
Winetime is a leading gastro & wine market chain with 30+ locations across Ukraine. They decided to relaunch their email marketing with Yespo. And after a thorough technical setup, template redesign, and creation of new email sequences, the revenue from the email channel increased by 199%.
Full Case
EMAIL
Case: +199% revenue after email marketing revamp
Case: +199% revenue after email marketing revamp
Case: +199% revenue after email marketing revamp
Customers Are Too Expensive to Waste
With Yespo you turn each interaction into conversion: move new users to first order, keep them coming back, and reawake churned segments.
Acquisition & First Purchase
Turn New Traffic into First-Time Revenue
Yespo CDP turns anonymous visitors into subscribers and first-time buyers. Built-in onsite subscription forms and gamified pop-ups grow your list without developers, then behavior-based journeys guide users to their first order with onboarding workflows, viewed-item reminders, and abandoned-cart recovery. Ads bring traffic; Yespo turns it into buyers.
 
“Widgets caught our attention due to their simplicity. You only need to install a script on the website once, and after that, a single marketer can configure the display conditions and content without involving an entire team of specialists.”
Svitlana Klymenko,
Marketer BUKI
Omnichannel
Retention & LTV Growth
From One-Time Buyer to Lifelong Customer
Yespo CDP personalizes every touchpoint in real time using a 360° customer profile—what they browse, click, buy, and prefer, even when they are not authorised. Turn this data into loyalty by identifying “ready-to-buy” customers with AI, and adapting content and timing for each segment. The outcome: healthier cohorts and higher LTV.
“Thanks to Yespo CDP, we increased customer loyalty, achieved cost savings, and communicated with customers through convenient channels, resulting in more clicks, revisits, and purchases.”
Katerina Kuntysh,
Retention Manager Dnipro-M
Online Drag-n-Drop and HTML Email Editor
Reactivation
Reduce Churn And Bring Customers Back
Yespo flags at-risk customers with predictive models and RFM insights. Track inactivity with real-time reports, segment by days since last visit or purchase, and deliver timely re-engagement. Use reactivation triggers, exit pop-ups, and intent-based offers to bring shoppers back and buy again
“What we like about predictive segments is how easy they are to set up and how effective they are.”
Christina Nasirova,
Brand Director O.TAJE
Product recommendations

AI CDP Solutions for Ecommerce

Do more with less time and budget using tools with proven effectiveness in real cases.

GenAI in the Message Editors
GenAI in the Message Editors
Draft, refine, and localize texts without leaving Yespo: multilingual translation, grammar checks, tone control, and subject/preheader improvements are built in.
Effective reports
Product recommendations
Serve the next best product in every channel and on site/app with 200+ ready-to-use algorithms from our customer data platform. As intent changes, recommendations refresh automatically - driven by a transformer model combined with LLM.
Multilanguage
Predictive Segmentation
Remove the guesswork with predictive segmentation powered by the Yespo CDP. Identify who’s ready to buy or leave in real time, auto-refreshing segments as customer behavior changes.
AMP4EMAIL support
Automated A/B testing
AI-powered A/B tests run inside your workflows, promoting the highest-converting versions. Generate better content and refine testing logic endlessly to deliver the best-performing communication.

Start getting more sales
in 14 days

Go live with proven ecommerce best practices fast. Enjoy 24/7 live support, dedicated integration team work and personal customer success from day one.
Compliance with GDPR, CCPA, and CASL. Your data is safe with us.

Testimonials

Every day 3,500 customers get more online sales with Yespo automated industry-specific campaigns

