Yuliia Khmelevska

Tech and Marketing Writer

20 Best “Thank You for Your Order” Messages Templates

20 Best Thank You for Your Order Messages & Templates

eCommerce is all about people and the relationships your business builds with them. Fortunately, you shouldn’t reinvent the wheel — being polite, caring, and fulfilling your obligations are some of the pillars for keeping your customer loyal to your brand. Even such a simple thing as saying "thank you" for their order can make a significant difference, so in this article, we've compiled a list of the 20 best "Thank You For Your Order" messages that eCommerce businesses can use to show their appreciation to their customers.

Let’s take a look at “Thank You” notes for customers to get inspired and discover some winning ideas.

Why Saying Thank You is So Important

Saying “Thank You For Your Order” isn’t a sign of politeness exclusively. It also helps you build customer loyalty by sending personalizing messages, shows you care about customer satisfaction, and makes them feel appreciated. Sending a "Thank You" email also allows you to engage the customers into further conversation, cross-sell and upsell by providing product recommendations in email. In addition, this is an opportunity to gather positive reviews and set your brand apart by showing you are willing to go the extra mile to provide exceptional customer service.

Types of Thank You for Your Order Messages for eCommerce

There are several communication channels you can use to thank your customers. Depending on the channel, the design, and content of the letters or notifications will be different as well, so below are the most common types of “Thank You For Your Purchase” messages.

Thank You For Your Order Emails

Sending a “Thank You For Your Order” email is the simplest and the most obvious way to show your gratitude. However, this is not the only goal you can achieve, so pay attention to how Zara approaches such an email letter. It looks pretty simple but it still does provide the user with their order number (which they definitely need to claim their purchase at a delivery service). It comes with a customer service-enhanced promise to update the client on their shipment status and it also has a CTA button to track the order.

Thank You Push Notifications and In-App Messages

Fortunately, there are so many ways to express your gratitude, in addition to sending a standard post-purchase email. Pushes and in-app messages are some of them. Compared to sending an email, mobile, and web pushes, and in-app notifications allow for reaching the customer faster and most likely, engaging them better.

Instant Messengers and SMS

In addition to using web and mobile pushes to send a thank you note to a client, you can also reach out to them via instant messengers or SMS. Discover how it can look at the image below, plus pay attention to the possibilities of downloading an invoice or chatting with the company. Such a way of combining a “Thank You For Your Order” message with customer service opportunities contributes to delivering a better customer experience significantly.

Thank You for Your Order Popups

One of the best ways to say “thank you for shopping with us” is to use such an action-triggered popup. The example below also shows how to kill two birds with one stone, expressing your gratitude and encouraging the next purchase with a personalized discount.

Thank You Chatbot Messages

One of the best things about using a chatbot as one of your marketing communication channels is that it allows the customers to interact with your brand just at the time they are ready for it. What's more, you don't need to have additional customer service specialists since chatbot communication is fully automated. That's why you can leverage this channel for sending a "Thank You For Choosing Us" message, and here is how it may look.

Thank You Website Pages

As an alternative to the “Thank You for Ordering” popup, you can use a “Thank You” page on your website and provide your customers with their order details in an instance. Still, it would be wise to send them an email as well, so that their order data is always at hand.

Thank You Card

Sending online messages isn’t the only way to express your gratitude to your customers. “Thank you for your purchase” cards that you can add to the ordered products would also feel nice to them. For instance, you may consider the “Thank You” card design below.

Essential Elements of a Thank You Message

Designing the best “Thank You” messages shouldn’t be complicated, regardless of the channel you use to say it to your customers. Just integrate its core elements.

  • Your gratitude and the reason for expressing it. As “Thank You” email subject lines usually suggest, expressing your gratitude is at the heart of any appreciation email. It should also be concise, sincere, and specific, mentioning the reason you are grateful for. 

  • Personal touch. In addition to approaching the customer by name, you may also provide them with a Thank You gift, or personalized discount, or list some products that may fit those ordered.

  • Call-to-action. Including a call-to-action to your Thank You letter is also one of the best practices to keep the customers engaged and/or provide them with additional value like instant order tracking.

20 Best Thank You for Your Order Templates

  1. Thank you for your order! We appreciate your business and hope you enjoy your purchase.

  2. Just wanted to say thank you for your order! Your purchase supports our small business so that we can support those in need as well.

  3. Thank you for choosing us! We look forward to serving you again!

  4. Let us thank you for choosing our store! We appreciate your trust in our brand and proceed with doing our best for our customers.

