Yespo System Update for October 2024

We have collected the key updates for October that will help improve customer interaction and increase the effectiveness of your marketing campaigns.

You can view previous updates by following this link.

Dynamic Segments

Purchase Likelihood Segmentation

Simplified creation of purchase likelihood segments — now there's no need to specify the Recall percentage manually; you can simply select buyers with a certain likelihood of purchase from the list.

Recall is a sensitivity metric of a predictive model. It shows what proportion of potential buyers will be covered by the selected segment.

If the goal is to reach as many potential customers as possible (even if the segment includes those who are not ready to buy) and maximize sales, a higher recall value (e.g., 70–80%) is used.

For situations where it is necessary to reduce costs and improve the conversion rate, a lower recall value (e.g., 50–60%) is more suitable. This will result in a narrower segment with a higher proportion of the target audience.

Products Block

Setting the Number of Products for Responsiveness

Now, you can specify the number of products in a row for the email mobile version. The total number of products will remain the same as in the desktop version.

Widgets

New Text Roller Element 

The Text roller element animates the text scrolling in the widget, which helps attract users' attention and allows delivering more information in a compact format.

• The number of rows can be set from one to ten.
• You can adjust style settings such as background and text color, borders, and corner rounding.

Use of Dynamic Variables

The insertion of dynamic variables (Merge tags) such as first names, last names, email addresses, phone numbers, text fields, as well as prize names and values for gamified forms is available in the text components of widgets, starting from the second page (Success).

More about widgets >

Telegram

Contacts Analytics

Statistics for the Telegram channel have been added to the Channel overview and Activity overview tabs.

UTM-tags

Now, you can disable the automatic tracking of UTM tags in Telegram messages and add them manually.

Workflows

One from Many Message Block

The block's logic has been enhanced to diversify communication: now, the system analyzes which messages have already been sent to the contact in the past four days and sends one that hasn't been used yet. The message selection is made randomly if all options have already been sent.

More about the One from many message block >

Preview

The workflow preview has been enhanced with the following information:

• Whether the workflow is active or not.
• Warnings from the workflow blocks.
• Start/Stop conditions.
• Update time.
• Workflow ID can be copied to the clipboard.
• In the additional settings, you can view the campaign reports and workflow launch history.

All about workflows >

Plugins

Plugin for WooCommerce

We've released the Yespo plugin for WooCommerce, which makes onboarding easier for businesses with online stores on WordPress-WooCommerce. The plugin automatically synchronizes:

• The creation, updating, and deletion of contacts under GDPR requirements.
• Order creation and updating.

Other updates

Exporting Event ID to BigQuery

Now, along with contact activity data, it is possible to export event IDs that started workflows to BigQuery. This allows for matching events with contact activity and calculating the communication coverage of unique contacts.

Conversion Marking

It is now possible to mark any user event as a conversion one to track the conversions generated by the workflow associated with that event. For example, mobile app marketers can track conversions from subscriptions. To activate this functionality, submit a request to support@yespo.io.

Manual Unsubscribe Display

In the contact profile of a manually unsubscribed user, the email of the person who unsubscribed is displayed. This helps you understand that the contact didn't unsubscribe themselves.

Want to learn more about the Yespo Omnichannel CDP and our business efficiency solutions? Email info@yespo.io or book a demo. 

If you are still looking for certain functionality in your account or have any questions about working in the system, please write to the support chat.

Special Request Inline