170+ Christmas Email Subject Lines Your Customers Will Love

Choosing a perfect Christmas present is a challenge for many customers. As a result, marketers make good use of this common problem by impressing subscribers with discounts and promotions that will make their lives easier. In other words, they treat Christmas madness as a way to boost brand revenues. However, the competition goes up as well.

Thus, to gain a competitive advantage, the offers that the company sends by email or other channels ought to be captivating. Perhaps, the best way to accomplish this would be to use a subject line that is centered around Xmas and surrounding holidays.

Take a bite out of our complimentary holiday email subject line buffet 2024 — craft your own attention grabbers! In this manner, you can send out your email campaigns to boost your company’s presence and revenues.

Spread Warm Wishes 

A simple holiday greeting subject line may be just the way to go with a simple and minimalistic message. Such emails aim to set the mood and spread holiday cheer rather than force into purchases. Don't think that simple means boring: less can be more.

• Merry Christmas & Happy New Year!
• Merry Christmas from Walmart.
• Shalom, ¡Feliz! and Warmest Wishes...
• Merry Blissmas! 
• Happy St. Nicholas!
• Share Christmas with your favorite people
• Seasons greetings.
• Merry Markdowns.

Send Gifts and Bonuses 

Use holiday email subject lines to get straight to the point with what you have to offer this holiday season. Although Christmas isn’t all about shopping, customers expect some lucrative offers from you. Promo codes, discounts, gifts for friends, free shipping, and delivery are more than welcome, so don't keep silent about your hot deals.

• Yule love this | Up to 50% off.
• Up to 60% off great gifts for everyone on your list (including you).
• A songbook of savings!
• No Chimney? No Problem! Get a Santa Gift Now.
• Christmas Gift Vouchers Reminder.
• Your FREE Pre-Holiday Gift Awaits!
• Surprise! Save BIG in our Last Minute Mega Sale + free holiday shipping!
• Christmas Sale: 50% off BJP | Free Home Delivery | 2 free prints.
• Carry on Christmas with 70% SALE.
• Festive savings continue with our Christmas advent calendar
• 50% Off Holiday Décor & More!
• SALE starts now. Order now for Christmas.
• 25% off EVERYTHING?! We’re gonna need a bigger tree...
• Jingle All the Way with 35% Off!
• get the Santa scoop. ➡️ (+ 3 free!)
• Additional 20% Off All Christmas Clearance! Ends Monday! 
• 80% Off Christmas Items! 
• Carry on Christmas with 70% SALE 
• Limited time only! Buy 2, get 2 beauty & accessories FREE.
• SALE starts now. Order now for Christmas. 
• Online Exclusive: Extra 10% off Sale...
• Day 1 of 12 Christmas Deals! 
• Be Prepared Next Weekend — Get 20%.
• Christmas At SportsShoes With Asics | 40-80% Off.
• Save big with your holiday DAILY DEALS! 
• 30% off everything — what a Christmas Cracker! 
• We’re spreading Christmas cheer: everyone gets 20% off! 
• Up To 25% Off Great Gifts She’ll Love.
• 12 Days of Christmas are here! 20% off Armani.
• The party starts today! Free shipping.
• Cashback + free delivery: that is real!
• $5 shipping on Christmas décor storage! 
• Great news! Free shipping has been extended! 
• Free 2-Day Shipping — Delivery In Time for Christmas. It’s a Holiday Miracle! 
• Last Minute Gift? Use our Overnight Special.

Help Solve Customers' Problems

The holiday season is a busy time for everyone. People look for special and unique Christmas gifts, try to come up with original greetings, figure out what to wear for a party (even if it's online), what to cook for dinner, how to decorate for Christmas, and how to fit the Christmas mood this hard year. Give your subscribers a reason to buy from you by offering solutions to their shopping problems, paired with a gift, discount offer, free shipping, or anything that would simplify their holiday routine.

One obvious problem is related to finances. In the holiday season, the majority of customers desire to provide thoughtful presents without going over their budget. In the upcoming Christmas season, make things simpler for them. Share ideas for presents suitable for a variety of budgets (for instance, presents less than $25). A Christmas newsletter is an excellent approach to disseminate your present lists that are friendly to one's wallet. 

Here are some subjects you may use to let them know you’ll solve their problems with your email.

