Top 20 YouTube Marketing Channels to Follow in 2020

With tons of cat vids, funny episodes, pranks, night shows, etc., YouTube is believed to be a great source of entertainment. However, those looking for useful marketing advice, how-to tutorials, and case studies can find the platform as rich in material.

YouTube is home to many inspiring and educational channels you can watch and learn from. Below, we’ve put together a list of 20 best digital marketing channels to follow to become more knowledgeable in digital marketing.

Although there are many no longer active channels (for example, Moz) that contain quality materials, we’ve included only the channels that have been updated at least once during the last month. The list is built by the number of subscribers just for some consistency: we perfectly know that popularity doesn’t guarantee the quality content.

1. Neil Patel

Registration date: August 19, 2011, 553K.

Focus: eCommerce marketing.

A co-founder of Neil Patel Digital, Neil Patel is a marketing expert and author recognized by many. He learned digital marketing on his own to promote his first website, and has become a professional marketing consultant advising many international companies.

As a marketer, you may have been reading his blog articles, but his YouTube channel deserves attention as well. From favorite SEO tools to eCommerce email marketing tactics, here Neil shares advice and tips on almost every aspect of marketing.

2. Entrepreneur

Registration date: October 11, 2008, 516K.

Focus: marketing for small businesses.

A YouTube channel of Entrepreneur Magazine features many contributing experts and brand founders. The idea is to provide the first-hand experience, growth solutions and marketing strategies for small businesses.

Recently, they’ve launched the series “How Brands Are Born,” showing the origin stories of different companies told by their founders. As for now, you can learn from Louella, GT’s Living Foods, Cardone Ventures, and Beautycounter. More are coming.

3. Google Webmasters

Registration date: January 10, 2009, 348K.

Focus: Google Search.

By today, Google is the most popular web browser, with 58% of users preferring it over other browsers, so listening to their developers and officers may be important. Mind, however, that their Webmaster Central office-hours live to the name: most of them are one hour long, with no or very rare supporting visuals.

4. Google Analytics

Registration Date: February 25, 2008, 306K.

Focus: Google Analytics.

The official YouTube channel for Google Analytics releases instructions and guides on how to use Analytics, Data Studio, Optimize, Surveys, and Tag Manager to improve your marketing strategy. All videos contain supportive visuals and software screens so that you can try this or that feature right away.

5. Backlinko

Registration date: January 14, 2013, 291K.

Focus: SEO.

Ran by Brian Dean, Backlinko is a YouTube channel that mostly features videos concerning traffic driving, link building, rankings, and visibility in search results. Since 2024, Brian has been advising on content marketing strategies and sharing SEO case studies and real-life tips from his subscribers.

6. Dottotech

Registration date: September 22, 2006, 266K.

Focus: productivity.

Practical how-to tips on how to effectively use digital tools to improve personal productivity. The channel features many first-hand reviews of new solutions and software, helping to know the particular product better.

7. WPBeginner - WordPress Tutorials

Registration date: July 17, 2009, 164K.

Focus: WordPress website design.

The channel has much information on how to design a website in WordPress and different tricks for WooCommerce. The video tutorials are easy to understand and digest: you don’t need to be a tech guru to learn basic principles of website designing.

8. Ahrefs

Registration date: August 9, 2015, 110K.

Focus: SEO.

Ahrefs is software aiming to help grow search traffic and monitor competitors. In their business marketing channel, they have many helpful tutorials for beginners - basic keyword research, SEO audit, traffic-driving blogging, backlink building, etc.

9. Lisa Irby

Registration date: May 21, 2006, 108K.

Focus: affiliate marketing.

In her YouTube channel for digital marketing, Lisa has been telling about ads, blogging, website and affiliate marketing for about twelve years. Lately, her main focus has stitched to merch marketing, but you can still find advice on SEO, Google ranking and YouTube monetization.

10. HubSpot

Registration date: April 23, 2007, 88K.

Focus: marketing and customer service.

