Check out Yespo updates for May that will help you launch campaigns faster, target audiences more accurately, and create a more relevant user experience. Among the highlights are the new Shopify integration, the launch of an AI-powered mobile push notification generation, expanded widget capabilities, and improved segmentation tools.
Check out April's updates here.
Workflows
AI Generation of Mobile Push Notifications in the One from Many Block
We've improved the One from many block by adding new AI features to create and translate mobile push messages. Message suggestions are generated directly in the block based on existing versions and sending results:
- If messages have been previously sent within this workflow, the most effective one is selected as the source for generation.
- If there is no data on the effectiveness, messages are formed based on five random ones from the block.
For multilingual messages, the system automatically offers translations of the generated suggestions.
You can generate up to 20 suggestions in one session.
This functionality simplifies the creation of high-quality push content, saves time, and helps to improve communication efficiency.
Testing Workflows
Simplified workflow testing: you can perform a test launch:
- from the list of workflows;
- from the workflow editor.
When using a timer in a workflow, you can easily skip the waiting time by pressing the corresponding button.
Additional Filter for Easy Search of Workflows with Errors
In the workflow launch history, the With errors filter has appeared on the left. Whis its help you can select launches in which block errors occurred, and correct them.
Segmentation
The Between Operator for Numeric Fields
When segmenting, you can now use the Between operator for additional contact fields like
- Number
- Fractional number.
This allows you to create audiences based on numeric values more accurately. For example, if you have an additional field called First Purchase Budget, you can make a segment of users with a budget of $50 to $100 and send them a relevant offer.
Event-based Segmentation in Telegram Campaigns
Creating dynamic segments using the audience's reaction to bulk and trigger Telegram campaigns has become possible.
More about message event segmentation >
Widgets
Appearance Animation
Subscription forms such as popups, floating boxes, and floating bars now appear animated (unless the display rules specify Immediately).
Animation allows widgets to appear smoothly, drawing more attention without being intrusive.
Event Support for NPS and Rating Components
Processing data from the NPS and Rating components as event parameters is now possible. This gives more flexibility for further analytics and automated responses to survey results.
You can use multiple NPS and Rating components in the form and select a separate or the same event type for each.
Each event will contain:
- Contact data (email, phone, additional fields) that will enrich the contact profile in Yespo.
- The corresponding NPS or Rating value.
Other Updates
New Integration: Shopify
We’ve added seamless integration with Shopify, making it easier than ever to connect your store and unlock powerful marketing features.
Once connected, a universal script is automatically installed on your site, enabling the following tools:
- Widgets – Effortlessly create and manage on-site pop-ups and banners to capture leads and promote offers.
- Web Tracking Configuration – Collect valuable behavioral data to refine targeting and personalize customer experiences.
- App Inboxes – Send personalized messages directly to customers within their account dashboard.
- Product Recommendations – Deliver AI-powered suggestions to boost engagement and increase conversion rates.
- Web Push Notifications – Re-engage visitors after they leave your store with tailored offers and updates.
Improved Horoshop Integration
Now, the value of the id field transmitted to Yespo from sites on the Horoshop platform is automatically defined as an external ID to eliminate duplicate contacts when synchronizing with CRM systems.
Learn more about integration with Horoshop >
Tags for Test Messages
To make it easier to identify test messages in single reports, the system automatically adds tags to them:
- test – for messages sent via the editor;
- Test – for messages sent by a test launch of the workflow.