CRM (Customer Relationship Management) systems remain among the most essential pieces of software for any business that values its customers and prioritizes relationship building. In fact, 73% of businesses use a CRM system (the percentage grows significantly, if we count businesses with more than 10 employees). 

In today’s digital market, many companies propose CRM solutions with different functionality and pricing plans. What you choose depends on your business goals, number of users, and, of course, budget. Below, we’ll provide short overviews of 20 leading CRM systems, so that you can pick up the right tool suitable for your brand and team. According to data, for each dollar invested in CRM, companies get back $8.71 on average. That’s a good reason to spend extra effort to find just the right solution for your business.

However, first, we need to tackle some basic definitions.

What is a CRM?

A CRM system centralizes customer data—such as names, contact information, and behavioral details—and enables teams to manage every stage of the customer journey in one place. By recording and organizing details of each interaction, a CRM helps businesses better understand customer needs and streamline their marketing, sales, and support processes. 

Modern CRM software stores information collected across multiple platforms and tracks customer activity including website visits, emails, phone calls, and messages to build unified customer profiles.

How Does CRM System Work?

A CRM system gathers data from various touchpoints (website visits, email campaigns, phone calls, social media, etc.) and stores it in a unified database. It then uses automation and analytics to categorize leads, track interactions, and trigger follow-up tasks. 

This process ensures that every team member has immediate access to accurate, real-time information about each customer or prospect, speeding up response times and improving overall service. Many CRMs offer guided onboarding, automated emails, meeting tracking, and customizable dashboards to visualize this data effectively.

Benefits of CRM

CRM systems have a number of major benefits, that provide tangible value to businesses, including:

Centralized data. CRMs keep all customer details in one place for seamless collaboration between sales, marketing, and support teams. This creates a single source of truth for customer information.

Better efficiency. CRMs automate repetitive tasks like follow-up emails or data entry, freeing up time for higher-level activities. Features like automated contact sync, bulk emailing, and task management significantly reduce manual work.

Improved relationships. CRMs track every touchpoint to personalize interactions, increasing loyalty and satisfaction. They enable better communication and help build meaningful conversations with customers.

Actionable insights. CRMs have built-in reporting and analytics tools that highlight trends, allowing to optimize strategy. Real-time analytics and performance dashboards provide visibility into sales pipelines and customer behavior.

Scalability. With CRMs it’s easier to grow the system as business needs expand—most CRMs can accommodate increasing data and users with tiered pricing plans that adjust to organizations’ size. 

Types of CRM

Before we proceed to our list, it’s important to understand the four major types of CRM systems, and how they differ.

Operational CRM

Focuses on managing day-to-day processes (sales, marketing, service) with tools like pipelines, lead scoring, and contact management. Systems like Pipedrive and Freshsales excel at operational functions with features for lead management, visual sales pipelines, and task automation.

Analytical CRM

Interprets customer data using reporting and analytics, helping businesses find patterns and make data-driven decisions. Platforms like Salesforce and HubSpot offer powerful reporting dashboards and AI-powered insights to analyze customer behavior.

Collaborative CRM 

Emphasizes cross-team communication, sharing customer information across departments—sales, marketing, and support—to deliver a more unified customer experience. NetHunt CRM and Microsoft Dynamics 365 provide strong collaborative features that integrate with communication tools.

Strategic CRM 

A long-term approach that uses customer data to drive company-wide decisions and establish stronger relationships at every level. Comprehensive platforms like Zoho and SugarCRM support strategic initiatives with advanced customization and integration capabilities

Now that you know how these systems work, and how exactly they benefit the businesses, let’s explore individual CRMs in detail.

1. Salesforce

Salesforce is a multitasking cloud-based CRM system designed to manage large projects. The offered solutions are divided by business type (small business, nonprofit, startups), role (sales, service, marketing, IT), need (productivity, AI, mobility, collaboration), and industry (retail, media, etc.).