Katerina Kuntysh
Katerina Kuntysh
Retention Manager at Dnipro-M.PL
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Thanks to Yespo CDP, we increased customer loyalty, achieved cost savings, and communicated with customers through convenient channels, resulting in more clicks, revisits, and purchases. With the functionality of the client data platform, we were able to solve the following tasks: personalization of campaigns – adding names, using segmentation based on customer personal data fields; creation of conditional groups to understand the customer base both online and offline (building hypotheses, etc.); distribution of communication through various channels depending on the customer's preferences. Thanks to segmentation capabilities, we have achieved higher-quality groups for sending mailings, reduced costs, and more reads and clicks. To create product recommendations, we use Yespo algorithms (they analyze customer preferences and sales). Product recommendations on the website already bring about 2.5% of turnover. And we see growth potential. It is important to personalize recommendations for the customer to improve CTR, conversion, and website sales. Based on our experience, the most profitable product recommendation algorithms come from the “Similar Products” group.
Andrew Sus
Andrew Sus
Digital Marketer Brabrabra
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We chose the CDP due to the functionality of transferring communication results to Google BigQuery. For our company, it is critically important. We paid back the costs of this integration in the first two weeks of the trigger on the inclusion of the bonus program.
Anton Kondratyuk
Anton Kondratyuk
Retention Manager at Book-Ye.com
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Thanks to Yespo CDP, we have improved almost all key metrics, starting from email Open and Conversion Rates to retention. With CDP features, we can communicate more effectively with our customers and offer relevant products they are most likely to be interested in at the right time. For businesses considering implementing CDP, I would advise not to delay its implementation :) Rather, determine what you need exactly, and with the help of competent Yespo managers, choose the tariff that suits you. I have been working in Retention marketing for more than 10 years and have never heard negative feedback from colleagues about cooperation with the Yespo service. On the contrary, people regretted using, for example, the expensive Mailchimp, which does not have even 50% of the functionality of the Ukrainian Yespo CDP service. Try it, and you will not regret it.
Natali Kovalenko
Natali Kovalenko
Teamlead of Email Marketing at Promodo
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Thanks to the omnichannel approach, we managed to increase revenue. For example, the App Inbox brought +28% to Retention channel revenue (over 9 months). The completeness of data provided by CDP plays a crucial role in segmentation and personalization. By combining data, we implemented more automated messages and optimized communication costs. For instance, one client had an extensive database of phone numbers (valuable clients) and 2.4 times fewer emails. With additional communications and subscription forms, about 2% of contacts who only had a phone number added their email. This helped us shift communication to email and thus optimize costs. Additionally, the client can choose their preferred channel, newsletter topics, and preferences (we collect this data through surveys or the subscription center). This makes the customer more engaged and increases their LTV. For those considering implementing a customer data platform in their marketing system, I recommend not to hesitate, as it's worth it! In Yespo CDP, you can consolidate data from all communication channels. Another advantage of this customer data platform is the prompt technical support.
Anna Shchur
Anna Shchur
Head of Promo and Retention at Prom.ua
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Yespo CDP enables us to build omnichannel interaction and achieve better results by communicating in the right channel and simultaneously optimizing conversion costs. Our main communication channel is mobile pushes, but we also use emails, Viber, and SMS. We've increased the share of mobile push in sales from 0.5% to 9%, built quality communication, and optimized the budget.
Tetiana Duchenko
Tetiana Duchenko
Head of Retention at Stylus
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Effective behavioral segmentation allows us to reduce costs for bulk campaigns and generate more revenue from communication with a smaller audience. As a result, LTV grows. With a unified customer profile in Yespo, we can build segments and send information to customers that is not annoying but rather relevant and interesting to them. The omnichannel approach helps reach a larger audience by communicating with the customer through the channel they prefer. Yespo CDP is convenient because we can collect and use data in one system to set up customer communication. Based on consumer behavior on the website, we engage in communication aimed at mutually beneficial relationships. For the customer, it's about getting the necessary products with the best features, prices, or other advantageous terms for purchase. For us, it's about acquiring a loyal customer who regularly buys on the website or in the store, leading to increased revenue.
Alina Pshenichnikova
Alina Pshenichnikova
Head of Product&Marketing Retention&Chat-bot Dep at Netpeak
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In our work with clients, the goal is always the same – increasing revenue and conversion rate, and with CDP, this can be done quite easily and quickly. Thanks to Yespo CDP, we have more touchpoints with subscribers and better understand their needs, which in turn increases conversion rates. Using the customer data platform helps create personalized offers, segment, and communicate with subscribers across different channels using omnichannel workflows. In projects where we utilized deep segmentation, we experienced increased conversion to transaction, revenue, and an increase in CToR. Typically, this segmentation is based on orders (number of purchases, their frequency, types of products viewed / left in the cart / ordered). We most often use product recommendations on the website and in emails. To create offers, we use data about the user's previous experience on the client's website. Recommendations have increased channel revenue to the level previously achieved by mass and trigger campaigns together. We constantly test different approaches because user behavior changes depending on the season, site promotions, and so on.
Alyona Melon
Alyona Melon
Retention Product Manager at Shafa.ua
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For us, it's crucial that Yespo allows setting up omnichannel within one trigger workflow. This way, we don't overwhelm the user with the same messages in different channels and save company costs by communicating with customers in cheaper channels. Thanks to the omnichannel approach, we've managed to reduce the cost of order (dialogue) from retention channels and the number of messages sent to the user (while reducing irritation). As a result of this strategy, for example, the abandoned view trigger brought in 125,500 UAH in profit for July 2023.
