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Natalie Ustymenko

Head of Direct Marketing

Yespo update December 2024

Yespo System Update for December 2024

In this article, we have collected the most important updates to Yespo for December: the ability to edit images directly in the short message editors, optimization of work with widgets and scripts, and much more. You can find previous updates here.

Short Messages

Using Emoji

You can now add emojis directly in message editors:

  • SMS 
  • Web Pus
  • Mobile Push
  • App Inbox
  • Telegram

Adding emojis in the message editor

Editing Image

It is now possible to edit images directly in the editor, for example, change the aspect ratio, adding a background, stickers, etc. After making changes, the image is automatically saved in PNG format.

Editing image in the message editor

Workflows

Checking Contact Fields

We’ve added a check to the Condition block, allowing you to route the workflow based on the values ​​in the contact fields, such as age and product preferences.

The Condition block

You can select multiple fields for validation and combine rules using AND/OR operators. The options for validating contact fields are as follows:

  • equals,
  • is set,
  • is empty,
  • contains,
  • starts with,
  • ends with,
  • one of,
  • matches.

Learn more about the Condition block >

New Features of the Update Custom Fields Block

Now, you can assign specific values ​​to numeric fields in a contact card and add or subtract an exact number from an existing value.

The Custom Fields block

There are three types of operators available:

  • "=" — the value transferred to the block will be written to the field.
  • "+" — the value from the block will be added to the current value in the field. If the result exceeds the maximum allowable value for this field, its upper limit will be set.
  • "-" — the value from the block will be subtracted from the current value in the field. The lower limit will be set if the result is lower than the minimum allowable value.

More about the capabilities of this block >

Optimizing the One From Many Block

The CTR of messages in the One from many block is now tracked within the framework of a single workflow to make your communication with subscribers even more effective. Once the best message is determined, it is given priority when sending.

The One From Many block

About using the One from many block >

Widgets

Optimizing the Display of Components

We’ve improved settings for checkboxes and radio components in the widget editor:

  • When arranging options vertically, you can remove the spacing between them.

Item spacing in the widget editor

  • The icon size is set in pixels (minimum 5 px).

Icon size in the widget editor

  • The size of the check mark or dot automatically adjusts to the size of the icon.
  • The text indentation from the options is also calculated dynamically, depending on its size.

Using Data Layer

A new type of merge tag is now available in the text widget component — the Data layer. This option allows you to directly integrate dynamic data from your site’s data layer into the widget text. This functionality dramatically expands the personalization possibilities of your widgets and makes it easy-to-use site data to create interactive content: you can substitute a variable to display the product name and price, cart information, or any other text from your site.

Data Layer

Required fields:

  1. The name of the event that will be used to retrieve the data.
  2. The path to the variable in the data layer.
  3. Example value for preview, which makes it easier to configure and test dynamic data.

Operating conditions:

  • The widget will not be displayed if the event specified in the Data layer event is not found on the site.
  • If the value is not found at the specified path or is empty, the widget will not be displayed.
  • The widget will not be displayed if the specified path contains an object or an array of objects.
  • If the specified path contains an array of primitives (numbers or strings), the value will be displayed separated by a comma and a space.
  • If the specified event occurs multiple times, the last value is used.

More on widgets >

Segmentation

Advanced Segmentation Capabilities by Regular Dates

For working with regular dates, the X time ago condition has been added, which allows you to take into account events that occurred during a specified period in the past. For example, you can segment contacts whose birthdays occurred within the last X days.

This option will help you create more personalized campaigns by considering events that have already occurred and better engage with your subscribers.

The X Time Ago segmentation setting

Learn more about segmentation capabilities >

API

Improving the Logic of the Add/Update Contacts Source

Previously, Add/update contacts searched for contacts only by externalCustomerId. This led to cases where the request passed both an externalCustomerId and an email that already existed in the database (but without the externalCustomerId), and as a result, a new contact was created. This resulted in duplicates with the same email but different externalCustomerIds.

Contact search now also includes media channels:

  • If the contact is not found by externalCustomerId, the system continues the search by email.
  • If a contact with the corresponding email is found, it is updated: externalCustomerId is added, and other fields are updated.
  • The same logic works for phone numbers.

Other Updates

Support for Links Leading to the Mobile App

Now, using associated files, you can set up links that direct users to specific content in your app.

Internal mobile app links

Custom domain setup details >


Want to learn more about the Yespo Omnichannel CDP and our business efficiency solutions? Email info@yespo.io or book a demo

If you are still looking for specific functionality in your account or have questions about working in the system, please contact the support chat.

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Head of Direct Marketing

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