Basic Functionality

• guided onboarding and setup;
• a wide range of AI features, including AgentForce integration;
• leads, opportunities, and accounts management;
• custom dashboards and reports;
• support across different communication platforms;
• customer self-service.

Pricing

All pricing plans require an annual contract. 

Starter Suite: $25 per user/month;

Pro Suite: $100 per user/month;

Additional flexible price Success Plans available.

Free trial: 30 days.

2. Zoho

Zoho replaces all paper-based processes with one operating platform. Integrated applications enable automated business management and enhance productivity. Company’s solutions help evaluate how and when prospects, contacts, leads, and clients interact with your brand.

Basic Functionality

• omnichannel communication;
• automation of repetitive tasks;
• custom modules across all editions;
• integration with third-party applications;
• real-time notifications for email opens, website visits, social activity, etc.

Pricing

Available monthly and yearly options.

Standard: €14 per user/month;

Professional: €23 per user/month;

Enterprise: €40 per user/month.

Ultimate Edition: €52 per user/month.

Free Edition: for 3 users.

Free trial: 30 days.

3. NetHunt CRM

NetHunt CRM blends entirely with Gmail helping you to manage your customers, leads and sales on the go. Customer profiles, deals and opportunities, data filters, team collaboration, email tracking, and much more is available next to your inbox. Simple setup process, familiar UI, and personal guidance of customer success allow quick integration.

Basic Functionality

• lead capturing;
• pipeline and deals stage management;
• full integration with G Suite apps;
• integration with Linkedin and other apps via Zapier;
• automated contact sync;
• sales automation workflows;
• customizable record cards;
• 360-degree customer overview;
• bulk email campaigns with open and clicks tracking;
• dashboard, reporting, and tasks;
• extensive customisation;

Pricing

Both monthly and annual options are available.

Basic Plan: $30 per user/month.

Basic Plus Plan: $42 per user/month.

Business Plan: $60 per user/month.

Business Plus Plan: $84 per user/month.

4. HubSpot

The CRM by HubSpot enables managing your contact list and sales pipeline, and its main advantage is free access for unlimited users. You can customize all features to your company's individual sales process.

Basic Functionality

• ticketing;
• live chat;
• calling;
• meeting scheduling;
• productivity reports;
• AI-powered workflow enhancements;
• embedded custom dashboards;
• export of custom contact properties;
• knowledge base customization tools;
• reporting dashboards;
• email tracking and notifications;
• messenger integration.

Pricing

Free usage with monthly limits.

Paid accounts for access to higher limits and premium tools (monthly/yearly options):

Starter Customer Platform: €15 per user/month;

Professional Customer Platform: €1,143 per month, 5 seats;

Enterprise Customer Platform : €4,200 per month, 7 seats;

Multiple addons available for marketing, sales, etc.

5. SugarCRM

SugarCRM provides tools for collaboration of sales and services teams to provide support across the entire customer lifecycle. Intuitive campaign builders, advanced automation and analytics can be a good fit to any business type, be it a CRM for a startup, small business or enterprise.

Basic Functionality

• calendar and reminder system;
• self-service portal and knowledge base;
• lead scoring;
• internal chat integration;
• automating routine sales tasks with generative AI;
• marketing automation integration.

Pricing

Multiple pricing plans available:

Essentials: $19 per user/month;

Standard: $59 per user/month;

Advanced: $85 per user/month;

Premier: $135 per user/month;

Free trial: 7 days.

6. Pipedrive

Pipedrive is a suitable solution for small sales teams. It helps manage leads and deals, and track communication across multiple channels. Pipedrive focuses on pipeline management, which allows users to track leads, manage follow-ups, and move deals through different sales stages.

Basic Functionality

• custom pipeline and stages;
• customizable dashboard;
• sales task automation;
• AI sales assistant;
• batch emailing;
• automated lead management;
• enhanced email automation with AI;
• revenue forecasting.

Pricing

Available monthly and yearly options.