Kristina Nasirova
Kristina Nasirova
Brand Director, O.TAJE
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We are always open to innovation, especially when it comes to artificial intelligence. AI is trending now, and we keep up with the latest developments. Plus, with the Yespo platform, everything is easy to set up, so why not? :) We love how simple it is to configure predictive segments and how effective they are. After five months of testing campaigns based on predictive segments, we saw a significant increase in key marketing metrics, including: 26% increase in CTR 300% growth in conversion rate 310% increase in overall campaign ROMI
Daria Harmash
Daria Harmash
Email Marketer at Omnicore
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Customers require personalized communication, so a customer data platform becomes a necessary tool for effective interaction. In Yespo CDP, there's a plethora of data about contacts: personal information, purchases, and loyalty program data. This provides limitless possibilities for automated personalized communication and significantly saves the marketer's time on setups. Thanks to CDP's ability to store everything in one place, we've set up many trigger communications – standard (abandoned carts, abandoned views) and unique ones created specifically for our client's audience. In particular, we've worked on the user journey to the first purchase, which has increased the number of those making a purchase within the first month after subscription/registration. We often use segmentation by gender and purchases (quantity and frequency). During sales periods, we use segmentation based on viewing specific categories of products to avoid spamming. In terms of email activity and purchases, such campaigns have better conversion rates than ones for the entire base. All clients are different, and each one requires a tailored approach. Some fundamentally don't read emails after receiving a subscription promo code, while others read most emails, and spamming such clients in other channels is unnecessary. So, we're looking for better ways of interaction, which naturally affects brand perception. We also see the effect in terms of revenue. There are results even in the web push channel, which many consider controversial. On some projects, trigger pushes account for about 5% of transaction volume from trigger messages.
Dmytro Verba
Dmytro Verba
Owner, Le Gourmet
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Last year, we finally decided to integrate email marketing, and now I can confidently say that we shouldn’t have waited so long. After extensive research and analysis of various services, I chose Yespo, and I’m completely satisfied with both the service quality and the support team. Currently, we are scaling up our email campaigns. Customer loyalty and engagement have increased by 30%.
Denys Tomashchuk
Denys Tomashchuk
Retention Manager Pampik.com
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We regard the CDP as a strategic partner. In addition to using the service, we daily conduct a dialogue with a personal manager and solve business problems. We jointly come up with solutions that improve the customer experience. If we talk about the features that we use: Web tracking on the site helps us with database segmentation and simplifies the process of finding the target audience for mailing lists. The recommendation blocks on the site are fully managed by the platform's artificial intelligence. This helps customers find the right products on the site faster, and we can focus on more important tasks. We use triggers both standard and with product recommendation blocks. This latter helps us not to guess what the client needs now, but to recommend them a specific product that will satisfy their needs.
Diana Karnauh
Diana Karnauh
Lifecycle Lead at Liki24.com
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We value the customer-centric approach and Yespo's willingness to create solutions for specific business needs. Standard logic doesn't always work for the pharmaceutical sector – especially in recommendation systems. With Yespo, we received an individual approach and a significant amount of customization. They became partners for us who don't just offer ready-made products, but create technologically strong and scalable solutions. This is exactly the flexibility that enables growth.
Oleksandr Kurdiuk
Oleksandr Kurdiuk
Deputy Marketing Director MEGOGO.NET
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We use the platform for both trigger messages, together with CRM, aimed at recurrency and cross-selling and mass mailing of promo offers for our subscribe.
Sergei Gordienko
Sergei Gordienko
Email-marketer Allo.ua
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We have chosen the platform because of its combination of flexibility, scalability and client-oriented approach.
Anna
Anna
leBoutique
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We’re very happy with our partnership with the CDP. We use the service to send push notifications to our customers’ mobile apps. The team is very responsive and keen in helping us meet all our business objectives.
Denys Arysmiatov
Denys Arysmiatov
Homsters.kz
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It was very simple to implement! The manual by the platform was simple and straightforward. The implementation took about 7-10 minutes.
Yehor Velichkovskyi
Yehor Velichkovskyi
Chief Product Officer HeyLocate.mobi
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HeyLocate highly values Yespo as an omnichannel CDP, utilizing its multilingual messaging and exit popups for contacts engagement. The targeting features, enabling language and country segmentation for web push campaigns, played a pivotal role in HeyLocate's choice of the CDP solution.
Margaryta Nalisna
Margaryta Nalisna
Marketing manager Knygarnya 'Є'
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We are pleased with the transfer of email marketing to the platform. Thanks to this, we got more subtle tools for working with our subscriber base. This positively affected both the improvement of key metrics (Open Rate, Click-Through Rate, Unsubscribe Rate, etc.) and the growth of the base.
Valentin Nikolaev
Valentin Nikolaev
Head of Digital Marketing Natali Bolgar
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Overall, I am satisfied with the results of our cooperation with Yespo. At the same time, I see opportunities that we will take advantage of this year. I plan to review all triggers, modernize them if necessary, and add new ones. The main focus areas are developing upsell and cross-sell strategies to increase the average order value, as well as integrating a Telegram bot with the CDP eSputnik for even more effective customer communication.
NPS based on 2361 customer votes
8.5 out of 10
4.8
4.6
5.0
5.0