• Have You Ordered Your Christmas Wine? Only 22 Sleeps To Go Until The Big Day!
• How to Be An Impeccable Gift-Giver.
• Serious fun this Christmas.
• Hey, is your gift list done?
• Christmas Gifting. Are you on the Naughty or Nice List?
• NEW Christmas Decorations.
• Discover our festive family favorites...
• Decorate Your Christmas Cake For Under £10.
• Need Christmas Shopping Inspiration?
• A sustainable Christmas.
• Gift to it! Head to a P.A. Store now for Christmas.
• We’ve got all your gifts covered! 
• Last-minute gifts here! 
• Gingerbread Every Which Way: Cookies, Frosting and More.
• Savory Red and Green Recipes for Kids.
• ‘Tis the Season for Giving — Christmas Gifts made Easy.
• Speed up the holiday clean up.
• Let’s Get This Stocking Stuffed.
• Complete your Christmas.
• Kids XMAS Set? Get them terrorizing the inlaws in style!
• Just In Time For Christmas Jumper Day! 
• Charming Gifts for Your Little Ones.
• 26 Delicious Gifts from Your Kitchen.
• Gifting, The Smart Way.
• Perfect Christmas Stocking Fillers.
• Gifts that always fit 
• How to send edible gifts in the mail (hint: popcorn).
• What we’re buying for Christmas.
• Shop our Christmas Gift Guide by Price.
• How does the world celebrate Christmas? Take a peek...
• P is for Personalized gifts... 
• Don’t miss out on these beauty-full stocking fillers.

Design Gift Guides

Among the most difficult aspects of the holiday season is locating the ideal present for beloved ones. Why not spare the trouble for your subscribers?

Consider incorporating a detailed gift guide into your Christmas email marketing campaign. Your clients will appreciate the effortless way in which you exhibit your merchandise. Come up with corresponding subject lines.

• Let Our Gift Guide Lead You through the Top Xmas Offers
• Need a piece of advice? A gift assistant is here!
• Full Gift Guide Inside to Help You Choose
• Don’t know what to choose as a present? The Gift Guide is attached inside!
• Expert Recommendations on Choosing Your Gift

Share Magnificent Annual Results

Christmas occurs towards the end of the calendar year. Now is the moment to reflect on the preceding months and anticipate the upcoming year.

Consider incorporating an annual summary in your Christmas email communication. Kindly provide any significant achievements that you or your customers have attained. Christmas is replete with sentimental memories, therefore, do not hesitate to express gratitude to your clients for accompanying you on your path.

• Look at all that’s been accomplished during this year!
• We couldn’t achieve these results without YOU!
• Look what you’ve achieved! Keep up the work!
• It Was a Huge Year for Us and Our Customers…
• Here is what we achieved together in [year]...

Be in Their Shoes

Customers are tired of bad news and seek entertainment and fun, no matter where they stay, whether they have someone to celebrate with or not. Smart mentioning of current challenges will show your audience you live on the same planet. Some people have to stay at home for various reasons (e.g., falling sick). You may cheer them up by offering original packs of goodies like wine or DIY kits. Maybe a new personalized outfit will do. Let them feel special this night!

• Save 25% on everything you need to head (or stay!) home for the holidays.
• How to Find Joy This Holiday Season.
• Find Your Own Christmas Costume!
• Gifts for the work-from-homers.
• Destress and chill this Christmas?
• Soothing gifts to upgrade an unusual year.
• Christmas at Home.
• DIY kit: have fun even at home.
• Original wines and spirits for your home collection.

Bring Them Together Around the Cause

Christmas is a period characterized by the act of bestowing gifts. Additionally, it is an opportunity to contribute and make a positive impact. During this Christmas season, consider collaborating with an organization or cause that holds significance for both you and your business.

Utilizing a Christmas email campaign is an effective method to inform your clients about the cause and motivate them to provide their support.

• Xmas is the time of wonders. Let’s help homeless kids feel that!
• Let’s Collect Funds to Fight Poverty in Latin America
• 20% of Funds Received from Your Purchases to Fight Cancer

Think of Last Minute Christmas Email Subject Lines

The fear of missing out, a.k.a FOMO, is an extremely useful tool when it comes to driving conversions. Just make sure your holiday subject lines for Christmas emails don’t feel too pushy — those would hurt your business at any time of the year.