Essential: €14 per user/month;

Advanced: €24 per user/month;

Professional: €49 per user/month;

Power: €59 per user/month;

Enterprise: $79 per user/month;

Free trial: 14 days.

7. Freshsales CRM

Freshsales is a contact management system that doesn’t require extensive tech knowledge. In-app video tutorials, articles, and extensive support resources simplify the work process with the features that require setting configuration.

Basic Functionality

• lead management;
• auto profile enrichment;
• visual sales pipeline;
• simple drag-and-drop navigation;
• action-oriented follow-ups;
• behavior-based segmentation;
• built-in phone integration;
• improved gen AI capabilities;
• web forms for lead capture;
• personalized voicemail messages.

Pricing

Available monthly and yearly options.

Growth: $9 per user/month;

Pro: $39 per user/month;

Enterprise: $59 per user/month;

Free plan for up to 3 users available.

Free trial: 21 days.

8. Nimble

Nimble simplifies the process of finding accurate contact info and then connecting it to the corresponding customer contacts. The system allows to connect email and social accounts to follow the feeds and interact with the contacts in real time.

Basic Functionality

• single intuitive dashboard;
• accessible contact records;
• segmentation;
• Stay in Touch reminders;
• mobile app for CRM on the go;
• Microsoft 365 and Google Workspace integration;
• pipeline tracking for deals and opportunities;
• unified activity tracking dashboard;
• advanced calendars.

Pricing

Available monthly and yearly options.

A single tier: $24.90 per user/month.

Free trial: 14 days.

9. LeadDelta

LeadDelta solves the problem of having a LinkedIn network filled with valuable connections without a way to manage it. It allows teams to organize their network in a CRM-like view and start meaningful conversations without distractions. It includes tools that save teams time in finding the right connections and information with the power of their combined network.

Basic Functionality

• connection dashboard 15+ data points;
• advanced filters;
• customizable tags;
• connection notes;
• smart inbox;
• network analytics;
• bulk messaging with message templates;
• AI-powered messaging assistant for personalized communication;
• sidebar integration for LinkedIn profiles and company pages;
• expanded database with over 1 billion records for richer insights;
• integrations;

Pricing

Available monthly and yearly options.

Starter: $14 per user/month;

Pro: $29 per user/month;

Business: $99 per user/month;

Free trial: 7 Days.

10. Recruit CRM

Recruit CRM is a comprehensive cloud-based software tailored for recruitment and executive search firms of all sizes. It offers an Applicant Tracking System (ATS) combined with a Recruitment CRM, enabling recruiters to manage everything from sourcing candidates on LinkedIn to collecting client feedback.

Basic Functionality

• convert PDF & Word documents into candidates within seconds;
• connect with over 5000 apps via Zapier;
• utilize powerful Boolean + Filter search for keywords in fields and resume files;
• easily tag candidates with similar skill sets or locations;
• visualize real-time data on tasks, sales, and recruitment pipelines;
• hotlists for creating talent pools;
• GDPR-compliant candidate profile updates;
• two-click candidate submission to clients;
• send personalized emails to hundreds of candidates or contacts simultaneously;
• drag & drop Kanban view of candidates within hiring pipelines.

Pricing

Available monthly and yearly options.

Pro: €79 per user/month;

Business: €109 per user/month;

Business: €150 per user/month;

Free trial: unlimited free trial.

11. Less Annoying CRM

Less Annoying CRM is a solution for small businesses that help manage contacts, track leads, and stay on top of follow-ups. The simple setup process takes little time, and is supported by a video introduction demonstrating how the system works.

Basic Functionality

• events and tasks on one calendar;
• simple lead report;
• powerful customization;
• access from any device without syncing;
• easy import;
• Google contacts sync;
• duplicate prevention;
• required fields feature;
• customizable record cards;
• 360-degree customer overview;
• one-click export.

Pricing

One pricing plan: $15 per user/month.

Free trial: 30 days.

