Be inspired by how the best email marketers make out the most conversion trigger message — abandoned cart email. Great ideas are here!
If you understand the reason why the purchase wasn't made, then you can finish it with the help of an email. For example, the customer
Perhaps the customer abandons cart because of the price or quality. The product recommendations solve this problem. Offer the subscriber other variants from the category he was interested in. You can set up the automatic addition of product recommendations to the email in eSputnik.