Footer

Every detail, including the footer, is essential when designing a website. It helps visitors quickly find valuable information about your brand. Let's look at this block's features and the elements that should be placed in it.

What It Is

The website footer is the opposite of the header and is also used for all pages. In HTML code, the content in the footer is highlighted with special tags and looks like this:

<footer>
     <p> Your company name. © All rights reserved.</p>
</footer>

The initial purpose of the footer is to duplicate important information for the visitor. It is not recommended to overload this block; leaving only the most necessary data and links is better. The basic elements for the website footer are:

• logo;
• copyright;
• contacts (phone number, email);
• work schedule;
• website main categories;
• links to social media.

Website Footer Design Examples 

Duplication of the Website Sections

Adding a menu is especially relevant on long pages. Readers won't have to scroll to the top to find the links they need to get to the right category.

More Contact Details

You can add offline location addresses, different phone numbers, working hours, email addresses, offer contact via chatbot or callback, etc.

Offer to Subscribe to the Newsletter

Unlike a popup or other subscription form, this input field cannot be minimized or closed – it will be available on all pages.

Emphasis on Social Media

You can make the footer as simple as possible, paying special attention to additional communication channels. This is a great way to attract new social media followers and keep them engaged on your other resources.

Invitation to the Mobile Application

Most often, the links to the app are located slightly higher than the rest of the footer content, which makes this block more visible. In addition to AppStore and Google Play links, you can also offer users the option to download the app by scanning a QR code.

Company Motto

If you have a slogan or motto, it is also appropriate to duplicate it in the footer. This way, you can remind about your values once again.

Legal Data

Adding links to anti-spam policies, terms of use, privacy policies, etc., is usually crucial due to the laws in different countries. This information on the website makes people feel more favorable to the company, as you don't hide anything from users.

Social Proof

95% of consumers read reviews before making a purchase, and 86% consider them an important resource in placing an order. The first step is to collect reviews and the voices of your customers on the relevant websites so that they can be used in your footer.

Copyright

Copyright information is not mandatory but is present on almost every web page. This message warns that all website elements belong to you and cannot be copied.

This inscription often contains © (copyright symbol), the year of publication or existence of the resource, and the copyright holder's name.

Search Box

Users might need help finding what they were looking for immediately, so a search box at the bottom of the page will be helpful. This way, people will stay on the website longer and get the necessary answers.

Example of Email Footer Design

For the footer of the email newsletter, the main elements are:

1. Reason for receiving the email. Specify how the recipient's email got into your database.
2. Unsubscribe link. The user should be able to unsubscribe from emails easily without harming your reputation.
3. Web version. This element was moved from the email header. It is often used to copy a link to an email and then forward or share it.

All other data may be optional and similar to those used on the site. Consider the options that apply only to the email footer.

The Subscriber Email

In Yespo CDP, you can add a subscriber email thanks to the %EMAIL% variable, which helps you immediately see the subscription or registration address. This is especially true for subscribers who have a redirect from other email addresses.

Useful Links

If you have subscription categories or actively collect data about subscribers in your account, it is important to indicate where they can fill them.

Additional Promotion Terms

For promo emails, adding a block with a detailed description of the promotion terms is a good idea. To avoid distracting attention in the body of the email, you can put all the details in the footer.

Personal Manager`s or the Email Author`s Data

This design option is your manager's business card. The critical elements of a professional signature include:

• name;
• position;
• company;
• phone number.

You can also specify an email and duplicate the link to your company's website.

A Reminder of the Benefits

Free shipping, a personal assistant, fast returns – all of these can influence the purchase decision. You can prepare a separate block for such information and make it more contrasting.

There are many options and designs you can choose for your website or email footer. Follow simple rules when creating a footer:

• Choose only the most important information to include so as not to overload the block and distract recipients from the point.
• Define the purpose of the block:
  • For marketing purposes, add social media icons, links to new website content, etc.
  • For sales, you can use banners with the latest promotional offers, sections of seasonal products, etc.
  • For customer relations, you should include a motto, ratings, and reviews and mention your mission and services.
• Evaluate the user-friendliness and clarity of the content. Does the footer really contain only important information?

To create a high-quality footer and the entire email, use the Yespo CDP  email editor. It has an intuitive interface, all the necessary blocks for building emails, templates, and even a built-in AI assistant.