12. Insightly

Insightly is an easy-to-use customer relationship management system that allows to track and manage every step of the customer journey. The automation and customization options allow special setup for all business operations.

Basic Functionality

• lead routing;
• workflow automation;
• relationship linking;
• AI-powered email reply generation;
• enhanced notification system;
• custom app builder;
• integration with external systems.

Pricing

All pricing plans require an annual contract.

Plus: $29 per user/month;

Professional: $49 per user/month;

Enterprise: $99 per user/month.

Free trial: available.

13. Microsoft Dynamics 365

Microsoft Dynamics CRM is a CRM tool that ensures campaign management and delivers predictive insights to drive sales productivity and effectiveness of the marketing strategies.

Basic Functionality

• customer insights;
• Microsoft relationship sales;
• enhanced Copilot experiences across Sales, Service, and Finance;
• automated inspection generation from templates for Field Service;
• natural language search in Document Explorer;
• automated variance analysis in Excel for Finance;
• remote assist;
• supply chain management;
• fraud protection.

Pricing

A complex pricing model with options ranging from free to $4,000 and more month.

14. ACT! CRM

Act! is a CRM that serves to collect customer lead info in a single database. It can integrate with Microsoft Word, Excel, Outlook, Google Contacts, Gmail and other tools for customer communication.

Basic Functionality

• contact automation;
• groups and filters;
• event marketing;
• AI-powered writing assistant for email and landing page copy;
• enhanced automation capabilities;
• cloud version available;
• document storage;
• social media integration;
• call lists and hot leads;
• task management.

Pricing

Two versions of the software available:

Act! Premium Cloud: $30 per user/month;

Act! Premium Desktop: $39 per user/month;

Add-ons available for $10-19/month.

Free trial in two versions: 14 days.

15. Nutshell

Nutshell enables customization, automation, and analytics to monitor your sales performance. The system is easy to use and has understandable pricing options.

Basic Functionality

• centralized customer database;
• automated contact sync;
• interactive map view;
• unlimited bulk email templates;
• smart audience segmentation;
• enhanced automation capabilities;
• nutshell Quotes for creating professional, branded quotes;
• AI-generated insights for call summaries;
• funnel report;
• post-sale lead management.

Pricing

Nutshell offers the following pricing plans (billed annually):

Sales Foundation: $13 per user/month

Sales Growth: $25 per user/month

Sales Pro: $42 per user/month

Sales Business: $59 per user/month

Sales Enterprise: $79 per user/month

Additional add-ons:

Engagement Pro: $16 per user/month

Nutshell IQ: $37 per company/month

Marketing Pro: $49 per company/month

Free trial: 14 days.

16. Apptivo

Apptivo is a cloud-based suite of business tools designed for small to medium-sized businesses, offering CRM, project management, and other business functionalities.

Basic Functionality

• lead capture;
• advanced searches;
• lead conversion;
• G Suite integration;
• performance dashboard;
• multiple sales pipeline;
• AI-powered writing assistant for email and marketing content;
• improved form builder with automatic saving;
• expanded third-party integrations;
• win/loss analysis.

Pricing

Apptivo offers the following pricing plans (billed annually):

Lite: $20 per user/month

Premium: $30 per user/month (3 GB storage, advanced reporting, third-party integrations)

Ultimate: $50 per user/month (10 GB storage, priority support, advanced security)

Free trial: 14 days.

17. Keap CRM

Keap is an all-in-one CRM platform designed for small businesses, offering sales and marketing automation features that are easy to set up and use. The platform aims to help businesses grow by simplifying customer relationship management, sales processes, and marketing efforts.

Basic Functionality

• follow-ups and set reminders;
• communication management;
• landing page builder;
• smart forms and reports;
• AI-powered email reply generation;
• enhanced notification system;
• improved account management process;
• lead scoring and company records;
• advanced reporting.

Pricing

Each pricing plan includes 1 user license. Additional users can be purchased for $30 per month.

Keap Grow: $49 per user/month;

Keep Pro: $99 per user/month;

Infusionsoft: $199 per user/month.

