- Blog
- For Beginners
- For Experts
-
Channels
Channels
- Email All you need to know about email: strategy, solutions, etc.
- SMS What makes brilliant text message campaigns.
- Viber Viber messages that help reach out to your customers.
- Web Push Wield the power of web push notifications.
- Mobile Push Why mobile pushes matter for your business.
- App Inbox How an App Inbox can increase your marketing campaigns
- Telegram
- Widgets
- Omnichannel Introduce omnichannel solutions to your marketing strategy.
-
Solutions
Solutions
- Segmentation How to segment your customers to grow revenue.
- Recommendations + AI AI-powered product recommendations and how to use them for ecommerce.
- Automation Best marketing automation practices to transform your campaigns.
- Analysis How to analyse and improve marketing metrics.
- Data Collection (CDP) Data sources and collection methods.
- Copywriting Content your subscribers actually want to read.
- Design Awesome email marketing designs and how to create them.
- Calculators With our calculators, you’ll save lots of time.
- Cases
-
Events
Events
- News Features, news stories and fresh updates on the marketing trends.
- Video Marketing life caught on camera.
- Interviews Digital marketing explained by the industry leaders.
- Conferences Email marketing events you simply can’t leave unnoticed.
- What's New Introduce new features to your marketing strategy.
-
Helpful
Helpful
- Glossary See the comprehensive list of basic marketing terms, collected to help you create and improve your marketing strategy.
- Webinars See, Explore, Apply
- Email Examples Inspire your email marketing campaigns with our huge collection of email designs from a variety of industries and occasions, with comments by our experts.
Welcome
An average newsletter has a 20% open rate. But Welcome email has a much higher open rate — near 60-70%. You should use this opportunity on maximum!
Welcome Email Content Examples
The welcome email is a kind of your first date with a subscriber. Introduce yourself, tell about your product assortment or brand history, explain the uniqueness of your selling proposition. Probably it will be too much information for one email. Then you should create a welcome email series.
Purpose of Welcome Email
A welcome email is a key tool for the onboarding process. It should motivate the subscriber to take the next step — fill out a profile, visit a blog or online store, make a purchase. You need to understand clearly what kind of task should be performed by welcome email and reflect this idea in the subject line. For example, “Make the first purchase and take 20% discount”.