Hubspot is a big platform that provides tools for marketing, sales, and CRM to help businesses grow. Their videos are added on a daily basis and cover multiple topics, from Google shopping Ads to AI in marketing. The channel features various presenters - company’s staff, guest experts, clients - which make the content more diverse and easy to digest.

11. Create and Go

Registration date: July 24, 2016, 86K.

Focus: blogging.

Videos by Create and Go are all about blogging business from scratch: how to start a blog, blogging phases, email marketing for bloggers, Q&A, etc. This YouTube channel for marketing had a 9-month pause last year, but now they’re back uploading new videos on a regular basis.

12. Wes McDowell

Registration date: November 7, 2015, 78K.

Focus: web design.

Wes McDowell is a web strategist (as he calls himself) who makes videos about website and digital marketing design best practices. Apart from design tips, he features social media marketing advice and the most common mistakes to avoid.

13. Jordan Platten

Registration date: March 9, 2013, 69K.

Focus: social marketing.

Jordan’s channel is about social marketing and how to succeed in it in 2020. His videos aren’t just a plain-text monologue. All tips are exemplified with visuals, charts, and tables. That helps get on the subject even to those new to social media marketing strategies.

14. Marketing 360

Registration date: December 23, 2014, 58K.

Focus: marketing strategies.

Marketing 360 covers almost all issues a small company may face when working on their marketing strategies. Apart from how-to guides, they also host guest speakers, mostly owners of local businesses, who share their experience and words of wisdom.

15. Digital Deepak

Registration date: July 9, 2014, 53K.

Focus: analytics.

Deepak Kanakaraju is a digital marketing consultant and a founder of the motorcycle portal BikeAdvice.in. He mostly provides insights into Google Ads and Analytics, web usability and conversion optimization. To understand Deepak’s videos, you need to be aware of the basic analytical principles and tools; without it, most otherwise useful info won’t make much sense to you.

16. DigitalMarketer

Registration date: October 17, 2013, 44K.

Focus: marketing strategies.

Email subject lines, landing page elements, chatbot implementation, customer journey map and more - thanks to numerous guests this digital marketing YouTube channel manages to cover a rather diverse range of topics.

17. Cereal Entrepreneur - Jordan Steen

Registration date: January 13, 2017, 44K.

Focus: social media agency.

If you plan to start a social media agency, Jordan’s how-to videos might be of use. He covers topics from a social media audit to influencer collaboration. He often releases Q&A, answering the subscribers’ requests, and everyone is free to participate.

18. SEMrush

Registration date: April 8, 2014, 43K.

Focus: general marketing.

As they call themselves, SEMrush is an all-in-one marketing toolkit for digital marketing professionals. Their video resources serve the same purpose - provide various materials for marketers of all kinds. Tutorials, webinars, trends, basic and pro tips, and more. Also, they offer their YouTube content in a variety of languages - English, Spanish, German, French, Italian, and Portuguese.

19. Adam Erhart

Registration date: August 28, 2015, 23K.

Focus: social media.

In his digital marketing channel, Adam covers modern digital strategies and how-to guidelines, but his main focus is on social media marketing. You don’t need to be a marketing guru to understand the material, as all videos are delivered in clear and simple language without too sophisticated terms.

20. Alex Cattoni

Registration date: January 17, 2017, 22K.

Focus: copywriting.

A writer herself, Alex provides advice on how to run freelance copywriting business, or improve your copywriting skills for whatever purpose. Storytelling, selling texts, email marketing ideas, bad copy examples, and common copywriting mistakes may help find your own writing technique or level up the existing style.

These are ones of the best YouTube channels to learn digital marketing from. They allow to keep up with the marketing trends without leaving your house or office. Since the article size isn’t enough to fit all the useful materials, here are some more worthy channels to keep an eye on: TED, Pat Flynn, Behind the Brand, Derek Halpern, and Jay Baer. And don’t stop browsing YouTube for new awesome channels, as there is always more than any list can cover. Also feel free to share your fave marketing channel in the comments below: the good content is worth spreading.