Our awards

Customer First Science Meclabs Best Customer Communication Tool High Performer Spring 2019 High Performer Winter 2021 Rising Star 2018 Award Great User Experience 2018 Award Summer 2018 Customer's Choice Push Notifications Leader Crozdesk Goodfirms

FAQ

What is CDP?

Customer Data Platform is the unified data warehouse for your business. It combines customer data collected by the system from connected channels, as well as transferred from any external sources: Google Sheets, CRMs, BigQuery, offline events, etc.

What is a CDP's Marketing Capability?

The key goal of CDPs in marketing is customer data management. A platform creates comprehensive customer profiles. These include personal data, order history, online and offline behavioral data, and any custom events you want to transfer. Collected data will be available for customer segmentation and message personalization. The CDP users have access to built-in functionality for omnichannel campaigns, while other systems need to be integrated with specialized services.

Who Needs a CDP?

CDP is essential for enterprise-level businesses in e-commerce and mcommerce due to a massive amount of contacts and data. Also, it's suitable to cover their specific needs. For smaller companies, CDP has turnkey retention management tools. It doesn't require unnecessary integrations and easily scales with the business growth. In general, a customer data platform should be used by those who have multiple communication channels and data sources connected.

How to Choose a CDP?

Consider what CDP solutions will meet your needs, what integrations and import/export options it must support, etc. Request a demo or test several platforms. Check the pricing: you have to pay for all the features or only the ones used. It's also crucial for a customer data platform to be trustworthy, so pick only those CDPs whose security is confirmed by appropriate certificates.

How to Implement a Customer Data Platform?

Before integrating a CDP and collecting customer data, you should consider what types of data and for what purposes you'll use, from where and how you'll transfer it. The current base also needs to be checked and prepared. Then write a clear technical specification for developers who will set up and test the integration, and learn the SDK library for app integration.

Any Questions?

We’re always happy to help!
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