August updates are designed to speed up the implementation of your ideas, reduce routine work, and improve interaction with the audience. For example:
- In workflows, the Branch block for compact construction of complex logic,
- In segmentation, the Streak condition for selecting users with stable behavior,
- In Viber, broader support for card carousels is available thanks to new providers.
Read more about these and other new features of the system below.
You can view the July updates here.
Key Update—Branch Block
Instead of many conditions and checks in workflows, a single Branch block now allows you to manage complex logic simply. Workflows are shorter and more readable, easier to maintain and test, and their logic is clear without prompts.
The contact moves along the first branch whose conditions are met; if none are suitable, it follows the fallback path. Checks for trigger event parameters and contact fields that can be combined are already available; in the near future, we will add checks for segment membership, external events, and interaction with messages.
- The example of the workflow without the Branch block:
- With Branch:
Settings and examples of using the block >
Other Updates
Simplified JSON in the Launch Event Block
The Task—Launch event block supports a compact parameter format "paramName": "value", so setup and integration take less time. Example of parameters in a simplified format:
{
"City": "London",
"street": "Baker Street",
"contactId": "3089912515"
}
The old format of name-value pair arrays is also still supported—choose the most convenient approach.
Streak Segmentation Condition
The new Streak condition helps you to find users who have completed a target action in each of the previous full-time periods: N days, N weeks, or N months. For example, you can select those who have placed at least one order each week for the last four weeks. Such segments better reflect consistent habits, help you adjust remarketing more precisely, and predict LTV more confidently.
Event History
The event history now includes the method (for custom events), the date it occurred, and the request body in its original form. This speeds up auditing and makes it easier to find the cause of failures.
Card Carousel Support in Viber
We’ve added support for interactive Viber messages for two more providers; now the complete list is as follows:
- Infobip
- Hyber
- SMSBat
- Streamtools
- DecisionTelecom
Thanks to the carousel, you can deliver more content to your subscribers in one message—a convenient format for product selections and seasonal promotions.
New Provider
Integration with the new provider AlphaSMS is available for SMS and Viber campaigns.
To use AlphaSMS, leave a request at support@yespo.io.
A/B Tests: Source ID in Recommendations
The results of A/B testing recommendations now show which data sources were tested.
This simplifies verification of the correctness of experiments and reduces the risk of interpretation errors.
More about recommendation testing >
Adding Webhooks
You can now create multiple webhooks for data export, turn them on and off, and delete as needed. You can now easily distribute events to different endpoints—for analytics, BI, or third-party services.
This lets you send events to different endpoints according to your integration needs.