07 December 2023
12 Awesome Christmas Marketing Ideas for eCommerce to Drive Holiday Sales 2023
Ecommerce companies need impressive Christmas marketing ideas to stand apart during the holidays. All brands are now battling for customer loyalty.
From November through December, Christmas sales are at an all-time high, and some customers start shopping as early as in October. The sooner you start sending your holiday campaigns, the higher the chances your clients will notice you and buy from you.
In the last few years, consumers have changed the way they choose and purchase goods and services a lot due to economic and political reasons. We hope you'll find our thoughts on boosting your marketing campaigns this magic time of the year useful.
12 Best Christmas Marketing Ideas for This Season
To get people to notice your business and increase conversions, you can use social media, giveaways, free shipping, and so much more. No matter whether you are from the fashion or real estate business, these Christmas marketing strategies can help.
Design a detailed present guide
So many products are available during the Christmas sales — your customers may lose their heads without proper help. The best idea is to include a detailed guide on Christmas deals with product recommendations.
You can provide your clients with a present guide in three main ways:
- Post the gift guide on a blog or website.
- Use it as a lead magnet for email addresses.
- Send the guide in email newsletters.
Here is how you can put a subscription form on your website and offer the guide (or a link to it) for an email address.
Assuming you do things right, those who receive and read your gift guide are bound to transform into paying clients. That is because you'll have the option to send an email reminding users about gift shopping and your vacation specials.
Come up with a price filter
People enjoy purchasing unique items or gift cards during the holiday season to express affection for their family members, buddies, partners, etc. This, however, imposes budgetary constraints, especially considering a few holidays take place in a row. As the proprietor of an ecommerce store, you are also aware of this matter and exploit it. For instance, by integrating a filter for gift prices into your system.
The usage of this tool results in satisfied and prosperous buyers. Moreover, this encourages them to continue their Christmas purchasing with their preferred online retailers as their financial concerns are addressed.
Develop Trigger Messages
Triggered messages are dispatched to recipients in an automated fashion in response to specific conditions. These conditions may consist of user actions, behaviors, or particular signals that correspond one-to-one. This signifies that triggered notifications are dispatched individually to each recipient, solely when the specified conditions are fulfilled, in contrast to the automated sending of promotional messages.
Emails like these serve as a re-engagement approach, prompting inactive subscribers who haven't interacted with your product or made a purchase in a while to do so. They also stress it is the last chance to get the item.
Design a Christmas-themed quiz
It should not necessarily be a quiz: a survey, poll, lottery — whatever catches an eye. These mechanics can assist you with:
- Acquiring valuable info regarding your new subscribers (hint: the responses to each query they provide may contain such data).
- Providing a compelling incentive for site visitors to become subscribers.
- Sending more targeted emails in accordance with survey answers or results.
Contingent upon the outcomes your guests get, you might arrange significant gift thoughts straightforwardly on their results page or by means of email. Coco Village, a retailer of children's furniture and playthings, promoted a quiz on Facebook, which sent users to a corresponding landing page.
Also, try experimenting with different Christmas email subject lines. This applies not only to quiz emails but to many other electronic messages.
If you use this Christmas advertising idea, keep in mind that the more relevant the curation, the higher the chances that your quiz takers are to convert into paying clients.
All tools for marketing automation within one platform
Offer holiday giveaways
Accept it: we all enjoy winning prizes in contests, don't we? So, what could be a better way to engage your audience this season than with a spectacular Christmas giveaway?
Think about running contests via web-based entertainment platforms like Instagram, TikTok, Twitter, or Facebook and request that members post photos of their Christmas shopping experience. Then again, you can likewise offer limits for clients who like and follow your page.
“Winter Wardrobe Makeover” is an excellent idea. Trendy clothing, gift cards, and accessories are all possible components of this idea. This will not only generate a great deal of excitement about your brand, but it will also attract a greater number of followers and encourage your customers to become more involved.
Provide free delivery
91% of buyers only place orders with brands that offer free delivery.
According to NRF data, this year, the average shopper is willing to spend an impressive amount on Christmas — $998, of which $648 is allocated for gifts. These are substantial funds. Offering free delivery is akin to giving the shopper a small reward for being so kind and generous to their friends.
Furthermore, in the event that you don't currently offer free returns or refunds, consider adding this to your rundown of Christmas marketing thoughts. Your clients might stress over whether a specific item is really smart for their cherished one.
After each successful order and delivery, the good idea is to send the so-called “thank you for your order messages” letter.
Involve upselling, cross-selling, and product bundles
Email marketing campaigns benefit significantly from cross-selling and upselling due to the relative simplicity and cost-effectiveness of selling to existing consumers as opposed to the formidable task of acquiring new ones. Marketing Metrics asserts the likelihood of converting a new prospect into a customer is between 5 and 20 percent. 60–70% is the likelihood of making a sale to an existing consumer.
Grammarly is a great example of a brand that upsells its service well through email. Every year, the company will give each user a personalized email with a lot of info about how they used their service. They really do a good job of showing the customer how their service has already made their lives easier and how much easier it can be by improving it.
Bundles benefit organizations since they will sell in excess of a solitary item, while the client benefits since they have one less choice to make. Rather than having to organize their own packs for a friend or family member, they can browse existing groups. A great example is Duluth Pack, a famous manufacturer of outdoor gear and apparel.