Whether you have put off sending your Christmas email till the last minute or have a last-minute email scheduled to target people who procrastinate, these subject lines will help you generate a feeling of urgency in your recipients. 

• FINAL DAYS for FREE upgrades.
• The Countdown to Christmas has officially begun 
• Order by 3pm Wednesday for Christmas delivery.
• Final countdown for free delivery.
• The Countdown Is On...Only 1 Week Until Christmas!
• Last chance for free delivery.
• 1 Week Until Christmas!
• Don’t panic! You still have 1 day left. 
• Limited time only! Buy 2, get 2 beauty & accessories FREE.
• Final Chance to Save with the Merry Christmas Sale.
• Last Chance: A Very Merry 25% Off.
• Don't Miss the Merry: Free Shipping Ends Today.
• FINAL HOURS for 20% OFF Gifts + Free Shipping for Christmas.
• Tomorrow Last Day for by Christmas Delivery.
• FINAL HOURS for 20% sitewide savings. 
• [Amazing + 25% Off!] This Sale Will Be Gone in a Flash. (And So Will Our Top-Selling Christmas Gifts.)
• Flash sale! BOGO 50% off today only!
• Just 2 Days Left! Save $5 or $20. You Choose :-) 
• ⏰ Last Chance to WIN a Family Trip.
• Last Chance to Get the Perfect Ring by Christmas!
• Additional 20% Off All Christmas Clearance! Ends Monday! 
• OH NO: Only 10 Days Left! 
• 20% Off Ends Tomorrow + NEW, Larger Size! 8Qt INSTANT POT is Here.
• Last chance to get your Christmas hampers! 

Add Holiday Emoji to Your Christmas Email Subject Lines

Holidays are probably the best time for brightening up your subscribers’ inboxes with some festive emojis. Sometimes, a picture can be worth dozens of words.

And by the way, the most popular holiday emojis are already incorporated in our email editor — you can add them to your happy holiday email subject line in one click. Avoid adding sensitive emojis or coming up with too many of them (like more than two in a line).

• ⛄ Today only! 50% off outerwear & accessories.
• Stocking Stuffers? Toys & Treats to Hang in Your Stocking with Care.🎁
• You got who for your secret Santa?🎅
• 🎀Christmas presents? Treat your loved ones with quality clogs?
• Christmas Gifts and Festive Hampers Galore!🎁 
• Get Your Holiday Gifts In Time!? Shop Now For Big Savings...⏰
• All We Want for Christmas is Cozy? Take 15% off Selected Pajamas.🤑
• On the 2nd Day of Christmas… a rockin’ tee! 
• Don’t be late! Our final shipping dates. ⏰
• Christmas Gift Guide | Perfect gifts for her🎁 
• Gifts for Give this Christmas🎉
• Delicious Christmas Gifts For Japan Foodies 🎊
• Our doors are OPEN for all your festive shopping needs 🎇
• The countdown to Christmas is on!⏰ 
• Christmas Savings | Find Your Perfect Pieces🤑
• Spread Holiday Cheer🎉

Offer Free Shipping or Delivery

Offering free shipping is a great way to win over clients this holiday season. There's no better way to make an impression on consumers and set yourself apart from the competition than this.

Among the many Christmas shopping incentives offered by online retailers, free delivery was deemed most important by 91% of buyers last year.

Use your Merry Christmas email campaigns to promote free shipping so you don't lose out on these discounts.

• Last Chance: Christmas Shipping Deadlines
• Last 24 hours for Early Christmas Sale!
• Christmas Sale: 30% Off Store Wide + Free Delivery
• Season’s greeting — 25% off + free shipping.
• Xmas Deal: Buy within 24 h to Save on Delivery!

Think of Inclusive Holiday Greetings

Keep in mind that not everyone celebrates Christmas. You’re most likely to have customers from lots of different religions and backgrounds, including those with no religion. Exclusive greetings like Merry Christmas, Happy Hanukkah, Yule Blessings or Happy Kwanzaa might delight customers who actually celebrate that holiday but at the same time alienate those who don’t. Consider using inclusive neutral wishes like Happy Holidays or Season’s Greetings instead.