  5. Thank you for your order! Our team is working to get it ready for shipment and we can't wait for you to receive it.

  6. Your order has been shipped! Please let us know if there is anything we can do to make your experience better.

  7. Thank you for placing an order in our store! Here is your 30% discount on your next purchase!

  8. Thank you for your business! We'll process your order with care and attention to detail, so you can trust that your [product name] will arrive in perfect condition.

  9. Thank you very much for your order! We are happy to have you as our customer.

  10. Hi there! We just wanted to take a moment and say thank you for choosing us as your go-to provider. Please, don't hesitate to reach out for any questions.

  11. Thank you for being a part of our community! We appreciate your loyalty and are happy to offer free delivery for your next order!

  12. What great taste you have! We are sure this outfit will suit you perfectly!

  13. Thank you for shopping with our brand! Discover more amazing items and shop them with your personal 20% off right now!

  14. Thank you for making this great choice today! We're always here to help, so feel free to reach out if you need anything else.

  15. Thank you for being our loyal customer! As a token of our appreciation, here is your 50% discount for any purchase in our store.

  16. Thank you for choosing our product! We hope it brings you as much joy as it brings us to create it.

  17. Thank you for your order! It will be processed in 24 hours and delivered right to the door of your home.

  18. You have an eye for quality! We're thrilled that you chose our [product type] and hope it meets your high standards.

  19. You have a knack for finding the best products! Thank you for making a purchase in our store.

  20. Hi, Dear %Customer name%! You have recently placed an order in our store and we are so happy about that! Let us express our gratitude and get back to making your products ready for quick shipment.

Best Thank You for Your Purchase Examples for Your Inspiration

Now, let’s review some awesome “Thank You For Your Purchase” examples from famous brands and discover what’s special about them.



What do we like: clarity and details. Saying “Thank You For Your Order” and providing the customers with their order details is rather a standard approach. Still, it works, allowing the users to re-check the order and have all the necessary information at their fingertips.



What do we like: collecting customer feedback. Moonglow sends “Thank You for Your Order” emails after the order has been received and uses this opportunity to collect customer feedback. In this way, they discover customers’ opinions and build social proof to encourage further purchases.


What do we like: sharing values. Sending a “Thank You for Your Business” letter is not only the opportunity to engage the customers, cross-sell and up-sell but it can also be a way to remind them of your brand’s values. Pay attention to how Artizia does it, putting their gratitude and value in a single sentence.

Where to Find Images for Thank You Messages: Tools & Resources

As you can see on the “Thank You For Your Purchase” letters examples below, using simple visuals and black-and-white color combinations can be enough to keep your message strong. However, if you want to add more emotional branding to your “Thank You” letter content, consider choosing a more vivid imaginary. Below are some of the ideas on where you can find “Thank You for Your Order” images.

Unsplash and Pixabay

Both Pixabay and Unsplash offer a wide range of images that can be used to create visually appealing and engaging Thank You emails. However, keep in mind that these are stock photos websites so finding something unique and custom-matched to your brand identity can be hard. So, when selecting images, choose ones that are relevant to your brand and message, and that align with your brand's visual style and tone. Additionally, it's important to ensure that the images are high-quality and optimized for email so that they load quickly and look great on all devices.


Canva is a graphic design platform that offers a wide range of templates, including templates for Thank You emails. To find “Thank You for Your Order” email templates in Canva, you can simply search for "Thank You email" in the search bar. Canva offers a variety of options, including ones that are specifically designed for different types of businesses and industries. Once you select a template, you can customize it by adding your own text, images, and branding elements.


With the help of the Yespo platform, you can choose a suitable template for Thank You For Your Order email, align it with your brand identity, and deliver it to your users’ inboxes in an instance. In addition to “Thank You” letters, you can also send product recommendations, abandoned cart, customer reactivation, welcome series, and birthday greeting emails

However, the opportunities of the Yespo omnichannel marketing platform go beyond just choosing images and templates. Regardless of the use case, you can set up automated and trigger-based message series, building a behavior-based communication strategy with your customers. In addition to sending email letters, Yespo also comes with advanced features for setting up web push, mobile notifications, instant messages, and SMS campaigns. Here is how a custom multi-channel workflow may look after the customer has placed an order. 

Discover the power of omnichannel marketing with Yespo!


Sending a Thank You message to your customers after they make a purchase is an important part of building strong relationships and enhancing the customer experience. Creating isn't difficult — you just have to be sincere, genuine, and a little creative. Hopefully, the templates and examples we shared in this article inspired you to develop a touching message for your customers. You are also welcome to consider Yespo for running automated email marketing campaigns, engaging your users on your website and in a mobile app, tracking the results, and making data-driven marketing decisions.

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Yuliia Khmelevska

Tech and Marketing Writer

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