Work with micro-influencers
Joining forces with influential people on social media to promote your Christmas discounts and items is another great strategy to amp up your campaign and increase brand awareness.
Influencer marketing is a highly effective strategy for acquiring new consumers and generating a positive return on investment (ROI). According to research, organizations can expect to earn an average of $6.50 for each $1 invested in influencer marketing.
Seek out micro-influencers whose loyal audience in your target market aligns with your brand’s values. Request that they create captivating content that showcases your products against a backdrop inspired by the holiday season. You may request them to endorse specific products on their social media platforms.
By implementing this strategy, you will enhance your brand's visibility and target potential clients who may be unaware of your store's existence.
Extra live chat services
Holiday stress is common, and your customers are no exception. They may have more inquiries regarding your items, services, and delivery timeframes, and they'll expect speedier responses to make selections and finish their Christmas shopping on time. Customers will quit your website if you don't respond quickly.
Use live chat on your website to engage with customers and make them feel cared for. If clients can't find solutions fast, you may lose them. Live chat on your site can strengthen visitor interactions and transform them into customers, especially during peak traffic times like Christmas. Even if you already have one, hire additional staff for this period or do whatever to speed up its work.
Clarify the delivery timeline
People purchase gifts for a particular festive day. Therefore, it's crucial that orders are delivered by this specific date.
However, it's no secret that postal departments and delivery services are critically overwhelmed during the holiday season. Delivering orders might take longer than usual. You wouldn't want to disappoint customers during this magical season by delaying their deliveries, would you?
In this situation, the task for brands and marketers is to inform customers how soon their orders can be delivered.
Countdown timers will be incredibly useful in the email’s body. They can be dynamic, like the final countdown. Using a timer, you can let customers know how many days they have left for their orders to be delivered by Christmas.
Keep in mind mobile responsiveness
84% of eCommerce holiday season growth came from mobile users. Check out how Matalan changes their Christmas page for mobile devices.
You’d better sort your versatile item pages under Christmas embellishments, season specials, and so on for better revelation. Also, keep your substance fresh and use blocks or drop-downs. Finally, you may need to set up mobile pushes to make your campaign more successful.
You have the option to tailor your emails and widgets to mobile devices. You can even design a separate version specifically for them. The desktop and mobile versions can have their own unique alignment, padding, and font size configurations.
Also, in order to conform to various screen sizes, elements will be repositioned as content layouts evolve. Moreover, it is possible to completely conceal certain graphical elements on mobile devices.
In other words, make your Christmas ecommerce ideas work on phones.
Involve elements of gamification
You may draw in and hold the interest of new visitors to your website by implementing entertaining popups like scratch cards and lucky wheels. Add some Christmas flair to your website and give visitors an unforgettable, pleasurable buying experience by using gamified popups with a festive theme.
Marketing scratch cards or a gift wheel full of guaranteed Xmas presents could be great examples of gamification in marketing.
Inspiring Examples of Christmas Marketing Campaigns
Make good use of high-quality promotional campaigns and examples for leading ecommerce brands. Look at these examples from 2022.
A popup for a campaign: BlendJet
As soon as your major holiday sales campaign commences, you will want to inform your website's visitors about it via different website widgets. It is highly undesirable for an individual to be perusing your website without being cognizant of the substantial discounts available during the winter holidays.
Additionally, you have the option to provide your consumers with a supplementary reduction in price as an incentive for subscribing to your email marketing list. For example, last year, BlendJet advertised its Christmas offer in the same manner.
You can likewise utilize this chance to advance extraordinary offers and promos or team up with a nearby charity organization and give part of the returns from each buy.
Sneak Peek & Preview: Party Pieces
Early holiday email marketing matters. The process starts with preview emails and sneak peeks that pique subscribers' attention, build anticipation, and hook the audience. On the weekend of BFCM, the Christmas shopping season begins. As a result, you can begin sending out holiday-themed email newsletters in early December.
Party Pieces started to send ensuing updates about their store and items on more than one occasion per week, picking the best time for their clients.
Changed landing design: Macy’s
Modify the design of your landing page to enchant your visitors to the holiday season.
Don't want to alter the appearance or code of your website? Develop a landing page in the style of Macy's. It displays the available offers and attracts the shopper's attention — two functions it executes exceptionally well.
How to Build a Perfect Christmas Marketing Strategy with Yespo CDP
Need a fast and effective solution to building an excellent Xmas marketing strategy? Yespo CDP allows you to collect customer data from different sources, combine them and use to personalize offers and communication.
Now, what if you wish, for example, to reach out to audiences from multiple countries speaking different languages? Personalization matters! You can work with omnichannel workflows (email, web push, mobile push, app inbox, widgets, in-app messages, SMS, and Viber) with the help of Yespo.
Our platform lets your customers receive triggered messages and promo campaigns in their native language to gain loyalty. Yespo allows you to understand consumer behavior better and come up with Christmas content.
Messages are sent to each client in the way they prefer, based on customer segments drawn from their wants and interests, enhancing the buying experience. Moreover, you can add AI-based product recommendations to your website, app or messages so that users find whatever they need way faster.
We wish your company the best of luck in increasing sales with these 2023 Christmas marketing ideas for ecommerce. If you follow the practices above, you should be able to make an engaging and successful campaign. To get the most out of the holiday season, plan beforehand! If you require assistance getting your online store ready for the holiday season, please contact us using the form below.