Automated Email Marketing for Ecommerce

A smart email campaign is a personalized email you send to all your contacts. Email campaigns typically include blog newsletters, news digests, promos, and service messages.

The cost depends on the size of your contact base, the number of channels you use, and the AI tools you require.

Yespo offers 4 pricing plans:

• Basic for small ecommerce businesses implementing core CDP and personalization features
• Extended for growing ecommerce businesses utilizing advanced segmentation and custom personalization rules (excluding behavioral data and AI)
• Professional for ecommerce teams ready to leverage behavioral personalization and AI-powered product recommendations in their messaging
• Universum for mature ecommerce businesses requiring omnichannel communications and a comprehensive CDP strategy

You can calculate the exact cost for your business on our pricing page.

Email campaign enables you to send useful or important information to all your contacts automatically. To send it, you don’t need to create segments with conditions or configure triggers. This is a good option to communicate with new subscribers or clients you know little about.

There are numerous ways to collect contacts for smart email campaigns: a subscription form on a website and social media, a pop-up, a landing page, downloads of free content, via app registration, at online or offline events. Order a free subscription form and integrate it to your website under the direction of our live customer support.

Generally, a good email should have a well-written subject line that resonates with the content, custom-quality images, and intelligent copywriting. No single recipe would fit everyone: you design your emails based on your service and audience. A/B testing can give you an idea of what direction to move in.

We’ve covered the email creation process in detail in a separate guide.

It’s better to send emails during the daytime and not bother people at night or early in the morning. If you send to an international audience, make sure sending is optimized for the time zones of each customer. We also offer AI-supported send optimization: each contact is sent a message based on their previous opens.

The effectiveness of email marketing is evaluated by analyzing key metrics available in real-time Yespo reports. The main indicators are:

• Deliverability Rate measures whether your emails actually reach the "Inbox" instead of the "Spam" folder.
• Open Rate indicates your audience's level of interest and how catchy your subject lines are.
• Click-Through Rate (CTR) highlights the relevance of your content and the effectiveness of your Call-to-Actions (CTAs).
• Conversion Rate shows the percentage of subscribers who took the final step and became paying customers.
• Unsubscribe and Spam Complaint Rates signal potential issues with your content. Tracking these helps you keep your contact list clean and protects your sender reputation.

A comprehensive evaluation is based on comparing this data with your campaign goals, database quality, and return on investment (ROI), allowing you to adjust your strategy.