Free trial: 14 days.

18. Agile CRM

Agile CRM is an all-in-one platform for small and medium businesses. Among others, it has tools for sales tracking, marketing automation, contact management, and web analytics

Basic Functionality

• all-in-one system for consistent messaging;
• sales process tracking;
• call scripts and voicemail automation;
• drag-n-drop designer for marketing workflows;
• customer feedback analysis;
• AI-powered automation tools;
• enhanced social media marketing capabilities;
• improved analytics and reporting;
• pre-formatted responses.

Pricing

Agile CRM offers the following pricing plans (billed annually):

Free: $0 for up to 10 users, includes basic CRM features

Starter: $8.99 per user/month

Regular: $29.99 per user/month

Enterprise: $47.99 per user/month

Free plan: for 10 users.

19. Streak

Streak is an extension inside your Inbox that helps manage tasks across Gmail. It has a quick download, and a convenient dropdown menu with all the necessary settings and support information.

Basic Functionality

• task and reminders;
• custom columns and fields;
• search and autocomplete;
• AI-powered sales automation tools;
• customizable workflow automation;
• advanced reporting and analytics;
• data validation tools;
• import and export.

Pricing

Streak offers the following pricing plans (billed annually):

Pro: $49 per user/month

Pro+: $69 per user/month

Enterprise: $129 per user/month

Free trial: 14 days.

20. Capsule

Capsule offers sales forecasting and provides information support across the entire customer lifecycle: lead cathing, sales order, upsell, follow-up support.

Basic Functionality

• custom fields;
• configurable sales milestones;
• user-defined filtered lists;
• AI-powered sales insights;
• advanced pipeline visualization;
• automated data enrichment;
• reporting by team;
• add-ons marketplace.

Pricing

Capsule offers the following pricing plans:

• Starter: £14 per user/month
• Growth: £27 per user/month
• Advanced: £42 per user/month
• Ultimate: £60 per user/month

Free trial: 14 days

21. Zendesk Sell

Zendesk Sell (formerly Base) is a customer relationship management (CRM) solution designed specifically for sales teams. It offers tools for managing leads, tracking deals, and streamlining the sales process.

Basic Functionality

• performance dashboards;
• public apps and integrations;
• multilingual content;
• CSAT surveys;
• contextual workspaces;
• AI-powered sales automation tools;
• advanced analytics and custom reporting;
• lead and deal scoring;
• satisfaction prediction.

Pricing

Zendesk Sell offers the following pricing plans (billed annually):

Sell Team: $19 per user/month
Sell Growth: $55 per user/month
Sell Professional: $115 per user/month
Sell Enterprise: $169 per user/month

Free trial: 14 days.

22. Monday CRM

 

Monday CRM is a versatile customer relationship management platform designed for teams of all sizes. Its visual project management tools and customizable workflows allow businesses to adjust the CRM to their specific needs. By integrating project management features with CRM functionality, companies can streamline their processes and improve collaboration among team members.

Basic Functionality

• customizable dashboards;
• automated workflows;
• time tracking;
• integration capabilities;
• integrated AI.

Pricing

The Monday CRM pricing consists of 3 tiers:

Basic plan €12 per seat/month

Standard plan €17 per seat/month

Pro plan €28 per seat/month

Free trial: 14 days

How to Enhance Your CRM

No matter which CRM you choose, its effectiveness can be increased if you integrate it with a CDP. Connecting your CRM with our system, Yespo CDP, is easy by using API or Zapier.

Why you can benefit from integration with our platform:

• Multichannel communication with leads and customers - SMS, Email, Web Push, Mobile Push, and Viber would be managed in one system.
• Marketing communication automation based on the specifics of your business model - you could set up workflows based on any event registered in your CRM.
• Convenient reporting - you could assess the dynamics of the contact base growth, the efficiency of each channel, RFM and cohort analysis, etc. in the convenient, and easy-to-scan format.

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