On the other hand, using neutral and politically correct messages can still backfire if your subscribers cling to more traditional greetings. Holiday email marketing is indeed a gamble. How to win it? Segment your contacts by preferences. For example, you could discreetly ask your subscribers to share their beliefs and greetings of choice. Another option is to track your subscribers shopping behavior and use the results to build relevant segments. This way, you’ll be able to protect yourself from sending a Merry Christmas! holiday email to customers who only buy kosher products from you.

• Season’s Greetings from Tiffany.
• Season’s greeting — 30% off + free shipping.
• Deliver Some Cheer this Holiday Season.
• Season’s greetings: we have prepared something for you.
• 50% off ⚡ The Season’s Greetings Flash Sale.
• Happy holidays!

Say No Word About Christmas

As people’s inboxes get overwhelmed with Christmas emails, they may start feeling like holidays are being shoved down their throats. A quite peculiar way to stand out during the holiday season marketing buzz is not to speak about the season at all.

• Our Biggest Coupon EVER (is back)!
• Looking For Ways to Give?
• The more the merrier!
• We baked you something special!
• Give the gift of fluff.
• Exclusive collectibles alert!
• Less winter, more bikinis.
• Winter Warmers | The ultimate cozy night in 
• This personal fireplace is highly giftable.
• Here’s the deal...
• Calling all bargain hunters...
• No time like the present.
• Layer on for Winter ❄️

Send Post-Christmas Emails

Even after Christmas is over, you can continue nurturing your customers with offers and discounts. People are keeping their eyes out for after-Christmas deals, so why not give them some?

• After-Christmas ⛄ Sale: $699 HTC Vive VR Headset + More Hot Deals.
• After Christmas Sale — 10% Off Your Entire Purchase.
• After Christmas Sale — Take an Additional 20% Off All Sale Items.
• *SALE* up to 50% off at the Christmas after party.
• After Christmas Sale — Up to 40% Off Select Items! 
• After Christmas Sale Going On Now!
• After Christmas BonusBuys Are Here.
• After Christmas Clearance: Up to 75% OFF.
• New Year Deal Roundup | 60% Off Clearance.

Create Urgency

The fear of missing out, a.k.a FOMO, is an extremely useful tool when it comes to driving conversions. Just make sure your subject lines for Christmas emails don’t feel too pushy — those would hurt your business at any time of the year.

• FINAL DAYS for FREE upgrades.
• The Countdown to Christmas has officially begun 
• Order by 3pm Wednesday for Christmas delivery.
• Final countdown for free delivery.
• The Countdown Is On...Only 1 Week Until Christmas!
• Last chance for free delivery.
• 1 Week Until Christmas!
• Don’t panic! You still have 1 day left. 
• Limited time only! Buy 2, get 2 beauty & accessories FREE.
• Final Chance to Save with the Merry Christmas Sale.
• Last Chance: A Very Merry 25% Off.
• Don't Miss the Merry: Free Shipping Ends Today.
• FINAL HOURS for 20% OFF Gifts + Free Shipping for Christmas.
• Tomorrow Last Day for by Christmas Delivery.
• FINAL HOURS for 20% sitewide savings. 
• [Amazing + 25% Off!] This Sale Will Be Gone in a Flash. (And So Will Our Top-Selling Christmas Gifts.)
• Flash sale! BOGO 50% off today only!
• Just 2 Days Left! Save $5 or $20. You Choose :-) 
• ⏰ Last Chance to WIN a Family Trip.
• Last Chance to Get the Perfect Ring by Christmas!
• Additional 20% Off All Christmas Clearance! Ends Monday! 
• OH NO: Only 10 Days Left! 
• 20% Off Ends Tomorrow + NEW, Larger Size! 8Qt INSTANT POT is Here.
• Last chance to get your Christmas hampers! 

No doubt, December is the most wonderful time of the year for email marketing. Your customers are on the “nice list,” for sure. Thus, make the most of Xmas email marketing campaigns. Your return on investment from email marketing will increase if you send your clients the warmest Christmas wishes, offers, or ideas to help them get through their shopping, such as a detailed gift guide. Don’t forget about attractive subject lines!

The process of coming up with the most appropriate subject lines for your Christmas emails does not have to be a burdensome one. Boost the effectiveness of the Christmas marketing initiatives for this year by combining your marketing skills with our suggestions.

Greetings and best wishes for the holidays from everyone on the Yespo team!