Natalie Ustymenko

Head of Direct Marketing

Yespo update November 2024

Yespo System Update for November 2024

We’ve rounded up the most essential Yespo updates for November. This month, most of the improvements are focused on widgets so you can prepare for the sales season and gain as many new subscribers as possible.

You can find previous updates here.

Widgets

Gamification

Gamification elements in widgets help increase engagement and the number of contact data received. Yespo already has three interactive mechanics that are activated after filling in the form data:

  1. Spin the wheel: The user spins the wheel to find out what prize or bonus awaits them.

"Spin the wheel" gamified widget

  1. Scratch card: The prize is revealed after the user erases the protective layer.

"Scratch card" gamified widget

  1. Gift box: The user selects one of the boxes to receive the prize.

"Gift box" gamified widget

  • Gamified templates available in the editor will help you easily create widgets of this type. Learn how to set up game mechanics >
  • In the post-subscription event, you can pass promoCode and promoCodeLabel (promo code description) parameters and use this data in reminder messages and segmentation by event parameters.

Multi-step Widgets

The multi-step subscription process has several benefits for the user and the business:

  • Increased Conversion: Splitting many fields into several steps reduces the user's effort, motivating them to complete the subscription process.

Improved User Experience: Filling out information step-by-step feels less complicated and intimidating than a long form on a single page.

The multi-step widget layout

The Add button in the widget editor duplicates an existing page, and you can also copy any additional page (the Three dots icon). Read more >

The Add button option in the widget editor

Other Widget Improvements

1. In the Social component, on the Share tab, you can use a link to the site page where the widget is published.

The Social element in the widget settings

  1. Two new types of events are available for tracking in Google Analytics:
  • FormButtonClick — button click,
  • FormClick — click on any place in the informer.

More >

  1. The Slider component now supports swipes, and we have added three new options:
  • Loop slides.

The Loop slides widget setting

  • Show or hide navigation buttons in the mobile version.

The Display on mobile widget setting

  • Add links in language versions of the widget; you can specify the link for each slide separately.

The Action on click widget setting

  1. You can choose whether to open text links in a new or similar tab.

Link settings in the widget editor

  1. A button for equalizing the width of columns has appeared.

Equalize width setting in the widget editor

  1. Email, Pinterest, and WhatsApp icons have been added to the Social component (the Share tab).

Email, Pinterest, and WhatsApp icons in the widget editor

Product Blocks

Old Price Positioning

There are four different options available for positioning the old price relative to the new one:

  • Left
  • Right
  • Bottom
  • Top

The old price positioning setting

Setting Up Product Row Styles

Now, you can customize the background and round the product rows to make the entire email design consistent or to emphasize these blocks.

Product row styles

Learn more about adding product blocks to your campaigns >

Telegram

Executing Internal Commands

You can use external links and internal commands (callback data) in the Telegram message buttons.

Callback data is transmitted along with pressing a button from an inline keyboard. This allows users to interact with the bot without sending text commands.

How does this work:

  1. The user presses a button on the inline keyboard with encoded callback data.
  2. The bot receives a signal about the press and the corresponding callback data.
  3. Based on this information, the bot performs a specific action, for example:
    • Sends a response.
    • Changes the menu.
    • Redirects the user to another section or function within the bot.

Please note: you must support such commands on your bot side.

Callback data setting for Telegram

Button Placement

Added the ability to place buttons in a Telegram message horizontally and vertically. Thanks to this, you can offer users more options more conveniently.

Button placement setting for Telegram

More about Telegram >

Workflows

Displaying Message-Related Workflows

Finding workflows that use a message is now even easier:

  • The list of reports on trigger campaigns shows the name of the workflow, which you can click to view.
  • In the general information of the report, the functions of copying the workflow ID and preview are available.
  • In the message preview, you can also copy the workflow ID.

These options help you analyze quickly and work with them as efficiently as possible.

Message-related workflows display

All about workflows >

Preventing Repetition in the One from Many Block

To make your communication with subscribers more diverse, we have removed the ability to send the same message multiple times within a single workflow launch if there are unsent alternative versions. This is helpful, for example, when a workflow uses multiple One from many blocks.

A workflow with a One from Many block

More about the capabilities of this block >

App Inbox for Mobile

Request Opened/Unopened Messages

You can now get OPENED/UNOPENED statuses using the status parameter to request a list of App Inbox messages. This feature simplifies processing large amounts of data and working with message status.

Learn more about App Inbox settings for mobile apps >

Viber/SMS

New Vodafone Provider

Integration with a new provider for sending SMS and Viber messages has appeared.

Vodafone provider for SMS/Viber messages

Emoji in SMS

Now, you can use emojis in SMS campaigns (if mobile operators do not support a particular symbol, you will see a corresponding warning in the message editor).

Emoji display in SMS

More on settings

Other Updates

Yespo Plugin

We have released a new version of the plugin for WordPress-WooCommerce. Now, the plugin automatically adds a domain to the account, receives a web tracking script, and configures its main events on the site:

  • PageView
  • ProductPage
  • CategoryPage
  • CustomerData
  • StatusCart
  • PurchasedItems

Shortening Links in Campaigns

You can now add your domain to shorten campaign links, making your messages more consistent. Learn more >

The link shortening interface


Want to learn more about the Yespo Omnichannel CDP and our business efficiency solutions? Email info@yespo.io or book a demo

If you are still looking for specific functionality in your account or have questions about working in the system, please contact the support chat.

Special Request Inline

0.0 from 5 based on 0 reviews

Natalie Ustymenko

Head of Direct Marketing

Comments 0

Similar Articles

Yespo update August 2024

18 September 2024

Yespo System Update for August 2024

Natalie Ustymenko

Yespo update September 2024

16 October 2024

Yespo System Update for September 2024

Natalie Ustymenko

Yespo update October 2024

12 November 2024

Yespo System Update for October 2024

Natalie Ustymenko