Ekaterina Zaychenko

CRM Marketing Specialist

Case Study:  the Easter Promo Campaign for a Shoe Store

How to Create an Easter Promo: the Holiday Email Campaign for a Shoe Store

Designing an Easter newsletter is more complex than, for example, Christmas or Valentine’s Day greetings because of fewer specific email ideas for Easter: spring, Easter bunny, eggs and sweets. And be sure: these symbols will be used by thousands of companies to the maximum. You can’t run away from bunnies :) but all in all, Easter emails don't necessarily have to be boring.

Of course, Easter email marketing depends on your offers. But how to be really unique, outdoing all competitors? It may seem that design will take a lot of time and effort... but in fact, it doesn't! Let me use the practical Easter email example to illustrate how easy it could be to create an attractive message in our email editor.

Easter email example

I created an Easter promo newsletter using the example of the Easter email campaign for a shoe store. Email purpose: to inform clients about discounts on a new spring/summer collection. Here are design recommendations to follow for promo composition:

Using different stripes in emails

  • For any images, it’s better to use all the prepared product photos and other pics in the png or jpeg format (with a transparent background).
  • For a promo message to correctly display on mobiles, it’s important to disable the adaptivity of all structures and images.
  • Choose fonts and their sizes accordingly to your newsletter design.
  • Group the email components into different stripes, for example, a logo and a menu in one stripe, a banner in another, and the third strip for the product card. This way is the most convenient to change the location of the content items in your newsletter, or remove the excessive parts.
  • Compose complex parts of your email in different structures.

Product card for the Easter email campaign

  • The centering of texts and images is easily adjusted by indenting and mobile centering options: right, left, center. Adjust the indentation of different elements for visual optimization when composing your promo message.

Adjust different elements for visual optimization

The main design parameters used to make a template are as follows:

  • Main background of the message: #fff9f9 - pale pink closer to white.
  • Decorative fonts: Lora or standard Georgia. Product buttons, prices and menu font - Open Sans or Tahoma
  • Background color of the structure and blocks: #ffffff (basic white).
  • Button and main font color: #333333
  • Main button and email decorative elements color: #fb9dcf (pink), #bcd52f (lime green).

Color codes

Let's get started! Design the whole Easter email example from scratch, but if you already have a ready-to-use email footer, header, or product cards - you will only have to decorate them.

STEP 1. Email header

Email header

Let's add an Easter egg element right to the logo decorated and "vitalized" with stickers featured in the built-in email editor. To open it, select any image and click the magic wand. 


  1. Add a double structure from the Structures tab. Then, set the following parameters for it:

Easter marketing campaigns

  1. Disable the structure adaptivity for correct displaying on mobile devices.

Adaptive structure

  1.  Add two pics to the structure cells. Align the logo on the left and set 40px indent from the top; align Egg on the right and set 110px image size.

Easter email design

  1. To turn an Easter egg into a "merry Mexican", select the pic and click the wand.

Click wand

  1. Next, click Stickers and select the Originals block; find sunglasses and a sombrero hat there. First, drag sunglasses to the pic and reduce the size to make the glasses look good. Then, add the sombrero in the same way and locate it slightly on the side (I placed it on the top left). Save your result.

Easter promo mailing

  1. After saving, enable the image adaptivity using the Adaptive Picture button.

Easter email to clients


  1. Drag one more structure of the same type below the structure with the logo, set the #333333 color and 20px indents left and right.

Email menu

  1. Drag the Menu block to the structure, set 10px container indents from the top and bottom. In the Menu edition bar, set the following basic parameters and values.

Easter email header

By default, you will have three menu items added; you can remove extra items using the Recycle bin icon, or add the new one by clicking Add new menu item. When adding the needed number of items, insert their names to the related fields.

Create emails fast in our drag-and-drop editor

STEP 2. Banner

I managed to find the banner image for the Easter newsletter in advance in a free photo stock. Then I added text in the editor, so it turned into a nice banner. The main requirement is to make sure that the text is readable after you added it to the pic.

Easter marketing campaigns

To create such a banner:

  1. Drag one container structure to the email.
  2. Disable the structure indents.
  3. Add the Image block to it.
  4. Then, upload the prepared image, set 600px width and edit it in the photo editor.

To add text to the image:

  •  click the "Magic Wand" (just like when we designed the Easter egg).

Create an easter email banner

  • Find Text. To add text, click (suddenly!) Add text.
  • In the drop-down window, find and set Rochester font.
  • After adding text to the pic, insert field appears; click it once and insert the call you want.

Easter email marketing

You will have an option to change each item size. For example, to add more calls you need to click "Add text" again, then add text, set the size, and locate it in the required position. Following the current sample, you will have 4 texts of different sizes.

Easter email marketing

  1. Add and place texts following the sample and save the changes.
Last post

STEP 3. Heading and product cards

Easter newsletter


  1. Drag one container structure to email, set the parameters as in the pic below.

Easter newsletter

  1. Add the Text block to the structure. Set the center alignment. For the text, the parameters are following:
  • Font Color: #333333;
  • Font size: 24px;
  • Font type: Lora or Tahoma.

Product cards

There are two types of products blocks in the current Easter email examples. In the first block there are 2 goods; in the second - one product in the center.

Let's make two product cards:

Easter promo newsletter

  1. Add three container structures to the email. Set the structure parameters as in the picture below: 20px indents on all sides, 0px indents between the containers. Container sizes depend on your pics sizes. Using "+" or "-" you can easily resize the containers. Disable the structure adaptivity using the Adaptivity button.

Easter email promo cards

  1. Drag more blocks to the structure as in the sample below.

Easter email products cards

  1. Add images and the required text. Image size is selected individually, the main task is to make the central image symmetric to products containers. Set the following parameters for the text with prices:
  • Font: Open Sans;
  • Color: #333333;
  • Sizes: strikethrough font - 20px, main - 28px.
  1. For the buttons, set the following formatting: 2px common borderlines and #333333 color; internal indentation 5px top and bottom, 30px right and left. External indents are all 5 px. Also, set the text style as in the sample below:

Easter email newsletter

And now, let’s make a block with one product card.

Easter email newsletter

This block is designed just like the previous one, only it is changed. It should be the same as in the sample below.

Easter email newsletter

Then, add the pics you want and set their sizes. You can simply copy the container with an Easter egg by clicking the related button, then paste it to the structure and resize as you need.

Easter email newsletter

Separator between product blocks.

Email separator is represented as one pic added to a single structure, with the following parameters:

  • 600px size;
  • center alignment;
  • adaptivity is disabled;
  • 15px indents on top and bottom.

Separator can be copied and dragged to any part of the email, in our case - between the product cards.

Easter email newsletter


Easter email campaign

To create this part of your email is easy because we already know how to add pics and work with buttons. This part of the message consists of two structures. The button is right in the first structure; the second is a decorative grass image.

  1. Set these indents for a structure with a button:

Easter email campaign

  1. The main parameters of button design are as follows:

Easter email campaign

  1. Inner and outer indents of the button have the following sizes:

Easter email campaign

  1. Add one more structure with a pic, remove the structure indentation, and set 600px image size.

Now we completed designing our Easter email examples. I hope my article will be helpful for you, and our email ideas for Easter - inspiring to create your own cool Easter newsletter.

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Ekaterina Zaychenko

CRM Marketing Specialist

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